Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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234 kb

USE OF FOREIGN EXPERIENCE OF DISTRIBUTION OF DUAL-USE SPACE TECHNOLOGIES FOR ECONOMY OF THE BUDGETARY EXPENSES

abstract 1301706058 issue 130 pp. 819 – 832 30.06.2017 ru 727
The practice of separate financing of projects of civil and defensive nature, which has been developed in Russia, requires, in the conditions of an aggravation of an international situation, increase in costs for carrying out researches and developments what to go a heavy burden on the federal budget. The analysis of international experience shows that industrially developed countries successfully solved this problem by means of distribution of dual-use technologies. The special effect is reached in space activities where dual-use technologies are widely used in the organization of communication, broadcasting and monitoring of the land surface. In the article, policy of usage of military technologies in civil sector of economy of the USA, Germany and China is analyzed. The policy of distribution of dual-use technologies leads to decrease in load of the budget and promotes attraction of a private equity in researches and developments. The main directions are conversion, sale of information from military companions to the commercial organizations and acquisition by military of information from commercial companions here. Backwardness of the market relations, impracticality of controlling mechanisms, developments and carrying out scientific and technical policy and other problems can become the main obstacle in a way to distribution of dual-use technologies in Russia. However, instability of the revenues of the Russian budget caused by volatility of the prices of energy resources and other external factors puts the most important priority of national economic policy development and distribution of double technologies
129 kb

THE DEFINITION OF THE COMPETITIVE STRATEGY OF THE ENTERPRISE

abstract 1301706060 issue 130 pp. 846 – 855 30.06.2017 ru 261
In the modern conditions of development and improvement of technical and technological factors of the development of production, it is necessary to approach to issues of planning and further development of the enterprise more carefully, taking into account the volume of production and number of sales. Process of production depends not only on internal factors. It depends also on external factors related to the external environment of a business entity. The activities of marketing services should be focused on the choice of development strategies, which allowed maximizing profits and minimizing risks associated with the accelerating changes in market conditions. The relevance of the topic is due to insufficient experience of the use of methodological approaches associated with the use of economic as the market potential. Theoretical aspects used in practice and agricultural enterprises in modern market conditions will be able to use of available resources to define their own goals. It is especially important to consider the risks associated with competitive advantage of other goods producers. One of possibilities will allow agricultural enterprises to improve their performance in selling the products used in completing the models. The main feature is the consideration of factors under uncertainty associated with a competitive advantage. Thus, modeling of production volumes and range of products will allow the company adapt quickly to external conditions and increase the volume of realization of the product
889 kb

DIVERSIFICATION OF ACTIVITIES AS A METHOD OF DISTRIBUTING THE RISK OF DAIRY PRODUCERS IN THE KRASNODAR REGION

abstract 1301706064 issue 130 pp. 894 – 910 30.06.2017 ru 291
The main indicators of the state of the dairy industry of the Krasnodar region are given. The results of the marketing research of consumers of the dairy products market of the Krasnodar region are considered. The article reveals reasons for dairy products appeal, reasons for rejection of dairy products, distribution channel structure, consumer preferences for types of dairy products, the frequency of purchase, the level of consumer satisfaction by dairy products range, consumer preferences for manufacturers of dairy products, consumer opinion about the price and quality of dairy products, characteristics of consumers portrait by sex, age, education, occupation, place of residence. The necessity of diversification of activities of agricultural producers, which is a process of allocating funds to be invested between different objects of investment that are not directly linked is substantiated. The possibility of processing of milk by agricultural producers of the Krasnodar region to meet the basic needs of the population and guests of the Krasnodar region and the further formation and development of the market of dairy products in the region is pointed out. The investment project for construction of a dairy plant is presented and the prospect of its implementation and compliance with consumer preferences is considered. Negative trends in the dairy market are noted. The prospects of development of the dairy products market of the Krasnodar region are indicated
145 kb

OFFICIAL WEBSITE AS A TOOL OF COMPANY PROMOTION

abstract 1301706069 issue 130 pp. 946 – 957 30.06.2017 ru 486
In a highly competitive environment, companies strive to apply new information technologies in their communication activities using the Internet. One of these technologies is the official website of the company, and nowadays the landing pages are gaining popularity and importance. The authors describe a number of principles, which are used by modern developers of multi-page and one-page sites. In addition, the article classifies the directions of the official website of the company. The authors have proved the advantages of landing pages against conventional web resources
222 kb

PROVIDING WITH INFORMATION, KNOWLEDGE AND COMPETENT PERSONNEL - THE MAIN FACTORS OF SUCCESS OF A MODERN ORGANIZATION

abstract 1301706072 issue 130 pp. 982 – 992 30.06.2017 ru 257
The main factors of success of the modern organization, which are defined in this article - information, knowledge, competent personnel. The signs of classification of information streams in the organization are selected. It is proved that information which is available in turnover of the organization is important for effective activity of the organization, realization of its purposes and tasks. Administrative process is impossible without reliable and objective information, as information is a basis of the solution of all administrative tasks. Requirements to administrative information are defined. The main interrelations of use of knowledge in the organization on the foundation of basic competences are established. Work with innovations in a personnel management system is described. The role of personnel in creation of the competitive organization is investigated. Innovative platforms are determined by an effective way of increase in activity of personnel. The innovative control system of personnel from the point of view of introduction of innovations in activity of personnel is a main purpose of such system. The innovative system promotes providing the organizations by personnel, which constantly generate the ideas for the benefit of firm, effective use of their intellectual capital, professional and social development of personnel for the benefit of workers, the organizations and societies. The effective combination of useful information, innovative knowledge and competent, innovative personnel in the organization will allow it to raise the level in the market, to increase the competitiveness and to increase the income
181 kb

