Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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207 kb

MATHEMATICAL MODELING OF THE RELATIONS OF PARTNERS IN MODERN FORMS OF INTEGRATION OF AGRICULTURAL MANUFACTURERS AND PROCESSING-FORMING ENTERPRISES

abstract 1301706083 issue 130 pp. 1137 – 1159 30.06.2017 ru 607
The integration of producers of raw materials and its processors into the agro-industrial complex is connected with the social division of labor, its specialization, the need for interaction between specialized branches and types of agro-industrial production. Agrarian enterprises are united in an effort to reduce the risk, the emergence of which depends on the climatic conditions, the spontaneity of the agricultural market, the dictates of processing enterprises, the need to increase the competitiveness of production. In the Russian practice, there were various organizational forms of integration, differing in the nature of economic ties between participants, the degree of independence of the enterprises entering the association, the combination of centralization and decentralization of management. Conventionally they are divided into associative - "soft" and corporate - "hard." The "soft" forms of association include as-association, union, non-profit partnership and strategic alliance. They can effectively function at the interregional level. A rigid type of integration ties is characteristic for combines, concerns, trusts, holdings. Agricultural consumer cooperatives are voluntary associations of legal entities and individuals residing or operating in a certain rural area on the basis of membership and pooling of money units in order to meet the needs of members in credit resources and other banks services. The conditions for the emergence of sustainable integrated associations in the agroindustrial complex require qualitative and quantitative analysis based on mathematical modeling
242 kb

METHODOLOGICAL APPROACHES TO THE MONITORING OF THE INNOVATIVE ENVIRONMENT OF THE OIL INDUSTRY (ON THE MATERIALS OF STAVROPOL REGION)

abstract 1301706084 issue 130 pp. 1160 – 1176 30.06.2017 ru 588
The article is an author's view on the problem of innovation and innovation environment applied to the oil industry of the country and its regions. The main task set by the authors during the study is the development of theoretical provisions for determining the priorities for the formation of an innovation environment in the Russian oil and gas sector and the development of methodological recommendations for the improvement of the innovation environment. For this purpose, the following tasks were accomplished: the essence of the innovation environment of the oil industry as an economic category was revealed and the priorities of its formation in the oil and gas complex of the region were justified; the methodological bases of the innovation environment analysis are substantiated and the priorities of its formation in the economy (structure, functions, indicators) are revealed; proposals to improve the innovation environment in the oil-producing region have been developed; methodical recommendations on the development of innovative processes in the industry have been formed. Concerns about fuel safety, environmental problems are growing in the society. Therefore, in this article, the authors propose their own approaches to the organization of interaction between the subjects of regional oil and gas markets, the external environment and municipal and state authorities on a science-based basis. The purpose of this concept is to create a local oil territorial production complex that will be dynamic, flexible, capable of rapid adaptation in changing conditions
132 kb

PRINCIPLES OF ORGANIZATION OF AGRARIAN PRODUCTION MANAGEMENT

abstract 1301706086 issue 130 pp. 1189 – 1197 30.06.2017 ru 472
The article discusses the issues of organizing the management of agricultural production; it reveals the properties of socio-economic systems as an object of management, provides an overview of existing approaches to management organization, concludes that the complexity and heterogeneity of socio-economic systems objectively determines certain specifics of the organization of their management systems; the content of the category "agroeconomic systems" and their specificity as an object of management are disclosed, a set of principles, reflecting the multifunctionality of agriculture and the totality of various aspects of managing agroeconomic systems of various levels is given. It is proposed to systematize the totality of these principles in the context of such groups as: theoretical and methodological principles (system approach, dynamism and variability of the functioning environment, integrated assessment of the development of the agricultural sector, balanced development of elements of agroeconomic systems), principles reflecting the specific features of the formation of agro-economy (taking into account the peculiarities of the natural and climatic conditions of development, taking into account the level of development of rural territories as a spatial basis for conducting agricultural production, taking into account the level of development of agricultural production, taking into account the level of investment attractiveness of the agricultural sector), principles ensuring balanced development of agro- (rational division of labor, rational distribution of production, proportionality of the development of elements of the agri-food complex, maintenance of the balance of economic interests of managing subjects), the principles regulating the formation of the management system (adequacy of the management system, the optimal balance between the elements of the management system, complexity, economy). It is argued that securing a high level of controllability of the agrarian production system is possible only if the effective interaction of all subjects of the management system is achieved through the coordination of their objectives and the definition of the scope of their managerial competencies
150 kb

