Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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167 kb

MARKETING PLANNING AND ITS ROLE IN DETERMINING STRATEGIES OF ORGANIZATIONS

abstract 0991405078 issue 99 pp. 1138 – 1153 30.05.2014 ru 1935
Nowadays, the market is in the process of constant change, when marketing techniques improve. Success in this market is available only to those organizations that take appropriate marketing decisions. Professionalism and understanding of the marketing prospects for sustainable development organizations provide an economic entity
194 kb

MARKETING TRENDS IN THE ACTIVITY OF THE LARGE RETAILER «TANDER»

abstract 0500906001 issue 50 pp. 1 – 15 29.06.2009 ru 3487
This article analyses the development of marketing trends of retail organizations in Russia. It discusses the role of retailers in satisfaction of consumer demands. Company «TANDER» and its performance is analyzed
146 kb

MATERIAL AND FINANCIAL STREAMS IN THE INTEGRATED INDUSTRIAL SYSTEM OF WHEAT GRAIN PROCESSING

abstract 0440810009 issue 44 pp. 131 – 147 25.12.2008 ru 3268
The article is devoted to analysis of integrated industrial systems activity and creation of production line model of integrated grain-processing industrial system. The scheme of material-financial streams in the integrated industrial system of wheat grain production and processing is offered.
150 kb

MATERIAL AND FINANCIAL STREAMS IN THE INTEGRATED INDUSTRIAL SYSTEM OF WHEAT GRAIN PRODUCTION AND PROCESSING

abstract 0440810010 issue 44 pp. 148 – 165 25.12.2008 ru 3567
The article is devoted to creation of production line model of integrated grain-processing industrial system and the scheme of material-financial streams in the integrated industrial system of wheat grain production and processing is offered.
129 kb

MATERIAL STIMULATION OF WORK OF AGRICULTURE WORKERS

abstract 1341710064 issue 134 pp. 793 – 803 29.12.2017 ru 303
In the article, general question of material stimulation of workers are considered. There are given the definitions of concepts "interest", "motive", "motivation", "stimulus", "material stimulation", shown the main problems that are related to the motivation of workers and employers, whose solution is closely related to the successful, realization of the program for the development of the agro-industrial complex. The main reason for the shortage of labour in agriculture is a low level of wages that does not meet the needs of the population. Forms and wage systems in agriculture are justified by the features of agricultural production, payments in kind are applied. In connection with the policy of import substitution carried out by the state, the out flow labour from rural areals hoes decreased. To increase the efficiency of agricultural production it is necessary to carry act various measures including on stimulating workers of the agrarian sphere. It is expedient to divide wages into the main and additional parts while the guaranteed and variable share varies depending on the quality of labour. The use of new incentives for labour activity would make it possible to build a more effective labour incentive system with the use of which the employee will be an interested commodity producer, the owner of the products and resources
487 kb

MATHEMATICAL METHODS AND TOOLS OF TRENDS’ RESEARCH IN THE EVOLUTIONARY DEVELOPMENT OF THE NATURAL AND ECONOMIC PROCESSES

abstract 1111507027 issue 111 pp. 489 – 503 30.09.2015 ru 543
The present study was carried out in the view of the fact that there is no more or less complete theory of time series prediction memory to date. This determines the urgency and necessity of the development of new mathematical methods and algorithms to detect possible potential predictability of the series with the memory and the construction of adequate predictive models. Classical methods of forecasting economic time series are based on the mathematical apparatus of econometrics. It is carried out basing on the assumption that the observations that make up the projected time series are independent, whereby to perform the necessary subordination of the normal law. The latter, however, is the exception rather than the rule for economic time series that have so-called long-term memory. Toolkit implementations of nonlinear dynamics were the new computer technology that made it possible to study complex phenomena and processes “on the display screen”. The proposed approach differs from the classical methods of forecasting by the implementation of a new accounting trends (evolution of centers and the size of a bounding box), and is a new tool (phase portraits) to identify the cyclical components of the considered time series
974 kb

MATHEMATICAL MODEL AND INSTRUMENTS OF MANAGEMENT IN VOLUMES OF PRODUCTION IN AGRARIAN AND INDUSTRIAL COMPLEX ON THE BASIS OF EXPENSESSTRUCTURE (Upon materials of Krasnodar region)

abstract 0540910006 issue 54 pp. 94 – 122 21.12.2009 ru 3384
In the article the mathematical model, a technique of numerical calculations (including algorithms and structures of data) and their program realization in an infrastructure of universal cognitive analytical system of "Eidos", and also the intellectual technology and a technique of revealing and research of functional dependences of volumes of production in regional agrarian and industrial complex from structure of expenses are offered. Results of appliance of the given intellectual technology on materials of agrarian and industrial complex of Krasnodar region are resulted and the recommendations about perfection of structure of expenses are offered on their basis
123 kb

MATHEMATICAL MODEL OF ECONOMIC FACTORS ACCOUNT IN TRAFFIC CONTROL

abstract 0440810006 issue 44 pp. 89 – 103 25.12.2008 ru 3301
We discuss adaptation of mathematical model city road network equilibrium parameters. Cases of exploitation on city roads are considered as well.
621 kb

MATHEMATICAL MODEL OF THE PROBLEM OF ROUTE ORGANIZATION IN LARGE-SCALE TRANSPORT NETWORKS WITH THE APPLICATION OF MULTICRITERIAL OPTIMIZATION METHODS

abstract 1331709092 issue 133 pp. 1220 – 1230 30.11.2017 ru 408
Most of the tasks of planning and organizing transport routes are pointed to solving optimization problems on graphs in multi-criteria statements, for which the only optimal solution is missing. In conditions of multicriteria, it becomes necessary to search for a set of alternatives instead of an optimum. The quality of the admissible solutions is estimated by the vector objective function. The article proposes to investigate the problem using a special class of graphs - prefractal graphs, which allow describing in a natural way the structure of the hierarchy of territorial links, as well as enable to take into account structural dynamics in terms of system growth. A multicriteria mathematical formulation of the problem of covering a prefractal graph by simple intersecting chains is constructed, to which the investigated problem of organizing routes in large-scale transport networks reduces. The main social and economic requirements for the transport system are formulated and included in the model in the form of criteria
301 kb

MATHEMATICAL MODELING FINANCIAL PERFORMANCE OF THE COMPANY WITH TAKING INO ACCOUNT ADVERTISING INVESTMENTS, AT THE EXAMPLE OF OIL-PRODUCT COMPANY

abstract 0641010007 issue 64 pp. 58 – 71 22.12.2010 ru 1997
The models of the estimation advertising effectiveness are reviewed and analyzed in the paper. The algorithm and example of the program’s work, which determines financial performance of the company with taking into account advertising investments is described and the mostly important results are discussed
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