This article proposes the creation of a cluster of
breweries, which aims to unite the efforts of the
brewing manufacturers that allow the participants to
improve the effectiveness of the functioning of the
common sharing of resources, to ensure the growth
of competitive advantages, find sales channels not
only at regional, but also on foreign markets. At the
same time, they are able to provide a higher level of
efficiency, balance and handling of the economy.
Increased efficiency is achieved by increasing the
productivity of labor, the creation of common
infrastructure (information, supply and marketing,
etc.). Access to foreign markets and empower
consumers to search for products from waste
breweries. A method of utilization of brewery waste
in landfills is the simplest, but from the standpoint of
environmental and material component is not
effective, so the re-use, recycling of waste and byproducts
can not only remove the threat of
environmental pollution, but also to significant
income processor of this waste. But for the purchase,
installation of the necessary equipment, training a
person, the necessary skills to work with non-waste
production cash costs are required, which not every
company can invest. Thus, the use of the cluster
approach in a business combination for interest in the
use of secondary (low-waste) production, the
introduction of resource-saving, "green" technologies
determined by the specifics of the cluster, namely,
give the enterprises belonging to it, effect is expressed in the increasing environmental and
economic sustainability and the competitiveness of
the entire system as compared to the individual
business entities
This article presents the importance of using marginal analysis in forming the production expanding strategy and effective business management
In the article we present the analysis of the market of public catering of the Russian Federation, the Krasnodar region. The role of public catering organizations in the total volume of activity of Krasnodar Krajpotreb-sojuz and the terms of socio-economic development of the Krasnodar region has been shown? As well as the modeling of business processes of public catering organizations. We have also revealed shortcomings in the organization of business processes and suggested ways of further studying of identified deficiencies
Degree of market factors influence on results of consumer societies activity was revealed in the article. Ways of financial stability spare increase of consumer societies, located in countryside, were offered.
The article discusses the various methods of
influence used in advertising. We have discussed in
detail the mechanisms for the awakening of a desire
for purchase. We have analyzed marketing
techniques used in the design of supermarkets
Concepts of marketing, communication, and motivational components of corporate governance are created, the economic nature of corporate governance is specified, safe functioning develops the organizational and economic mechanism of management and corporation development, and the concept of the marketing and resource adapter is created
There are given the results of research of a brand of modern university, features of development of marketing politics of high school, their role in formation of modern economy.
The article might be useful for marketers, economists, managers and other specialists, which are engaged in resolving of branding problems, marketing communications, marketing, modern education
The results of theoretical analysis and application development of the marketing concept that underlies the market policy of the university, determining the direction and content of the education services, creating opportunities and conditions for self-learners and graduates are given.
Special attention is paid to the marketing of education services and self-employment of graduates, focused on high technology and scientific capacity production, as potential innovators of Russian economy modernization, which is to acquire the features of new economy and knowledge economy.
The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment
Necessity of marketing information providing for agricultural organizations is shown in the article. The problem is considered on a difficult situation in the grain market
The article presents the results of analysis of assumptions, reasons and sources of selection and formation of marketing knowledge as the field of marketing with a specific object and subject of research. It is shown, that the theoretical and methodological basis of marketing requires a complement to the development of innovative marketing methods, models, instruments and mechanisms, allowing to solve the problems and tasks of formation and development of the economy and the knowledge society