Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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419 kb

COGNITIVE ANALYSIS AND MODELING OF THE STAGES OF THE LIFE CYCLE OF ORGANIZATIONS IN THE PROCESS OF DEVELOPING ORGANIZATIONAL STRUCTURES

abstract 1341710105 issue 134 pp. 1322 – 1339 29.12.2017 ru 271
The article substantiates the necessity to use factors that trigger development mechanisms and describe risks at various stages of the organization's life cycle in the process of developing organizational structures for such large social and economic systems as corporate integrated structures characterized by the presence of diverse organizations in their structure. A comparative analysis of approaches to the description of the life cycle was conducted, as a result of which it was determined that L. Greiner's model is incomplete (it describes only the stages of development), and I. Adizes' model contains a blurred system of factors. To solve the problems, the model of I. Adizes was chosen as the basic approach and the characteristics of the stages of the life cycle of the organizations are selected. To formalize the factors that trigger the development mechanisms and describe the risks at various stages of the life cycle of organizations, a cognitive analysis and modeling apparatus was chosen and a corresponding methodology was developed. The implementation of the methodology is represented by the example of the first stage of the organization's life cycle ("Courtship"), which resulted in the compilation of a list of factors, their mutual influence on each other, the type of communication, and the cognitive model. Analysis of the cognitive model allowed us to determine the key factor that has the greatest impact on the transition to the next stage of development
175 kb

TO THE QUESTION OF THE TRADITION OF MYSTICISM IN RUSSIA

abstract 1341710066 issue 134 pp. 820 – 834 29.12.2017 ru 1420
In the article, devoted to the tradition of mysticism in Russia, the nature and forms of mystical comprehension of reality are examined in historical retrospect. The history of the appearance, distribution and change of ways of mastering the world, alternative to science, touches upon the problems of religious and philosophical mysticism. The Orthodox tradition of ishihasm and neoishihasm is analyzed in detail, the importance of its influence on the spiritual life of the society is revealed. The authors introduce historical material about "Alexandrov mysticism" into circulation and comprehend the reasons for strengthening the West European mystical moods in the XIX century. The paper considers the theosophical heritage of E. Blavatsky, the mystical and pedagogical ideas of R. Steiner, «the vitasofia» of J. Bocan, the esotericism of K. Castaneda, who found a large number of admirers in modern Russian society. The authors note that the peculiarity of social consciousness is ideological syncretism and gives the characteristics of this phenomenon. The article analyzes the reasons for the "survivability" of mysticism, the variability of its forms and manifestations, in particular, adaptability to any means of perceiving reality, its desire to merge, or to enter into conflict, with different types of worldview (for example, science, philosophy and religion). The influence of changes in the sphere of informatization and communication on the wide distribution of mystical literature and practices. It is noted that the mechanisms of human interaction with reality through mystical traditions are not always clear, very broad and multivalued, insufficiently studied and require further research
174 kb

THE AUTHORITATIVE POTENTIAL OF CREATIVITY AND THE CREATIVE CRISIS OF MODERNITY, REFLECTED IN THE SCIENCE FICTION

abstract 1341710096 issue 134 pp. 1195 – 1210 29.12.2017 ru 1480
In this article we are going to consider the influence of creativity on forming the personal identity, crisis of modern creative activity and its influence on formation of surrounding reality and existence. The ideas of creativity in science fiction are analyzed
137 kb

ACTUAL PROBLEM OF DEVELOPMENT IN SYNERGETIC PARADIGM

abstract 1341710106 issue 134 pp. 1340 – 1349 29.12.2017 ru 1322
In particular, the paradigm of complexity, which claims to be the dominant post-non-classical philosophy and science, also came under the trend of diversity. The paper discusses conceptual foundations of the particle physics. This theme is examined in connection with problem of logical and philosophical analysis of physical language and its usage in cognitive procedures. Features of synergetic as interdisciplinary scientific direction, the concept of a universal evolutionism, value of information in nature development are discussed. Methodological basis of the process of integration of scientific knowledge is the interdisciplinary direction of the research which important component is the synergetic. It plays an important role in the concept of coevolution realization which considers mutual relation of the person and the nature, the micro- and the mega-world. The article demonstrates that having revealed the laws of functioning of complexly evolutionizing, nonlinear systems, synergetic thus posed the fundamental questions of both epistemological and ideological and value nature
199 kb

TRANSFORMATION OF SOCIALISM AND CONSERVATISM IN THE POSTMODERN AGE

abstract 1341710108 issue 134 pp. 1368 – 1386 29.12.2017 ru 402
There were considered the problems and prospects of opponents of ruling liberal ideology – socialism and conservatism in the article. It is proven, that the main problems for socialism and conservatism water down their social basis as well as their exclusion into theoretical area. Dynamics of socialism and conservatism under the influence of neo-liberal practice is rather contradictory and differently directed. From one hand, it makes many left and right politicians take principles of neo-liberalism going to compromise. From other hand, sides strengthen the radicalization of more serious supporters of these ideologies. Nevertheless, the opponents of liberalism are not devoid of prospects. Losing its total character inherent it in the "age of ideology", these ideologies can remain relevant for a partial (molecular) level. Intensifying social inequality present social fields for development of socialistic ideas, but value deformation activate the conservative postulates
147 kb

