Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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155 kb

LEXICAL PHRASEOLOGICAL ANALYSIS OF ENGLISH BUSINESS LETTERS

abstract 1131509049 issue 113 pp. 663 – 673 30.11.2015 ru 620
The development of international cooperation has promoted the updating of problems connected with business communication effectiveness. These problems are very crucial, because their solution may predetermine the collaboration success of business partners. The integral part of this success is the efficiency of the exchange of textual information. Nowadays the main information exchange method in modern business relations is business correspondence in English; therefore, its research makes an important contribution to the solution of the pressing problem connected with the achievement of some goals in business. In the article, we analyze both general and specific linguistic features of English business letters, which differ them from texts of other fields of human activity. A special attention is paid to the question of the content and presence degree of lexicological and phraseological units in English business letters. In the end the author comes to the conclusion that business communication is considered effective if it contributes to the mutual understanding of partners with the help of the most optimal means. The analysis of practical material showed that these means could be lexicological and phraseological units. The correct choice of these units helps with the formation of those features of a business letter, which would make it effective
126 kb

PECULIARITY OF DOPPELGANGER MOTIVE IN “THE STORY OF MR SOMMER” BY P. SÜSKINDIS

abstract 1131509070 issue 113 pp. 954 – 963 30.11.2015 ru 728
In this article named “The Story of Mr. Sommer” written by P. Süskindis we have analyzed the subject of space and time categories interaction with the image of the main character. The image of Mr. Sommer is considered as a symbol of the passing of time. One more function of this image is underlined: that is a doppelganger issue. New attitude towards art images’ correlation is suggested, their interaction and binarity is underlined
159 kb

NEOLOGISMS IN CHILD'S SPEECH CAUSED BY THE DISSEMINATION OF VIDEOS

abstract 1131509079 issue 113 pp. 1084 – 1093 30.11.2015 ru 606
The article studies words and set expressions of children's speech appearance of which are directly linked to the dissemination of movies in the late 1980s in the Soviet Union. These words and set expressions are analyzed on the basis of the material collected by the author for «The Dictionary of Soviet Childhood» being prepared for printing. As a result of exposure to foreign video products, some new expressions and words entered children's speech and have become an important part of the linguistic landscape of the Soviet childhood. Many of them have been stored in conversations so far: invective vocabulary, translation loanwords, barbarisms, exotic vocabulary, proper names. Many words have developed new meanings and become part of new Russian lexical sets. These neologisms in vocabulary are reflected in children's folklore; some of them have become part of the literary language and have been fixed in modern dictionaries of the Russian language. Many of them are still used in Russian informal speech. The author gives examples of the use of these lexical units in fiction and publicist texts paying attention to their semantic, phonetic, spelling and grammatical features
160 kb

FRENCH PRESS THROUGH THE PRISM OF THE LANGUAGE MEANS OF EXPRESSION

abstract 1131509087 issue 113 pp. 1220 – 1231 30.11.2015 ru 718
The article presents an analysis of French press through the prism of its language. There is the characteristic of political newspaper communication. A dialogic interaction was elicited among the components of the political newspaper discourse. It is determined, that the formation of the amount of political information happens simultaneously with the formation of the text with the help of lexical units with ameliorative or pejorative connotation that give positive or negative evaluation to the information performed. We have confirmed, that the Mass Media language covering socio-political issues is characterized by the usage of evaluative lexical units, i.e. the words that combine both substantive and evaluation meanings. Lexical, syntactic and stylistic significance of politically oriented newspaper texts is described. We have also proved that any language phenomenon can become a mean of ideological struggle and a strong method of exposure on the audience for the communicator. The presented analysis of the language material of the political newspaper text makes prominent contribution into the studies of the language personality of the communicator (journalist) and also provides material for further generalization and systematization of the knowledge about coding and decryption of the newspaper text with political content through the prism of its language
157 kb

ABOUT 'CHORON' - YAKUT ETHNOGRAPHIC REALITY

abstract 1131509107 issue 113 pp. 1533 – 1543 30.11.2015 ru 762
In the article, we reveal the linguistic and culturological value of the best-known and popular reality of traditional culture of the yakut people called сhoron. It exposed the value of choron in spiritual consciousness of people as the ethno cultural phenomenon, it resulted the interpretation of the wellknown names of choron varieties and names of some patterns
441 kb

