The article defines the feature of marketing activity focused on the future, in which the two sides are interested: producers and consumers. Five concepts of a resolution of conflict of interests of the company and clients are established. The essence and the content of marketing in corporation are considered, the plan of organization of the trade - marketing events in corporation is offered. On the basis of market research it is recommended to conduct local events with mechanisms aimed at final customer in the point of sale, on increasing the presence of the products of key customers in the point of sale in various formats: additional space sales, bandling or a gift for a purchase, discount or flyer
In the article, the analytical way of working out of mathematical model of process of heating of air for grain drying is shown. It is considered, that the temperature of a wall influences on dynamics of process of heating. Dynamic characteristics of the top internal device are considered. With use of package Mathcad schedules of transitive functions on operating and revolting influence are received. Results of modeling are presented
Based on this analysis, it was found that it was necessary to develop an electro-activator with adjustable parameters. Analysis of the literature showed that there are no analytical expressions relating the degree of activation solutions, conductivity, temperature and geometric parameters of an electro-activator. The article presents a block diagram of the system "Electro-activator - working solution - weeds", a mathematical model of the subsystem "Electro-activator" allows to describe the parameters of the solution at the outlet of the electro-activator and its mode of operation. An expression is derived which allows to determine the critical mode of installation and adjustment range of current management. When exceeding the rated range of the control the main energy will focus on the process of aerogenesis. We have implemented the coefficient of aerogenesis, which has a significant impact on the temperature of the solution in the chamber and an electrically. This factor must be taken into account as well as the approach mode to the critical or exceeded. The calculation for the resulting mathematical model makes it possible to design an electro-activator for a company which has different water sources and apply different plant protection products. Also, in the future, the result of the research will allow developing engineering techniques for calculations
In the research, the author develops the theoretical positions revealing the economical nature and essence of the bank in the system of finance and credit relationship of the society as an assimilator of agent relations for overcoming informational asymmetry between financial service market subjects and its high social significance.
The category apparatus in the area of banking terminology is generalized, structured and added. It reveals the comprehension of competitive bank position in the financial service market within the actual transformational global financial processes
The article describes the development of management accounting methodology within the industry management houses. We have presented the decomposition and main functions of the liability and
proposed grouping cost centers by type of business processes in household organizations
Both domestic and foreign experience have noted that the introduction of diagnostic tools was one of the most important factors in increasing the economic efficiency of the use of equipment in industry. The purpose of diagnostics is detection and prevention of failures and failures, maintenance of operational parameters within the specified limits, forecasting of the state for the purpose of full use of the resource. Today, more than ever, the assessment of the current state of the electric power is particularly acute. With one regulatory method of testing electric motors, it was necessary to make a sufficiently in-depth analysis of technical documentation for testing or diagnosis of new modern tests or diagnostics. The relevance of the transition to non-destructive methods of motor testing is increased in order to increase their service life. At present, there is a need to introduce more gentle methods of testing electric bodies, since the standardized test method has a negative impact on the condition of electric motors as a whole and on the integrity of the structure. In order to ensure the necessary level of reliability of electrical equipment at enterprises, it is necessary to use modern testing methods and diagnostic systems
Due to the fact that in floodplain lands there is instability in the yield of agricultural crops because of flooding and waterlogging, protection of the territories is necessary. The area of the foothills of the Kuban River, where the reclaimed field is located, was chosen as the object of study. Since this territory is subjected to periodic flooding, and in order to preserve the fertility of this soil, a set of measures has been taken. Hydrometeorological and hydrogeological studies are used as the main method. The parameters of the dam and drainage system were determined, the locations of the regulatory structure and the location of the observation wells were substantiated. To assess the measures taken, soybean was grown on the field during the period of greatest rainfall. After sowing, soil samples were collected at three points and conducted research aimed at the influence of the drainage system. It has been established that the complex of measures influences the meliorative state of the field for the better. In the area near the main collector, the soil is most depressed after the processes of flooding and waterlogging, the seedlings of the soybean plants are sparse, and by the middle of the field the plants developed evenly and had almost identical morphometric indicators. Were obtained biometric indicators in different parts of the soil, which are confirmed by experiment
The problem of environmental safety of agricultural
products and agro-technical measures is very urgent
now. Various agrochemicals are widely used in
agricultural production: plant protection preparations,
fertilizers, stimulants and plant growth regulators, etc.
One possible solution of this problem may be a partial
replacement of mineral fertilizers by bacterial ones.
The aim of our research was to determine the effect of
different fertilizers and methods of their application on
the quantity of microorganisms in the apple root
rhizosphere soil. The research was carried out
according to conventional methods. In our experiment,
we determined the number of microorganisms in the
rhizosphere of the roots of apple trees, nitrogen,
phosphorus and potassium in the leaves; hydrolysable
nitrogen, available phosphorus and exchangeable
potassium in soil and crop yield. The highest yield was
obtained by fertigation in our research. Application
bacterial fertilizer to the soil ensured yield increase at
the level of mineral fertilizer application. Application
of fertilizers in general, in the studied application rates
provided optimum level of nitrogen, phosphorus and
potassium content in the leaves and soil. By use of
fertigation and bacterial fertilizers were high and
relatively stable numbers of microorganisms in the
rhizosphere of the apple trees. The number of
microorganisms in the rhizosphere had a positive
correlation with yield and the content of nutrients in
soil and in leaves
Multiplex DNA-marker set for PCR identification for rice blast resistance genes Pi-40 and Pi-b was developed in this study. Optimal primers combinations and PCR conditions allows to identify both abovementioned genes in the single PCR
Genetic studies of apricot are the actual direction in the genetics of fruit crops. In this regard, the improvement of the collection of SSR markers for the genotyping of this culture is an objectively significant task. In a study for the 16 SSR-markers previously developed on almonds (PdUnchar2, PdSLD1, PdGMGT1, PdTrTFGT1, PdUnchar2, PdSLD1, PdGMGT1, PdTrTFGT1) and Siberian apricot (A3-72, A1-63, H2-22, A3- 7-1, H2-5, A1-7, A3-9, H2-45), approbation and evaluation of the prospects of using for genotyping Prunus armeniaca L. were performed. Approbation, performed on 3 varieties of different origin, revealed markers and their combinations optimal for their use. During the study, all tested DNA markers were grouped into multiplex sets, including 4 markers. This allows carrying out genotyping simultaneously on 4 loci in the formulation of one reaction. One marker (PdUnchar2) from the studied sample included in the multiplex set did not show amplification. Five markers gave a monomorphic product. The remaining 11 SSR markers allowed us to obtain polymorphic, cultivar-specific SSR fingerprints for all the studied cultivar. These multiplex sets are proposed for use in studying the genetic polymorphism of the species Prunus armeniaca L.