Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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149 kb

PHILOSOPHICAL REASONING OF THE CONCEPT OF THE GAME AND ITS USAGE IN NON-PLAYING CONTEXT

abstract 1101506061 issue 110 pp. 928 – 938 30.06.2015 ru 937
It is interesting for interdisciplinary understanding of game phenomena, how the concept of the game discourse can operate in different non-playing contexts. Researching of game concept allows tracing the figurative conceptualization knowledge of this universal phenomenon. The author uses a lot of examples to prove that game phenomenon represents itself in a language and has been reflected in the mind of people. It is shown, that lingvo-culturological concept of the game has more productive metaphorical rethinking. We single out the most important characteristics of game, explain some imaginations about gaming, explicate dominant sense of game freedom, its choice, imitation, dynamic and emotional stress, agonistic, risk, unpredictability and others attribute the symptoms. Represented contexts of usage also illustrate communicative and social components of gaming behavior. Dominant meanings, key ideas, that unite viewed image, actualize basic principles that are typical for the game phenomenon in common, and the specific characteristics of different types of games (sport, children, gambling, theater, computer, etc.)
196 kb

ORGANIZATION AND MANAGEMENT OF A WORKFLOW, ITS MAIN STAGES

abstract 1101506062 issue 110 pp. 939 – 954 30.06.2015 ru 811
The topic of document circulation is viewed in this article and is considered significant as the success of any organization depends on the correct choice of technology. In modern conditions the work with documents should be improved to reach high management efficiency since every management decision is always based on service documents. The organization of work with documents affects the performance of the administrative staff and work culture of managers. The success of management activities in whole is largely dependent on the way of maintaining documentation. Properly organized document circulation strengthens control functions of accounting, accelerates the drawing up of accounting reports and increases the efficiency of accounting. Therefore, the accepted system of documenting should reflect the sufficiency of all the economic activities of an organization and facilitate the identification of hidden reserves. The reflection of economic activities should be based not only on their legal form, but also on their economic content and business conditions. To organize document circulation means to develop forms of primary documents, accounting registers and reporting forms other than standardized, to create a schedule of document circulation, to determine the mechanism of taking documents to accounting and to choose the system of document processing and the order of storage. The documenting of business transactions is one of the distinguishing features of accounting as it allows monitoring economic processes. Thus, the importance of the proper document circulation is obvious because it plays an important role in every company. Its improvement and proper control allow getting the necessary information to make different kinds of management decisions, but its misuse leads to financial and criminal liability
204 kb

DESIGNING A TRAINING COURSE ON THE BASIS OF TECHNOLOGICAL APPROACH: APPROBATION AND CORRECTION OF THE PROJECT

abstract 1101506063 issue 110 pp. 955 – 965 30.06.2015 ru 948
Designing a training course of "Engineering Graphics" in the conditions of competence-based approach is carried out in line with the educational technology of V.M. Monakhov. In the present article the stages of approbation and correction of the developed educational project are described in the form of an atlas of technological cards
520 kb

ENERGY-LOADING OF DISKS IN FRICTION PAIRS OF “DISC-PAD” OF BRAKING DEVICES IN VEHICLES (part two)

abstract 1101506064 issue 110 pp. 966 – 982 30.06.2015 ru 1143
In the materials of the article we mention the regularities of changes in the volume and surface solid temperature gradients and self-ventilated brake discs and illustrate their impact on the main operating parameters of the friction pairs of disk-to-pad brakes of the A 172 bus; the relationship between thermo-physical parameters of polished and matte surfaces with areas of brake discs of various types. The influence of the type of tests on the pairs of loaded with energy friction disk and pad brakes of the vehicle. We have set the intensity of heat exchange processes from the surfaces of the brake discs of various types. It is shown that this leads to increased surface temperature gradient. The volume and the surface temperature gradients of the brake discs were determined with the involvement of the hypothesis of summation of temperatures on the surface when you post the generated electric currents. It was found that in the surface layer of the working surface of a solid brake disc at its pulse heating under the influence of the temperature of the flash nucleate cracks due to the thermal fatigue of the material of the disk. The features of the design of the brake discs were considered as well. On the basis of the calculation and the experimental data we have shown a correlation between the emissivity of brushed and polished surfaces and their areas in the disk-to-pad brakes when using solid and self-ventilated discs
401 kb

EFFECT OF ELECTROMAGNETIC FIELD LOW FREQUENCIES IN THE TECHNOLOGY OF DRYING MANGOES AND PAPAYAS

abstract 1101506065 issue 110 pp. 983 – 995 30.06.2015 ru 1111
The intensity of drying process depends on the speed of movement of the moisture inside the object and the speed of its removal from the surface. To accelerate the drying process, temperature gradient is often regulated, which causes large power consumption. Currently, they are different methods in used for intensifying the process of drying of plant material which are physical, mechanical, chemical and electrical method. Data of literature review show a lack of data on the impact of synergies of lower frequency on the efficiency of drying plant material. Accelerating the drying process of fruit can be achieved by combining low – temperature of drying with a synergistic lower frequency of electromagnetic field. The results of the studies on the development of technologies to accelerate the drying process of mango and papaya fruit are presented in this article. The role of the electromagnetic field, on the intensification of the drying process and on the inhibition of the microflora of mango and papaya, during drying is studied. Effect of the synergistic electromagnetic fields of different frequencies leading to the death of microorganisms, as well as the drying rate of mango and papaya fruit is analyzed. The optimal technological parameters of low frequency electromagnetic field on drying of mango and papaya fruit are determined. Biochemical changes of mango and papaya fruit during drying are given. Technological parameters of the powder mango and papaya obtained by combining low temperature treatment with the synergy of low frequencies are described
146 kb

