Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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264 kb

INNOVATIVE TECHNOLOGIES IN MARKETING MANAGEMENT OF ENTERPRISE STRUCTURES

abstract 1121508095 issue 112 pp. 1303 – 1315 30.10.2015 ru 949
In the article it is proved that prompt entry of Russia into the market caused a set of practical and theoretical problems in various spheres of public life of the country. The Russian economy endures the period of deep system transformations that allows defining it as the economy of transitional type characterized at the microlevel by transformation of economic subjects, conditions and the directions of their activity, formation of essentially new control system of enterprise structures, the system of marketing becomes one of which rod elements. The innovative approaches to segmentation of the markets and positioning of goods which are based on reconstruction of market space by means of application of a complex of the unique decisions considering features of functioning of the company, specifics of the market, and also specific social and economic conditions of conducting economic activity are investigated. The main directions of search of unoccupied market niches are revealed, the comparative characteristic of two essentially excellent strategy of activity of the company – is carried out when conducting competitive fight and at refusal of this fight as a result of formation of market zones, free from the competition. The technique of formation of market zones, free from the competition is offered. Use of technologies of innovative marketing allows to reduce the risks interfaced to development of innovations as these technologies give the chance objectively to estimate a potential demand to reveal a target market segment and to answer a question of expediency of continuation of development or their inefficiency for enterprise structures
319 kb

ADJUSTABLE BALLAST RESISTANCE FOR MOTORS WITH SLIP-RING MOTORS IN THE BREAK-STANDS

abstract 1131509052 issue 113 pp. 710 – 720 30.11.2015 ru 949
The article presents an overview of the run-in and testing of internal combustion engines, the analysis of break-brake- stands. We gave recommendations on expediency of the application of asynchronous motors with phase rotor winding on modern stands; we also considered its advantages over asynchronous motor with a short-circuited winding. As an alternative to the modern techniques, we have proposed a scheme of adjustable ballast circuit rotor using PWM modulation current. The process of adjustable ballast resistance and implementation of major break-regimes using the proposed device was also considered in this study
406 kb

ARCHITECTURE OF THE ESTLYANDSKAYA PROVINCE – A SOURCE OF INSPIRATION AND THE BASE OF N.M. SOKOLOV’s CREATIVE METHOD (the main milestones of the architect’s biography in the context of the Baltic Region architecture development in terms of cult architecture)

abstract 1191605049 issue 119 pp. 677 – 689 31.05.2016 ru 949
N. M. Sokolov was the chief architect of Rostov-on-Don city and as well as the author of the concept of architectural preferences continuity of a "brick style" at the end of XIX- beginning XX centuries that is presented in the article. The author assumes that the creative method of the architect was affected by the childhood and youth when he lived in Baltic and the beginning of architectural and art activity of the master taking place in Riga. The author investigates the architectural development of the Baltic region, taking in attention that the value of N. M. Sokolov’s architectural creations has deep roots hidden in the development of architectural tradition of Baltic and in particular Riga where the master of a neogothic style of Rostov was born. The author reveals the main distinctive features of the Baltic architecture, the Gothic principle formation in the Baltic in terms of development of cities and cult sights of Riga and their transformation from the late Gothic into mannerism and neogothic style, the influence of cult Lutheran tradition on cult orthodox architecture. The author also considers construction materials of cult architecture, local design features of architecture of the Latvian people. The concepts "northern gothic style", "brick style" are revealed from the point of view of development of a Gothic form and influence of Medieval architecture on N. M. Sokolov's creativity
183 kb

FORMULATION AND ESTIMATION OF CONSUMER PROPERTIES OF WAFERS WITH FILLING, ENRICHED WITH FOOD ADDITIVES

abstract 1271703010 issue 127 pp. 193 – 203 31.03.2017 ru 949
Based on the complex of studies carried out, the formulation of wafers (wafer sheets) enriched with food additives "Powder from the tubers of Jerusalem artichoke" and skimmed sunflower lecithin was developed, as well as the formulation of fat filling enriched with a complex of food additives "Powder from tubers of Jerusalem artichoke", "Powder from hips" And low-fat sunflower lecithin. A recipe was developed and an assessment of the organoleptic and physicochemical parameters of enriched waffles with a filling was made. The storage period, ensuring safety and maximum preservation of consumer properties, was established. The study of the nutritional value of the developed waffles with filling allowed to establish that in comparison with the control sample they contain inulin and vitamin C, while the degree of satisfaction of the daily demand for these nutrients with consumption of 100 g of the developed product is 16.46 and 24.65% respectively. In addition, the developed products, in comparison with the control sample, are characterized by an increased content of dietary fiber, potassium, magnesium, phosphorus, iron, vitamins B1, B2 and B6
472 kb

