The efficient investment and innovation activity in the
region is one of the key factors of its successful
development. It is the process of implementation of the
results of intellectual work in different types of
property and intellectual values that have monetary
value invested in the objects of entrepreneurial and
other activities. The article considers the concept of the
"investment and innovation policy" in the region. The
importance of the investment and innovation potential
of the region is substantiated. The factors that
determine its state and development are considered.
The approaches to the analysis of formation and
implementation of the investment and innovation
capacity in the region are defined. There was presented
the legal framework regulating the investment and
innovation activities of the Krasnodar Territory. The
basic problems of the development of the innovative
activity of the Krasnodar region, requiring the
operative solutions were revealed. The basic
foundations and organizations involved in the
innovation of the Krasnodar region were presented.
The main tool of the innovation policy of the
Krasnodar region has been defined by the regional
innovation center including the following elements of
the infrastructure: a business- incubator of the
innovative type, an engineering center and a center of
prototyping. There was presented the characteristic of
the main activities of the infrastructure of the Regional
Innovation Centre. The information on the creation of
the innovative Internet portal of the Krasnodar region
and the creation of regional crowdfunding platforms on
its base were cited. The dynamics of the main
indicators of the innovative activity in the Russian
Federation, the Southern Federal District and the Krasnodar region are given
Basic information files that revealing external users
with information about the organization are the accounting
financial statements. Reforms of the national
accounting led to reduction of reporting forms informativeness
and removal of transcripts. There was
an obvious need for the formation of statements that
reveals a wider range of indicators. Thus, integrated
reporting can be such information array. Integrated
reporting is the accounting tool, the information array
about the organization. Integrated reporting includes
such positions, as: a set of indicators characterized
the economic, social and environmental aspects of
the entity; the corporate management system that
allows interested users to track the process of entity’s
value creation and to form an opinion about its economic
value. This type of reporting will be able to
shape in accordance with the proposed methodological
document "Rules of integrated reporting formation".
This document assumes the following structure
of integrated reporting: relevant information
about the organization, historical information, environmental
information, social information, innovation,
internal control system, decoding of the financial
statements, analysis of financial condition and
financial results
The article is devoted to carrying out problems to
commercial banks of the analysis of external
environment of the functioning. Results of this
analysis must be taken into account in case of
determination of a circle of concerned parties, their
requirements and expectations in a scope of the
quality management system. Also, when forming a
network of the processes providing goal achievement
of the organization when forming competitiveness
and strategic development. In the article the purposes
of commercial bank are analyzed, the influencing
factors and conditions of interaction of bank with
concerned parties are determined. The assessment of
a provision of commercial bank in external
environment is given and scopes of quality
management system are established
Today, in the conditions of import substitution, the
question of increase of cost efficiency of use of land
resources with ensuring their rational use especially
is particularly acute. One of priority problems of
effective management of land resources is transition
to a steady economic system, which has to provide
optimum balance of consumption and reproduction
of natural resources. In the article, we have assessed
the current status of the land fund of the Republic of
Adygea. On the basis of the retrospective analysis a
number of the main problems which are not providing
rational use of lands is revealed. Need of work
on planning and the organization of rational use of
the lands of Adygea is proved. It is offered to develop
the target program for a sustainable development
of agrarian capacity of the region, which will be performed,
with quality control of land use and the organization
of technical, economic actions for reproduction
of land resources in the territory of the region.
In this context implementation of land management
works on planning and the organization of
rational use and protection of lands has to have positive
influence on elimination of negative effects of
use of land resources of the Republic of Adygea
The article studies the works of the theorists of postindustrial
and information concepts of the society’s
development. The author thoroughly examines the role
of these paradigms in shaping perceptions of the
modern socio-cultural space. He notes the high
prognostic value of the studies for understanding the
phenomenon of the Network society. The author draws
attention to the fact that they cannot fully describe the
current state of social space and do not have the
required methodological diversity. It is noted that new
ways of thinking and organizing objects of the virtual
environment are required. According to the author, it is
important to designate the information as one of the
priority components of the transformation process in
society. Technology and the Internet mediated
communication creates a new type of social relations,
switching attention to the creation of social
communications as a play environment of interactions.
Compression of the space-time continuum described in
terms of information and global social space
redirection, helps to comprehend the locality, mosaic
and fragmentation of the occurring type of sociality.