COLOR WORDS IN THE LANGUAGE OF ECONOMICS

abstract 1101506066 issue 110 pp. 996 – 1006 30.06.2015 ru 1199
The article is fulfilled in the frames of modern linguistic studies where the cognitive aspects of language activities are actively studied, concept researches are conducted and is devoted to the study of color words in the design of color picture of the world of different language cultures and their role and function in formation of special language terminology. The authors analyze compound terms and their definitions of a new emerging trend of the economy – green economy, borrowed from the materials of UN organizations and Institute of Green Economy and reveal that the color word green participates in terminology formation due to metaphoric use, as an indirect nomination that gives way to sense increment. Color words bear assessment charge that is realized in terms formation through complex attributive combinations. The ambivalence of the semantics of color is demonstrated through opposite meanings and this allows conclusion that color words are connected with emotional and volitional state of a person, society and that they are perceived in a figurative, non-color, but psychological, emotional meaning and due to this ability they are able to form mental formation in professional field
114 kb

ANTICONCEPT OF GREEN ECONOMY AS A RESULT OF A RECATEGORIZATION PROCESS

abstract 1101506067 issue 110 pp. 1007 – 1014 30.06.2015 ru 908
A language for professional communication is formed and exists due to the human need for language design of special information that he develops in the course of targeted special activities. The pace and direction of modern society and technology development contribute to the continuous formation of new concepts and terms that requires study and systematization. The formation of new terms takes place due to the augmentation of the new additional content of the known concepts, which acquire their structure and boundaries. The increment of meanings is due to the metaphorical functioning of vocabulary in the language, which is a cognitive mechanism re-categorization of an object. The article is made in line with current studies of cognitive aspects of language activity in the professional field and is devoted to the analysis of anticoncept as a reflection of the development of the concept. Anticoncept is the result of internal cognitive conflict of cognition objects. Shaping itself, it pushes off and at the same time can “finish” concept. This peculiarity is demonstrated in the dichotomy brown economy – green economy, where the concept is less developed than anticoncept and shows asymmetry. Despite the fact that anticoncept is an anomaly relative to concept, it is more detailed and, perhaps, precisely because of its unusualness. The imbalance in the conceptualization of the professional activities fragments emerging due to characteristics of concept spheres is emphasized
401 kb

THEORETICAL FOUNDATIONS OF FORMATION OF ENTREPRENEURIAL CLUSTER

abstract 1101506068 issue 110 pp. 1015 – 1028 30.06.2015 ru 862
This article investigates the development of entrepreneurial cluster set direction to support the creation of innovation clusters in Russia. In the face of increasing international competition, one of the most effective ways of development of small and medium-sized enterprises in the field of innovation is their clustering. We have discussed foreign experience of studying cluster initiatives and events on social development of the regions in the context of sociological knowledge about clusters. We have revealed the meaning of an innovation cluster and the difference between business and innovation clusters. The analysis has shown that a key advantage of the business cluster in relation to the network is the participation of state authorities, as well as functional and territorial factor. On the basis of the author's research we have highlighted a number of problems which solution has been carried out through the creation of business clusters
520 kb

SELECTION OF RUSSIAN STEAM TURBINES FOR THE VIETNAMESE COMBINED GASSTEAM PLANT. THE INFLUENCE OF THE EFFICIENCY OF HIGH-PRESSURE CYLINDER OF STEAM TURBINE K-300-240-2 ON THE POWER OF A GAS-STEAM PLANT IN VIETNAM

abstract 1101506069 issue 110 pp. 1029 – 1042 30.06.2015 ru 1401
The article looks at the current state of energy in Vietnam and the selection of new Russian steam turbines for operation in combined gas-steam plant in Vietnam. The calculated results of thermal performance scheme 3x1 with combined gas-steam plant 1090 MW based on the Russian steam turbines K-330-240-2 and on the steam turbines TS2A40 Mitsubishi (station PhuMy-1, Vietnam). It also looks at the influence of the efficiency of high-pressure cylinders of Russian steam turbine K-330-240-2 on the efficiency and power of a gas-steam plant 3x1 with 1090 MW, increasing the efficiency of high-pressure cylinder of steam turbine through the use of honeycomb seals in flow part
393 kb

THE CONCEPT OF INCREASING THE EFFICIENT USE OF INFORMATION RESOURCES IN THE INTERNATIONAL BRANDS MANAGEMENT

abstract 1101506070 issue 110 pp. 1043 – 1072 30.06.2015 ru 805
The author’s concept of improving the efficiency of the use of information ressources in the international brands management in the global consumer market is considered. The idea of the concept is to create a new intelligent automated marketing information system of the organization and management of information resources and their adequate (semantic-linguistic, logical and statistical analysis) use in the management of international brands in the global consumer markets. The core of this system is a domain ontology that potentially makes possible to control and transfer an experience in the marketing environment. It is concluded that with further development of the concept, in particular on progress in the structuring of information and knowledge of the subject area, with success in the selection and formation of rules of logical inference, and from the success of the presentation in their native form will largely depend on building an effective intelligent automated training of marketing information systems
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