USE OF AGRICULTURAL LANDS AND PROSPECTS OF THE DEVELOPMENT OF THE PLANT-GROWING BRANCH IN THE KARACHAY-CHERKESSIA REPUBLIC

abstract 1301706074 issue 130 pp. 1005 – 1018 30.06.2017 ru 360
In the article there were given the data on allocation of agricultural lands of the Karachay-Cherkessia Republic according to types of lands, landowners and land users. There were shown the changes of plant-growing production volumes in natural and value indicators for the period since 2000-2005 to 2010-2015 by the main types of production based on statistical data of Rosstat. In addition, there was given the comparative assessment with the Krasnodar region as a leading agrarian region. There was given the assessment of effective use of agricultural lands taking into account the qualitative and quantitative indicators of land resources of KCHR and Krasnodar region. There were revealed the main problems in land management of Karachay-Cherkessia, which led to ineffective use of agricultural lands. There was made the prognosis of decrease of plant-growing sector to 2025. In this regard, there was revised the issue of agricultural lands use. It will allow us to optimize the land management and become the precondition to choose the most effective trend of agricultural lands use at planning of development of agriculture of the Republic and realization of state program “Development of agriculture of Karachay-Cherkessia to 2020”. There was offered the development of livestock farming taking into account the features of the region
126 kb

THE INTERNAL PROBLEMS OF FORMATION OF THE INVESTMENT APPEAL OF OIL BRANCH OF RUSSIA

abstract 1301706076 issue 130 pp. 1033 – 1042 30.06.2017 ru 536
In the conditions of significant dependence of national economy on an oil complex, the last is influenced by a number of social and economic problems which solution would lead not only to growth of investment appeal and profit, but also to decrease in prime cost, improvement of quality of oil products. It will allow to make optimization of prices of oil and its products, and to reach significant competitive positions in the market of oil products. The priority directions are increase in oil processing capacities, depth of production, stability of a source of raw materials. However, the steps, which are carried out both by the enterprises, and the state towards their realization, are insignificant, despite essential dependence of the last on an oil segment. In the article, the internal factors interfering formation of investment appeal of oil sector are considered. The problem of inefficiency of distribution of the capital and tax incentivization is lifted, and measures for stabilization of investment potential are given
165 kb

THE ARGUMENTS OF INVESTMENT APPEAL OF THE AGRO-INDUSTRIAL COMPLEX OF THE KRASNODAR REGION AND DIRECTIONS OF ITS TRANSFORMATION

abstract 1301706077 issue 130 pp. 1043 – 1057 30.06.2017 ru 803
The agro-industrial complex - one of the most important sectors of economy of the Krasnodar region is considered. In the modern world, the ongoing investment processes define the level of competitive development of all spheres of agrarian and industrial complex. The development and prosperity of the agro-industrial complex of Krasnodar largely depends on its appeal from the point of view of potential investors. The Krasnodar region with its powerful agro-industrial complex within territories of Russia has acquired particular importance and has high investment appeal. We have found reflections in the results of this research of engaging of investment resources in development of agrarian and industrial complex of the Krasnodar region at the present stage. It is revealed that during an agrarian reform, the investment process in agrarian and industrial complex has dramatically changed. New channels of attraction of financial resources were created; also ways of use and distribution of resources have changed. Effective work of agro-industrial sector of the economy of the Krasnodar region is possible only with active state support on federal and on regional levels
127 kb

INTEGRATED REPORTING IS A MODERN REPORTING FOR BUSINESS

abstract 1301706079 issue 130 pp. 1066 – 1076 30.06.2017 ru 483
The article deals with theoretical aspects of integrated reporting, which represents a new level of corporate reporting. We have defined the conceptual framework of integrated reporting: objectives, tasks, conditions for successful implementation and showed the fundamental differences between traditional and integrated reporting. We have defined the basic principles of integrated reporting and presented the statistical data on the preparation and publication of the domestic companies of integrated reporting. It is concluded that the overall picture of the status of public reporting in Russia is rather negative. We have dfined the main directions of activities in the area of integrated reporting, which will contribute to the speedy transition to preparation of integrated reporting in order to obtain competitive advantage
572 kb

DEVELOPMENT OF A NEW CONCEPT, NOTATION OF THE PRESENTATION OF THE ORGANIZATIONAL STRUCTURE AND MODELS OF THEIR ASSESSMENT USING THE THEORY OF MASS SERVICE

abstract 1301706081 issue 130 pp. 1087 – 1121 30.06.2017 ru 393
The article formulates the concept and developed a notation for representing the organizational structure, allowing designing the organizational links with depth to the operations performed, and taking into account their branching. The main difference between the proposed concept and the notation of hierarchical levels and the composition of the organizational structure is the mandatory allocation of all posts, as well as the division of each link into two spheres: hierarchical structure and process structure (processes, functions, subfunctions, operations). Using the proposed notation, the concept of the application of queuing theory to the evaluation of links in the organizational structure was improved and expanded with application of efficiency models for single- and multichannel systems that were transformed to the average number of operations performed by the employee; average time of operations; the average number of operations that are pending and the average waiting time for operations. For their calculation, models for the intensity of the workflow and the intensity of operations were developed, based on the mathematical modeling of the annual workflow distributed on a working day, and the laboriousness of performing operations, combined into subfunctions, functions, and processes. To calculate the complexity of the operations, indicators were used for the frequency of the operations, subfunctions and functions, as well as an indicator of the duration of operations and the frequency of the execution of the chains of operations, subject to their branching
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