Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
AGRIS logo UlrichsWeb logo DOAJ logo
Search by author's name Search by title
Sort by: Date Title Views
179 kb

TASKS CLASSIFICATION OF THE MULTICRITERIAL ESTIMATION OF THE PRODUCTION SYSTEMS EFFICIENCY

abstract 1271703069 issue 127 pp. 969 – 979 31.03.2017 ru 465
There is the tasks classification of the multicriterial evaluation of the objects and systems of different levels and types proposed, based on a combination of different numbers of effectiveness indicators for the of economic systems, taken into account by decisionmakers, and the principles of optimality in the adoption of managerial decisions, in the article. There are the difficulties in determining the systems’ effectiveness identified, when it is necessary to take into account not one but several sets of efficiency and effectiveness indicators, as a rule, multidirectional action or nature (for example, social and economic indicators, absolute and relative performance indicators of a single character, risk and return indicators). The authors give examples of the effectiveness’ multi-criteria evaluation tasks for the production systems’ level. The specific numerical estimates and the order of reasoning in each of the cases are given. There is the prove of the situations when the traditional principles of decision-making: dominance and Pareto - do not allow managers to choose one single effective solution and require to apply other principles and additional criteria, such as the principle of highlighting the main indicator, the principle of forming complex indicators, the principle of meeting the needs Consumer and others in order to choose the most effective system in the article. The above factors significantly complicate decisionmaking processes and require further improvement of procedures for the decisions’ effectiveness assessing using indicators set. This problem will be the subject of the further authors’ researches
193 kb

SCIENTIFIC AND METHODICAL BASE PROVIDING IMPLEMENTATION OF PLANS FOR CREATION AND MANUFACTURE OF MODERN ROCKET-SPACE TECHNOLOGY

abstract 1271703074 issue 127 pp. 1056 – 1074 31.03.2017 ru 305
The article examines the problems of innovative development of various types of rocket and space technology, created with use of high technologies, industrial, scientific-technical and intellectual potentials. The relevance of these issues due to the need of modernization of the Russian economy in the long term. In the course of the study using the mathematical tools offered the important task of improving the scientific and methodological framework intended for implementation of innovative strategies in the field of space activities that help to improve the degree of feasibility of plans and programs to create high-tech products and services for various purposes. The article analyzes the features of the plans for the creation and production of advanced rocket and space technology, their impact on the pace and quality of exploration and use of outer space, which is determined using a simulation model and applying methods of program-targeted planning
192 kb

THEORETICAL ASPECTS OF THE ORGANIZATION OF SUPPLY AND MARKETING ACTIVITIES OF ECONOMIC ENTITIES OF THE AGRARIAN SECTOR

abstract 1271703075 issue 127 pp. 1075 – 1093 31.03.2017 ru 435
The article defines the exchange in the reproduction process of the place, as well as expanded function of the market as the main institutional forms of organization of exchange relations. It is noted that the integration of economic entities in the sphere of exchange has been carried out within the framework of conducting marketing and supply activities and the consolidation of economic agents' interests within the boundaries of the localized economic spaces of different level; we have also disclosed the contents and functions of supply and marketing activities, considered the feasibility of establishing in the economic entities of different types of units, specializing in the implementation of the functions of logistics and sales, as the basic principles of the organization of supply and marketing activity stand out the principles of planning synchronization, the principle of efficiency, efficiency, centralization and technology. It is stated that the composition and functions of the system supply and marketing activities of business entities are formed under the influence of a set of external and internal factors, and the choice of models for organizing supply and marketing activities significantly affected the quality of the competitive environment as the main factors influencing on the strategy and tactics of supply and marketing activities, highlighted the level of development of the market infrastructure and the level of development of the economic entity; it is argued that the level of complexity of the system supply and marketing activities is determined by the positioning of the business entity in the local markets, the level of competitiveness and development strategy, management system - marketing activity is seen as a complex hierarchical structure, where the main actors are: the state, regional authorities and market agents, rational interaction between the levels which can be achieved only if the optimal combination of the methods of state regulation of the economy and market mechanisms of self-regulation of economic systems at all levels
423 kb