ACREAGE AND YIELD OF WINTER BARLEY IN THE MAJOR REGIONS OF GROWING

abstract 1121508119 issue 112 pp. 1640 – 1650 30.10.2015 ru 950
The article presents a comparative analysis of national economic importance of winter barley in relation to other crops. The advantages of winter barley in a number of factors have been observed. The information about acreage under crop and gross yield of this crop is presented in an article in the form of tables. The authors have studied such important factors as a dynamics of acreage of crop yield in the main regions of cultivation. Against the overall negative dynamics of sown areas, they noted a clear increase in 2013. An analysis of grain yield of winter barley in the main regions of cultivation by year has been presented graphically. Special attention was paid to the Southern Federal District and the Krasnodar Territory in particular as a major producer of grain of winter barley. The analysis of yields in the major regions of cultivation of winter barley showed a clear advantage of the Krasnodar region. The index of the average grain yield of winter barley cultivation in this region for the period from 2003 to 2008 has been shown. Moreover, the article has presented the role of sorts in increasing the yield grade. We have also highlighted the issue of selection of winter barley in our country. The desirability of increasing the production of winter barley in the Russian Federation has been noted as well
271 kb

DID THE PEASANTS BECOME SOCIALIST?

abstract 1121508040 issue 112 pp. 554 – 569 30.10.2015 ru 950
During the times of the Soviet Union, it was believed that the collective farm peasants were a class of the soviet society that formatted its social basis together with the working class and the people’s intellectuals. There was also an opinion that the collective farm peasants took an active part in construction of the communism and in ever more intensive development of productive forces in the agricultural sector. Evolution of the peasants was interpreted as follows: in course of preparation and actual realization of the social revolution along with subsequent reforms, the poorest peasants acting as ally of the proletariat became stronger in their revolutionary mood and gradually mastered certain elements of the proletarian ideology. Revolutionary enthusiasm and mood of the poorest peasants changed the consciousness of most working peasants for the benefit of collectivization. The latter created in its turn an objective basis of all peasants’ transformation to a quite new social class and formation of its socialist psychology. At the same time, the peasants were always under suspicion, which related to their petty-bourgeois nature. It should be mentioned that there was not any voluntary move of peasants from individualistic sentiments to collectivism. The transition to industrial methods in agriculture and to integration of peasants to collective farms was not caused by some abstract class feeling of the peasants but by the economic necessity and expedience for the country. Therefore, we can observe a substitution of sense platforms regarding this matter, which is ascertained and reasoned in this publication
267 kb

SОURСЕS АND TЕNDЕNСIЕS ОF THЕ FАMILY АND MАRRIАGЕ DЕVЕLОPMЕNT – THE ЕVОLUTIОN ОF THЕ FАMILY АND MАRRIАGЕ RЕLАTIОNS

abstract 1121508130 issue 112 pp. 1788 – 1798 30.10.2015 ru 950
This artiсlе is dеvоtеd tо thе еvоlutiоn оf thе mаrriаgе institutе, tо thе sоurсеs аnd tеndеnсiеs оf fаmily dеvеlоpmеnt. Thе аnаlysis оf thе fаmily rеlаtiоns in аnсiеnt Bаbylоn ассоrding tо lаws оf Hаmmurаpi is prеsеntеd in thе аrtiсlе. In Hаmmurаpi соdе thе fаmily is prеsеntеd аs bаsis nоt оnly fоr есоnоmiс, mаtеriаl pоwеr оf thе stаtе, but аlsо аs its pоlitiсаl stаbility аnd sаfеty. Thе rights аnd dutiеs оf spоusеs аrеn't еquаl, but thеy аrе еquаlly, thоugh еvеryоnе in оwn wаy, pаrtiсipаtе in асhiеvеmеnt оf а mаin gоаl оf thе mаtrimоniаl uniоn – thе birth аnd еduсаtiоn оf сhildrеn. Institutе оf mаrriаgе is оnе оf thе mаin institutе оf thе fаmily lаw. It is соnsidеrеd in thе аrtiсlе thе оrdеr аnd соnditiоns оf gеtting mаrriеd, thе оbstасlеs fоr thе еngаgеmеnt аt vаriоus histоriсаl stаgеs. It is соnduсtеd thе lеgаl аnаlysis оf thе mаintеnаnсе оf thе mаrriаgе rеlаtiоns. Thе аttеntiоn is pаid tо thе quеstiоn оf thе pеrsоnаl аnd prоpеrty rеlаtiоns bеtwееn spоusеs, pаrеnts аnd сhildrеn; rеlаtiоnship tо thе mаrriаgе is соnsidеrеd аs а sосiаl аnd есоnоmiс dеаl аnd lаtеr аs а vоluntаry will оf а wоmаn аnd а mаn tо gеt mаrriеd. Rеligiоus mоdеls оf а fаmily аrе соnsidеrеd in thе аrtiсlе. hаngеs whiсh hаppеnеd during сulturаl histоriсаl dеvеlоpmеnt соnсеrning thе fоrms оf thе fаmily аnd mаrriаgе rеlаtiоns аrе аlsо соnсеrnеd thе mаintеnаnсе оf thеsе rеlаtiоns, in pаrtiсulаr, bеtwееn husbаnd аnd wifе. Thе сhаngеs hаd mоrе quаlitаtivе сhаrасtеr within thе еmеrgеnсе оf fаmily mоnоgаmy. Thе соnsidеrаtiоn оf thе еmеrgеnсе оf thеsе оr thоsе fоrms оf mаrriаgе prеsеnt thе intеrеst tо thе сulturаl and histоriсаl аnаlysis аnd thе rеаsоns оf сrisis in thе fаmiliеs nоwdаys
138 kb

