The development of international cooperation has
promoted the updating of problems connected with
business communication effectiveness. These
problems are very crucial, because their solution may
predetermine the collaboration success of business
partners. The integral part of this success is the
efficiency of the exchange of textual information.
Nowadays the main information exchange method in
modern business relations is business correspondence
in English; therefore, its research makes an important
contribution to the solution of the pressing problem
connected with the achievement of some goals in
business. In the article, we analyze both general and
specific linguistic features of English business letters,
which differ them from texts of other fields of human
activity. A special attention is paid to the question of
the content and presence degree of lexicological and
phraseological units in English business letters. In the
end the author comes to the conclusion that business
communication is considered effective if it contributes
to the mutual understanding of partners with the help
of the most optimal means. The analysis of practical
material showed that these means could be
lexicological and phraseological units. The correct
choice of these units helps with the formation of those
features of a business letter, which would make it
effective
In this article named “The Story of Mr. Sommer”
written by P. Süskindis we have analyzed the subject
of space and time categories interaction with the image
of the main character. The image of Mr. Sommer is
considered as a symbol of the passing of time. One
more function of this image is underlined: that is a
doppelganger issue. New attitude towards art images’
correlation is suggested, their interaction and binarity
is underlined
The article studies words and set expressions of children's
speech appearance of which are directly linked
to the dissemination of movies in the late 1980s in the
Soviet Union. These words and set expressions are
analyzed on the basis of the material collected by the
author for «The Dictionary of Soviet Childhood» being
prepared for printing. As a result of exposure to foreign
video products, some new expressions and words
entered children's speech and have become an important
part of the linguistic landscape of the Soviet
childhood. Many of them have been stored in conversations
so far: invective vocabulary, translation loanwords,
barbarisms, exotic vocabulary, proper names.
Many words have developed new meanings and become
part of new Russian lexical sets. These neologisms
in vocabulary are reflected in children's folklore;
some of them have become part of the literary language
and have been fixed in modern dictionaries of
the Russian language. Many of them are still used in
Russian informal speech. The author gives examples
of the use of these lexical units in fiction and publicist
texts paying attention to their semantic, phonetic,
spelling and grammatical features
The article presents an analysis of French press
through the prism of its language. There is the
characteristic of political newspaper communication.
A dialogic interaction was elicited among the
components of the political newspaper discourse. It is
determined, that the formation of the amount of
political information happens simultaneously with the
formation of the text with the help of lexical units with
ameliorative or pejorative connotation that give
positive or negative evaluation to the information
performed. We have confirmed, that the Mass Media
language covering socio-political issues is
characterized by the usage of evaluative lexical units,
i.e. the words that combine both substantive and
evaluation meanings. Lexical, syntactic and stylistic
significance of politically oriented newspaper texts is
described. We have also proved that any language
phenomenon can become a mean of ideological
struggle and a strong method of exposure on the
audience for the communicator. The presented analysis
of the language material of the political newspaper text
makes prominent contribution into the studies of the
language personality of the communicator (journalist)
and also provides material for further generalization
and systematization of the knowledge about coding
and decryption of the newspaper text with political
content through the prism of its language
In the article, we reveal the linguistic and
culturological value of the best-known and popular
reality of traditional culture of the yakut people called
сhoron. It exposed the value of choron in spiritual
consciousness of people as the ethno cultural
phenomenon, it resulted the interpretation of the wellknown
names of choron varieties and names of some
patterns
The modern xeno-olexis function (analyzing foreign
words in the modern Russian language in the XX and
XXI centuries) in the speech behaviour of a language
personality group of a high school student. The study
was conducted on the online communication material
texts. The group formed the main feature of the high
school's student language identity. The basic
structural and substantial components of student
Internet subdiscourse: temporality, locative, event,
problem, authorship. The model of the conceptual
field of student Internet sub discourse was nominated
the latest (new) xeno-lexis. It highlights the core
concept of the field, near, far and extreme periphery.
The Initial Internet research corps of sub discourse
group linguistic personality of high school students
on the lexical level allows the simulation of sub
discourse to identify main thematic areas and to
structure them on the basis of the conceptual field
What is the thing under the philosophical
interpretation? The thing is a subject of the material
reality, which existence is relatively independent and
stable. Everything has its place in space. The material
world consists of the totality of things, and that is why,
concerning the image of “the thing” in a literary work,
we address to all the objects created by men, which
enter the world of the plot. It can be a costume of a
character, an interior of his house, utensils, personal
items and many other things which compose the usual
sphere of cultural life. In the course of the
development of the society people withdraw
themselves from the natural environment; their
environment becomes man-made. The world of things
is naturally reflected in the literature, and in the course
of time its importance increases. We can explore some
features of an author’s worldview through the analysis
of his ideological and topical works. The study proves
that the material world is fully and equally represented
in the author’s stories. Therefore, the vision of the
material world is a deeper property of the author's
consciousness than the ideological and thematic
occupancy of the works. The material world is one of
the main problems of Leskov's worldview. Leskov is a
realist. The filling of the material world can be either
religious or social. In the spiritual stories «the thing»
must be pushed to the sidelines and become a religious
symbol. But Leskov breaks this system and remains
temporal
The article presents the experience of creating Englishspeaking
environment in Kazan Federal University,
analyses the relevance of the problem, describes its
basic aspects and offers ways of its solving
The transformation of the model of the characters
system organization in the anti-utopian novel by A.
Starobinets "Living" has been analyzed in this article.
The typical anti-utopia identifies three types of
personages: a tyrant, a rebel and a victim. The
evolution of this classical trinity in contemporary antiutopian
literature has been investigated by the example
of the analysis of the image of the main characters of
the novel
The article is written in line with contemporary
cognitive studies of language and devoted to
identifying meaning content of the concept of
“business” and its associative field, verbalized in
modern speech of Russian students and definition of
the role of foreign language elements in creating this
field in Russian language. A linguistic associative
experiment (both free and chain) is used as the main
method of investigation. As a result of experiment
interpretation a structure of the associative field of the
concept of business is determined. The field consists
of 8 semantic microfields: 1) processes that are typical
for business; 2) business entities; 3) business attributes
/ institutions; 4) positive events and business results;
5) negative events and consequences; 6) personal
characteristics of businessmen; 7) money; 8) economic
/ political terms, related to business. Specific weight of
foreign language element in associative field of the
concept of “business” is determined generally and in
each semantic microfield. An analysis of the ratio of
original and foreign language elements of the
associative field has found that such microfields as
«business attributes» and «business entities» are
mostly represented by foreign words (loanwords and
their derivatives). Foreign language elements influence
verbalization of human and universal components of
the semantic field of the concept of «business» such as
personality traits and emotions. The conclusion
correlates with the basic tendency to borrowing words
from English into Russian language. To sum up, 40%
of vocabulary of the associative field of the concept of
“business” is foreign words