COMMUNICATION ASPECTS OF DIRECT MARKETING

abstract 1301706087 issue 130 pp. 1198 – 1209 30.06.2017 ru 289
The article is devoted to one of the most effective modern means of promotion - direct marketing, which is provided with the help of high integration of marketing functions, high targeting, speed and interactivity are achieved in cooperation with target audience, and rationalization of communication costs is ensured. Direct marketing is described from three positions: as a distribution channel, which ensures the sale of the firm's product directly to the end consumer without the participation of trade intermediaries; as a means of promoting products, based on the use of databases and the combined usage of several forms of communication with the target audience; as a special kind of marketing activity (in a virtual environment). The authors refer direct marketing to synthetic marketing communication, formed on the basis of combining two key types of promotion - personal selling and advertising. The article deals with the key principles of using direct marketing and the main forms of its implementation. The article draws your attention to categories of suppliers that form direct marketing services. The types of organization of the communication process are distinguished through direct marketing, the stages of planning and implementation of the direct marketing campaign are described in details
104 kb

ABOUT THE PROBLEMS OF USING THE INTERNATIONAL PUBLIC SECTOR ACCOUNTING STANDARDS AS A TOOL FOR REFORMATION OF ACCOUNTING AND REPORTING OF THE BUDGETARY SPHERE

abstract 1291705005 issue 129 pp. 62 – 67 31.05.2017 ru 350
International Financial Reporting Standards of public sector increase quality of financial statements of the organizations of a public sector that leads to more reasonable decisions in the sphere of distribution of public resources, increasing transparency and the accountability of public authorities. In the article the sense of application of IFRS public sector is characterized, the assessment of methods of the budgetary account and the conclusion about advantages and difficulties of introduction of International Financial Reporting Standards public sector are given
169 kb

INVESTMENT ACTIVITY IN THE RUSSIAN ECONOMY AND STRUCTURAL SHIFTS IN FORMATION OF INVESTMENT RESOURCES OF THE COUNTRY

abstract 1291705010 issue 129 pp. 116 – 129 31.05.2017 ru 636
The situation which has developed in the Russian economy concerning investment activity taking into account the operating investment policy of the state is considered in the article. Today in the country the new aspect of the international relations demanding sharper and cardinal intervention of the state in the improvement of structure of investment resources develops. The purpose of this article is disclosure of the main characteristics of formation in dynamics of structural elements of investment resources and the offer of the directions of activization of the investment policy in Russia. Indexes of the main indicators of the investment activity in the Russian Federation are considered, the structure of investments into fixed capital by financing sources is analyzed. The main structural shifts in formation of the investment resources during the post-crisis period taking into account change of investment potential of institutional sectors and financial conditions of the investment activity in Russia are investigated. It is revealed that negative change of a situation with attraction of foreign investments into the Russian economy had significant effect on dynamics of investment resources. The situation, which developed in the economy of Russia quite precisely, lets to know that it is impossible to rely only on the self-regulating market. For more effective attraction of the investment resources strengthening of a role of the state support of investments, development and improvement of investment policy, searches of the most optimum cooperation of domestic enterprises with the foreign companies are offered
155 kb