This phenomenon appears due to the involvement of
individuals in the total communication system that
turns out to be the cultural manipulation, affecting the
needs and behavior in all spheres of life, as the
information acquires the ability to program. Internet
creates the illusion of fullness of socially demanded
actions and expectations. The article shows that the
interest in the phenomenon of image reality is
increasingly growing among the social thinkers, who
see it as the future state of the social space. The author
draws attention to the fact that the development of the
online world is defined by the main task of the modern
human sciences, the solution of which is carried out by
the ordering and value ranging the virtualization
phenomena, by the optimization of methods of control
over the interaction of real and virtual realities
The peculiarities of the author strategies by
Mikhail Elizarov are analyzed in the article. His
works "balance" on the verge of postmodernist and
realistic practice. The author's prose has received
mixed reviews in the critique that’s why to reveal
its aesthetic component, problem and poetological
levels is an actual problem of the philological
science, which is aimed to recreate a complete
picture of the morden literary process. An
analytical review of the works which reveals
stylistic features of M. Elizarov's prose is given as
well as the analysis of the author's interview
concerning the artistic conception of works that
indicate the representative specific of his artistic
worldview. The latter is associated with the project
of the «new realism» which was declared in the
beginning of the XXI century. The need to display
the word «changes» and «faults» of the age to
simulate image of the hero «of its time» is an
artistic problem which is solved by adherents of the
«new» literature, with all sincerity, and often with
peremptoriness of the ideological evaluations.
«New realist» Zakhar Prilepin definitely sees
Mikhail Elizarov as ally and like-minded person in
its implementation. The objectivity of this
statement is not in the «generational», the agerelated
community but in a deep interest in the
man's fate, the history of his personality and desire
to «write» on the background of its changeable,
controversial and, at times, tragic reality
The article analyzes the literary prose by Olga
Slavnikova in the context of the literature of the late
XX – early XXI centuries. The work of the writer is
poorly investigated; the study of it is presented in
modern literature only in the form of reviews and
analysis of some of the concepts and motives. Scientific
paper actualizes the problem of artistic method in the
works of the writer. It is difficult to classify into one
particular artistic method the work of many modern
writers. The installations of several trends intersect in
works some of them, even contradictory sometimes.
Creativity by Olga Slavnikova isn’t exception in this
series. At all levels of her prose, we have revealed
various aspects that characterize the work of
Slavnikova from the point of view of postmodernism,
magical realism and women's prose. Categories of
Death and Emptiness, the idea is the signified of
existence and the illusory nature of the real are purely
postmodernist, from the point of view of magical
realism examines the images of metaphysical beings
and the other world, also mentions personal and
psychological motives as an art installation of women’s
prose. Furthermore, with a postmodern understanding
of reality realistic psychology characterized for all
works, some constants of postmodernism are revealed
using style settings of magical realism
Combinativity of speech strategies and tactics in a
public political address as markers of a general
intention within a framework of a background strategy
of self-presentation is considered. The research
methods of speech architectonic are determined.
Structural and composite elements of a presidential
speech are analyzed. Communicative strategies and
tactics as means of an effective self-presentation are
described
The article considers combinativity of speech
strategies and tactics in a public political address as
markers of a general intention within a framework of
a background strategy of self-presentation. The
research methods of speech architectonic are
determined. Structural and composite elements of a
presidential speech are analyzed. Communicative
strategies and tactics as means of an effective
self-presentation are described
Features of musical culture in Russia during the Civil
War are considered in the article. The author analyzes
various musical genres, which have arisen during this
period, and emphasizes characteristics of musical song
creativity of that time. The involvement of song
creativity into realities of surrounding life was its
striking trait. It has been directly connected with
military-political opposition of 1917 developed in Russia
after October revolution. The author analyzes
similarities and distinctions, and also genre features in
song creativity of representatives of two militarypolitical
camps – the Reds (Bolsheviks and their
supporters) and the Whites (representatives of the antiBolshevist
movement). The author reveals their
characteristics and specifics of genre lyrics. The sources
of song creativity of the Civil War period were in thickly
national consciousness; and song creativity of those
years quite often had a wide national basis. At the same
time musical song creativity of representatives of two
military-political camps was crossed among themselves
as they belonged to one culture. Military-political
opponents quite often used the same songs, the same
genre features. Cultural communication between
representatives of different social groups and political
forces in the years of Civil War was not interrupted and
it was strong, despite all shocks