RESEARCH ON THE SO-CALLED THIEVES' NOTIONS FROM THE VIEWPOINT OF FUNCTIONAL-PRAGMATIC TYPOLOGY OF LINGUASEMIOTIC EXPERIENCE

abstract 1271703002 issue 127 pp. 61 – 78 31.03.2017 ru 654
The article focuses on the place of the (Thieves') Notions in the hierarchy of values in criminal activity from the viewpoint of functional-pragmatic typology of linguasemiotic experience. The Notions are intentions (intentials) that correlate to the upper (The Thieves' Law) and lower (Limits/Thieves' Commandments) levels of the hierarchy of values. The Notions were described in diachronic aspect with regard to their place and esoteric functions in the Master Felons' Law. The functional-pragmatic typology was aimed to show the differences in the ways of distribution of reference features (categorization processes), what reflects in formalization (ritualization and folkization) of social behaviour. Such approach was based on a panchronic connection of the idea of informational kind to the idea of energo-material kind. When correlating with the upper level of the hierarchy of values, the Notions can be considered a Random Access Memory connected to a slow encoded memory of greater capacity (The Thieves' Law). The Notions provide for a faster reaction of an individual when making a choice in criminal activity
175 kb

TYPOLOGY OF CONSTRUCTING STRUCTURES (BASED ON THE MATERIAL OF MEDIATEXTS OF MODERN PUBLICISM)

abstract 1271703027 issue 127 pp. 404 – 415 31.03.2017 ru 720
The concession is understood by the authors as one of the main ways of creating, denoting or highlighting the meaning of inferiority in the media text. The main function of the concessionary relations is the realization of the contradiction of the ineffective basis (the concession event) and the actual effect that is contrary to it, contrary to what is expected. The article gives a typology of concessive constructions as constituents of the concession field. There is the incompatibility of two situations in such constructions, their mutually exclusive nature is established and it is confirmed that there is the simultaneity of the coexistence of these situations. The paper analyzes the representativeness of the real-concessional, concomitantly-presumptive and intensively conceding situations. The authors classify concessions in the structural-semantic aspect, revealing additional values (restrictive, comparative, connecting, conditional, etc.). The material of the study is constructions, seized by the method of continuous sampling in the amount of 500 units from the certain Internet publications and newspapers. It was applied the method of continuous sampling and the synchronous-descriptive method, including the methods of classification, systematization and analysis to the analysis of linguistic material. The authors of the article come to the conclusion that in the field of conciseness of modern media text, the leading modification of the significance of a concession is the actual concession value. The semantics of the concession is represented in the language of journalism by a multidimensional system of means for formalizing the relations of inverse conditioning
131 kb

MODERN ANTHROPONYM CONSTRUCTIONS AND THEIR FUNCTIONS BASED ON THE NOVEL “HARRY POTTER AND THE PHILOSOPHER’S STONE” AND “HARRY POTTER AND THE CHAMBER OF SECRETS” BY J.K.ROWLING

abstract 1271703045 issue 127 pp. 674 – 682 31.03.2017 ru 707
The article deals with the investigation of different naming constructions of characters in the novel, which indicates emotiveness in communicative acts. In due course of the analysis the concept of “social fields” has been introduced in order to reveal the means of emotional expression. The naming of the individual with different anthroponym forms (a name, a surname, nickname, etc.), introducing the concept of social field (SF), made it necessary to use such concepts as “norm/not norm” in the analysis of function proper names. Because of breaching the norms of naming proper names take emotional coloration. Such emotionality may be positive or negative. It depends on many factors: a situation of communication, social field the communicators belong to, their view of life, etc. The emphasis of the norm and not norm of naming in every social field helps us to identify the character of emotions and disclose the relationships of characters to the anthroponym by means of naming. Any not norm of naming is the change of character’s relationships to the anthroponym
155 kb