CORPORATE INTEGRATION AS A FACTOR OF INTENSIFICATION OF THE COMPANY`S INNOVATION CAPACITY

abstract 1291705012 issue 129 pp. 142 – 155 31.05.2017 ru 607
The article investigates a relation between the company`s innovation capacity and its integration strategy. The author considers main elements of innovation capacity: access to new technology, dynamic entrepreneurship, reproducible competitive advantages, supply of complementary goods. Further in the article main forms of corporate integration are being analysed: from zero integration to “mild” integration in the form of entrepreneurial networks and “strong” integration in the form of M&A. The author analyses the effect of different integration forms on the elements of a company`s innovation capacity and makes a conclusion that integration may serve a purpose of increase of innovation capacity by creating a synergistic effect which is shown in increased company`s potential and reduced transaction costs. Stronger integration means stronger synergistic effect and its effects. However, the author shows that “mild” forms of integration through entrepreneurial networks and strategic alliances may be the most prospective for further research because such forms of integration allow to affect all the element of innovation capacity without sufficient costs of implementation of integration strategy
228 kb

GOVERNMENT INFORMATION SYSTEMS AS A WAY OF INCREASING THE EFFICIENCY OF SOCIAL MANAGEMENT AND OPTIMIZATION OF WORK OF AUTHORITIES

abstract 1291705029 issue 129 pp. 326 – 335 31.05.2017 ru 388
The article proposes a solution of the problem of increasing the efficiency of social management of authorities. The unique project in the Russian Federation - creation of the government information system with the database about orphan children and their needs is considered. The information system consists of storage, data processing and implementation of function of the operator of movement of waiting list for receiving housing. Step-by-step actions for formation of municipal specialized amount of housing are defined. The innovative model of implementation of the program for provision of housing for orphan children, children without parental support, and persons from their number is developed. The independent choice of this category of citizens, the place and type of the housing is the base of this model. Implementation of this innovative concept provides openness and transparency of the government services, allows reducing expenses of municipal, regional and federal budgets. The presented model of realization of actions of the organization of social service of the population allows fully satisfying needs of the population for certain quality social services. The innovative model is effective and it allows to reduce costs of implementation of the project and to satisfy needs of this category of citizens. Importance of information modernization of work of authorities is considered on the example of the government information system
185 kb

POSSIBILITIES OF USING A BREAK-EVEN ANALYSIS TO ADOPT MANAGEMENT DECISIONS WITH MULTIPRODUCT PRODUCTION

abstract 1291705031 issue 129 pp. 349 – 356 31.05.2017 ru 464
The article describes the methodology for analyzing the break-even of multiproduct production; it emphasizes the value of analysis of break-even and targeted profit planning because this approach allows you to assess the profitability of certain types of products, establish the "safety margin" of the enterprise and plan the sales of products that provide the desired value of profit
176 kb

MATHEMATICAL MODELING IN THE SYSTEM OF STRATEGIC PLANNING OF ECONOMIC SUBJECTS IN THE TOURISM SPHERE

abstract 1291705035 issue 129 pp. 392 – 407 31.05.2017 ru 412
The sphere of internal tourism is one of the state priorities of the Russian Federation. The development of tourism in the Crimea will ensure the integration of the region into the Russian economy. The main instrument of using the competitive advantages of the tourist destination is Crimea - public-private partnership (PPP). The state has formed a legislative base for the use of PPP. The main role in the dynamic development of tourism business belongs to business entities. For the hospitality industry, the challenge is to build an effective management system in which strategic planning plays an important role. The analysis of the strategic planning processes at the level of economic entities in the hospitality industry revealed a number of problems, one of which is the failure to use progressive methods of strategic planning, including mathematical modeling. The purpose of the study is to determine the directions for improving the strategic planning of economic entities by developing a qualitative model of the organization's development that will allow to form an information base for making sound strategic plans. To determine the construction of a qualitative model of the development strategy of organizations in the sector under study, it is proposed to use a number of average industry indicators obtained by summarizing individual indicators: the efficiency of economic activity (Y); financial stability (X). The trend modeling (Y) indicates positive moderate dynamics, while the generalized indicator Y reaches 55.7826 in 2021. Similar results were obtained in modeling the generalized index of financial stability. Both analyzed indicators X and Y change the direction of their dynamics to the opposite - upward, starting from 2016, which indicates a favorable industry-wide situation. The results of the analysis will make it possible to increase the validity of managerial decisions when formulating strategic alternatives and choosing the optimal development strategy
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