THE NEWEST XENO-LEXIS IN RUSSIAN STUDENT INTERNET DISCOURSE

abstract 1121508016 issue 112 pp. 229 – 243 30.10.2015 ru 873
The modern xeno-olexis function (analyzing foreign words in the modern Russian language in the XX and XXI centuries) in the speech behaviour of a language personality group of a high school student. The study was conducted on the online communication material texts. The group formed the main feature of the high school's student language identity. The basic structural and substantial components of student Internet subdiscourse: temporality, locative, event, problem, authorship. The model of the conceptual field of student Internet sub discourse was nominated the latest (new) xeno-lexis. It highlights the core concept of the field, near, far and extreme periphery. The Initial Internet research corps of sub discourse group linguistic personality of high school students on the lexical level allows the simulation of sub discourse to identify main thematic areas and to structure them on the basis of the conceptual field
307 kb

THE IMAGE OF THE THING IN THE STORY OF “INTERESTING MEN” WRITTEN BY NIKOLAI LESKOV

abstract 1121508022 issue 112 pp. 297 – 304 30.10.2015 ru 862
What is the thing under the philosophical interpretation? The thing is a subject of the material reality, which existence is relatively independent and stable. Everything has its place in space. The material world consists of the totality of things, and that is why, concerning the image of “the thing” in a literary work, we address to all the objects created by men, which enter the world of the plot. It can be a costume of a character, an interior of his house, utensils, personal items and many other things which compose the usual sphere of cultural life. In the course of the development of the society people withdraw themselves from the natural environment; their environment becomes man-made. The world of things is naturally reflected in the literature, and in the course of time its importance increases. We can explore some features of an author’s worldview through the analysis of his ideological and topical works. The study proves that the material world is fully and equally represented in the author’s stories. Therefore, the vision of the material world is a deeper property of the author's consciousness than the ideological and thematic occupancy of the works. The material world is one of the main problems of Leskov's worldview. Leskov is a realist. The filling of the material world can be either religious or social. In the spiritual stories «the thing» must be pushed to the sidelines and become a religious symbol. But Leskov breaks this system and remains temporal
362 kb

ENGLISH SPEAKING ENVIRONMENT AS THE BASIS OF LINGUISTIC MEDIATION AND INTERCULTURAL COMMUNICATION

abstract 1121508041 issue 112 pp. 570 – 579 30.10.2015 ru 2336
The article presents the experience of creating Englishspeaking environment in Kazan Federal University, analyses the relevance of the problem, describes its basic aspects and offers ways of its solving
351 kb

EVOLUTION OF THE CLASSICAL CHARACTER SYSTEM IN THE ANTIUTOPIAN NOVEL "LIVING" BY A. STAROBINETS

abstract 1121508062 issue 112 pp. 836 – 845 30.10.2015 ru 893
The transformation of the model of the characters system organization in the anti-utopian novel by A. Starobinets "Living" has been analyzed in this article. The typical anti-utopia identifies three types of personages: a tyrant, a rebel and a victim. The evolution of this classical trinity in contemporary antiutopian literature has been investigated by the example of the analysis of the image of the main characters of the novel
199 kb

FOREIGN LANGUAGE ELEMENTS IN THE ASSOCIATIVE FIELD OF THE CONCEPT BUSINESS (A CASE STUDY OF RUSSIAN LANGUAGE)

abstract 1111507021 issue 111 pp. 376 – 390 30.09.2015 ru 786
The article is written in line with contemporary cognitive studies of language and devoted to identifying meaning content of the concept of “business” and its associative field, verbalized in modern speech of Russian students and definition of the role of foreign language elements in creating this field in Russian language. A linguistic associative experiment (both free and chain) is used as the main method of investigation. As a result of experiment interpretation a structure of the associative field of the concept of business is determined. The field consists of 8 semantic microfields: 1) processes that are typical for business; 2) business entities; 3) business attributes / institutions; 4) positive events and business results; 5) negative events and consequences; 6) personal characteristics of businessmen; 7) money; 8) economic / political terms, related to business. Specific weight of foreign language element in associative field of the concept of “business” is determined generally and in each semantic microfield. An analysis of the ratio of original and foreign language elements of the associative field has found that such microfields as «business attributes» and «business entities» are mostly represented by foreign words (loanwords and their derivatives). Foreign language elements influence verbalization of human and universal components of the semantic field of the concept of «business» such as personality traits and emotions. The conclusion correlates with the basic tendency to borrowing words from English into Russian language. To sum up, 40% of vocabulary of the associative field of the concept of “business” is foreign words
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