ETHNOETHICS OF SPEECH BEHAVIOR IN LINGUOCULTURAL SPACE OF KARACHAI AND BALKARS

abstract 1271703046 issue 127 pp. 683 – 692 31.03.2017 ru 497
The article is dedicated to the analysis of the ethnoethics of speech behavior of Karachai-Balkar people, which involves the study of linguistic explication of the rules of communication. Special attention is paid to the definition of "ethnoetnics". The analysis of functioning in oral and verbal discourse in different situations culturally rich linguistic units, makes explicit the principles of communicative behavior is presented. It is noted that the verbal and associative level of Karachai and Balkars is the reflection of their ethno-cultural model behaviour, projected by key conceptual components of linguoethnic worldview
141 kb

SPEECH INFLUENCE OF THE UTTERANCES OF RUSSIAN POLITICIANS: ARGUMENTATIVE AND STRATEGIC APPROACH

abstract 1271703061 issue 127 pp. 875 – 884 31.03.2017 ru 547
The aim of our study is to determine the degree of speech influence of the utterances of Russian politicians in political debates. We analyze speech influence from the point of view of the category of intensity. By identifying the means expressing intensity in the Russian language we have calculated which and how many of them were used in Russian political debates. By using the methods of the strategic approach we have calculated which and how many of the means expressing intensity were used in the strategy of discredit and in the strategy of selfpresentation. By using the notion of the argument, the argumentative course and argumentative step we have created the argumentative structure of the utterances of Russian politicians, which may consist of one or more levels. The more levels are in the argumentative structure, the more intensive is the argument. So we have calculated the levels of each argument. We also considered the connection between the reasons. Linked arguments are more intensive than convergent ones. So we have calculated how many arguments with the linked connection and how many with the convergent connection there are in the analyzed political debates
133 kb

REAL AND VIRTUAL TEXTS IN A PROCESS OF TEACHIG FOREIGN STUDENTS (ON A BASIS OF RUSSIAN LANGUAGE)

abstract 1271703066 issue 127 pp. 929 – 939 31.03.2017 ru 488
The article deals with different approaches how to interfere texts analysis in the program of teaching foreigners (on the basis of the Russian language). According to our research, for beginners it is more reasonably to use and analyze real texts, as far as these texts are close to life, have simple vocabulary and grammar. For the virtual texts the situation is the opposite. The main aim of the author is to please the reader, that is why the author uses a lot of tropes, metaphors, figures and very complex grammar to show the beauty of his language. For foreign students this may be a problem at the beginning, because they are not good in the language and it is very hard to understand. The analysis of the virtual texts is better to do on the base or advanced level
287 kb

ORGANIZATIONAL AND TACTICAL ASPECTS OF INTERACTION WITHIN AN INVESTIGATIVE TEAM IN THE COURSE OF DETECTION AND INVESTIGATION OF MULTI EPISODE COMPLEX COLLECTIVE CRIMES

abstract 1271703003 issue 127 pp. 79 – 112 31.03.2017 ru 933
As a result of the analysis of scientific and special literature, and summarizing the forensic investigative and operational practices and the views of experts from the investigative team, the author came to the conclusion that the activities of the head of an investigative body and inquiry agency should include a mechanism of control over the execution of organizational and other activities planned for the interaction system. Therefore, an analytical and methodical organizational headquarters to manage the interaction within the investigative team should be used. The author also believes that it’s necessary to provide the interaction between the staff of the preliminary investigation and inquiry, as well as officials carrying out the operational searching activity during the whole period of the investigative team activities. The forms of interaction should be presented as a set of cooperative and agreed criminal procedure and organizational and administrative actions of the investigator, the head of the investigative team and the inquiry agency, on the basis of operational or operational and tactical availability in conjunction with the methods of operational and investigative activities and proceedings in compliance with the principles of criminal procedure law and the Federal law "On the OSA" for the purpose of direct execution of the criminal procedure legislation and the solution of tasks of the operational searching activities
.