LEXICAL AND STYLISTIC PROBLEMS Of THE POLITICAL MEDIA DISCOURSE TRANSLATION (on the material of English and Russian languages)

abstract 1341710004 issue 134 pp. 39 – 46 29.12.2017 ru 3105
The article is devoted to the consideration of lexical and stylistic problems of political media discourse translation. The work compares the English-language fragments of the political discourse of the media and their translations into Russian in order to identify features of the translation of linguistic means, taking into account their pragmatic potential. The article emphasizes the manipulative potential of the political media discourse with the aim of influencing public opinion, forming the necessary attitude of the masses to power, lexical and stylistic features of the texts of the political discourse of the media are revealed to realize this potential. The theoretical significance and novelty of this study is due to the greatly increased interest in the study of the political discourse of the media in the aspect of translation, since the political discourse of the media reflects social and political events in the life of society, while an adequate translation of the political discourse of the media ensures the creation of the foreign political image of the state and its political leaders. It is concluded that the translator should not only correctly choose the lexical and -stylistic means in the target language, but also take into account non-linguistic factors when choosing strategies and tactics of translation. Among the main strategies for translating political media discourse, one can note the selection of equivalents and functional analogs, compensation and generalization of meanings
139 kb

PLACE NAMES IN THE TRILOGY “THE LORD OF THE RINGS” AS LITERATURE TRANSLATION OBJECTS

abstract 1341710005 issue 134 pp. 47 – 58 29.12.2017 ru 1358
The article examines new-coined place names as a part of a virtual world in the trilogy “The Lord of the Rings” by J.R.R. Tolkien in the translation aspect. The translation of the realities in the fantasy style literature is a complicated problem, as they possess some implicit meaning that makes translating process more difficult. It provides a complex of pragmatic translation strategies for transformation of such linguoculturally marked components of a fiction text, combining the theoretical approach and the writer’s ideas
126 kb

“THE WORD OF THE YEAR” AS A DISCOURSE FORMULA IN ENGLISH AND RUSSIAN LANGUAGES IN CONTEMPORARY REALITIES

abstract 1341710028 issue 134 pp. 339 – 348 29.12.2017 ru 1205
The reality of a contemporary global society - «The Word of the Year» and the possibility of it to be a discourse formula are discussed in the article. In the conditions of global development of social, economic, political and cultural spheres the idea of a choice of the word of the year is priority in the further development of cultural linguistics and philology basic aspects. In our country and abroad experts, literary critics and common people express the opinion at the initial stage of competition to reveal the most important words. Frequency of the word usage, its content and clearness are in the focus of the attention. In the article the length of the usage is defined, this period should not be fewer than 12 months. The choice of a word in the different countries varies, it depends on life events at the differentiated levels. In the analyzed countries words are partly the same, but also differ, it means that in diverse conditions – social-cultural, political, economic - the thinking and mentality coincide in general. In the conclusion it is possible to note that the keywords, that passed the selection of the competition «Word of the year», can be considered as a discourse formula in different kinds of a discourse and in many countries
145 kb

FEATURES OF THE DISCOURSE FUNCTIONING OF AN ELECTRONIC SCIENTIFIC AND PRACTICAL JOURNAL

abstract 1341710112 issue 134 pp. 1448 – 1458 29.12.2017 ru 559
The subject of the study is the discursive nature of the electronic scientific journal "Philological aspect" in the network environment. This work uses the method of traditional linguistic description, the logicalsyntactic method of studying, the method of functional text analysis, discursive analysis, which allows identifying the characteristics of the participants of the discourse communication and their impacts on them. The article deals with a new type of discourse, which represents a combination of research, networking, teaching, administrative, advertising, mass-media types of discourse that are reflected in the functioning of the electronic scientific and practical journal, and realize on the modern electronic platform as a means of mass information; determines the specific characteristics of a new discourse type compared to the traditional discourse types. Scientific novelty of the research is to establish the constitutive features of a research, networking, academic types of discourse in the new discourse type, which is peculiar to the electronic scientific and practical journal, identifying lexical, grammatical and textual features and characteristics of the structural-semantic and pragmatic parameters of this discourse type. In conclusion, it should be noted that the interaction of different discourse types within the electronic scientific journal is accompanied by formation of the new discourse type of a higher level – the discourse of electronic scientific-practical journal. The uniqueness of the functioning of the scientific journal based on the electronic platform enhances this interaction of the discourses in which the imposition of all language elements, structures, relations, strategies and characteristics happen at the same time
122 kb

PROBLEMS OF NOTIFYING THE OFFENDER ABOUT THE PLACE AND THE TIME OF DRAWING UP A PROTOCOL ON ADMINISTRATIVE VIOLATION

abstract 1341710009 issue 134 pp. 115 – 124 29.12.2017 ru 1126
This article is devoted to the study of problematic issues related to notification of the person brought to administrative responsibility, the place and the time of the drawing up of a protocol. Lack of proper regulatory legal regulation of the order of call of this participant in the process gives rise to ambiguous law enforcement practice. Non-recognition of the notice as appropriate leads to a decision to terminate the proceedings in the case of an administrative offense and, as a consequence, to the removal of the offender from punishment. The article analyzes various ways to notify people, the authors emphasize the merits and demerits of these methods. The conclusion of the article suggests ways of improving the legislation regulating the procedure for notifying persons about the need for presence to draw up a protocol
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