PELEVIN’S NOVELS AS THE MAIN PLOT OF ARTISTIC STRUCTURE

abstract 1021408055 issue 102 pp. 869 – 880 31.10.2014 ru 951
In this article we are talking about V. Pelevin and his novels such as "The Sacred Book of the Werewolf," "Empire V", "T" and their ideological and artistic structure. The article is structured. The plot, the language of prose, genre are described in detail. We have also discussed the most important ideological and artistic landmarks
161 kb

INFLUENCE OF MULTIFUNCTIONAL FEED ADDITIVE "TETRA +" ON PRODUCTIVITY OF COCKS AND LAYING HENS IN THE PRODUCTION OF BROILER CHICKENS

abstract 1131509031 issue 113 pp. 419 – 429 30.11.2015 ru 951
The results of the work experience carried out in the poultry breeding farm of Limited Liability Company «Incubator-poultry plant Pervomaiskaja» on the effect of the multifunctional feed additive «Tetra+» on productivity of males and laying hens in the production of broiler chickens. It is found that males experimental group receiving the feed additive in the diet «Tetra+» have better blood serum biochemical indices in comparison with the control group cockerels. This indicates that the feed additive «Tetra+» shows the properties to improve liver function and decreased intoxication of male manufacturers. It was revealed, that in the experimental group increased divorce figures, while the control group of males producing hatchability is reduced, and the end of observation of this indicator of the trend towards recovery is not evident. It recorded the highest percentage yield of hatching eggs from hens of the experimental group, while the control group showed a tendency to reduce this figure. Thus it may be noted that the use of a multifunctional feed additive "Tetra +" when feeding cocks and hens can improve productivity, reduce bird deaths and to strengthen the protective function of the body of birds
391 kb

THE STUDY OF THE INFLUENCE OF AN ALTERNATING ELECTROMAGNETIC FIELD OF COMMERCIAL FREQUENCY ON CROP SEED QUALITY OF SPRING BARLEY

abstract 1081504044 issue 108 pp. 603 – 616 30.04.2015 ru 952
The process of the presowing seed treatment with alternating electromagnet field of the commercial frequency (EMF CF) 50 Hz is economically efficient. The use of the EMF CF 50 Hz in the unit with ring pole pieces allows increasing the germinating energy and power. The electromagnet seed treatment in the units with ring pole pieces is the perspective process of the presowing treatment which does not make unhealthy influence on the operating personnel. At the presowing treatment we have to take into account three factors, they are the arrangement of seeds in the working chamber, the time of treatment and the seed humidity. In this article the authors recommend to promote the unit consisting of a magnetic circuit with ring pole pieces of the rectangular cross-section, a magnetizing coil and an embedding of the non-magnetic material in the working chamber which allows increasing the germinating energy of spring barley by 10% and the germination by 7%. As field experiences have shown the highest seed germination and good crop capacity take place in the work chamber zone with boundaries R1=0,012 m and R2=0,035 m at seed humidity from 12% till 18% and the time of seed treatment is 0,9-2,75 s. The addition to crop capacity has run to 7% as a result of the spring barley treatment
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