The objectives of the study were: studying of the theoretical aspects of marketing activities and their role in the organization's production and economic activities, carrying out of analysis of its financial and economic activities, substantiating of the directions for improving the marketing activities of the organization in order to improve its efficiency and sustainability. The object of our study is the agricultural enterprise of FSUE "Pravoberezhny" in Temryuk district. The main activity of the company is the cultivation of cereals and milk production. In general, having analyzed the relative indicators of financial stability of FSUE "Pravoberezhny", we can make a conclusion about financial independence of the enterprise. We have made a proposal to process the milk produced by the farm for baby food in order to increase its sales along with the revenue and profit of the farm. The calculation of the effectiveness indicators of the proposed activity illustrates its feasibility and high efficiency. The payback period amounts to 1 year and 1 month, the net present value of the project is more than 6.6 million rubles. The article provides an optimal and real distribution of the organization's budget for advertising. The opening of the marketing department at FSUE "Pravoberezhny" could lead to the increasing of the revenue of the enterprise and the calculations prove the feasibility of the project for its creation. The modernization of the logo of FSUE "Pravoberezhny" is suggested
The relevance of this study stems from the fact that in
recent years, the development of the banking sector is
undergoing a qualitative change, and this determines
the level of competition in the market of banking
products and services. Bank innovation is an important
and challenging directions of further functioning of the
Russian banking institutions. The article examines the
nature of banking innovation, the classification of
banking products, the degree of knowledge of different
authors on this issue, the possibilities and prospects of
implementation of innovation in the banking sector,
the benefits obtained by all parties of this process
The article highlights high level of agricultural production and promising export potential of the Krasnodar region. The authors provide analysis of market segments of export growth in grain business, consider opportunities of increasing competitiveness by improving production of grain, import substitution, and focusing on export. It is noted, that the cost of imported food in value chain terms in our country had reached an enormous rate, and that government had realized the need of strengthening food security and transferring production of traditional produce, which are forming the basis of consumption of the local population, to the domestic market. The authors point out that we need temporary moderate state protectionism and protection of the domestic market with the aim of modernizing the economy, attracting investors in the important fields of production with high risks. The main problems and solutions that will help to further successful implementation of this strategy in the sectors of grain economy are also defined. The article shows that the Krasnodar region has the most effective rural industrial structure, the best climate in the country, enlarged crop rotation, cheap labor resources, extensive experience in agricultural business. The authors propose adopting a set of measures of reducing systemic risks and enhancing competition in grain business; to reduce lending rates to 3-5 % to revive the lost ground in livestock breeding, particularly in pig and cattle, the basis of which is the production of grain, and also improve the scheme of distribution of state support
The article deals with the energy security of Russia in
conditions of sanctions and the globalization of the
modern economy in the world community. It is
substantiated that energy security is the main factor
of political and socio-economic stability of each
state. Russia is not an exception. For many years it
has been the world's largest net exporter of oil and
gas, mainly due to the weakness of the economic
system; the main problems of the oil refining industry
are considered; we have also given the definition of
energy security; the energy security of Russia is
analyzed in the conditions of the crisis. An estimation
of the export of domestic goods is given, the reserves
of the regions are considered according to the level of
extraction of oil resources, the rating of the largest oil
companies is determined by the level of average daily
oil production. It is concluded that for a successful
export, the redistribution of significant oil reserves
between regions within the country will require a
relatively long period, not one or two years. It was
revealed that the level of domestic production is not
fully capable of providing consumers with the
necessary products, for which Russia implements the
policy of modernization and reconstruction of the
fuel and energy complex. Russia has been one of the
leading oil exporters for many years, the main
indicators of the oil sector have been examined, the
definition of economic security and energy security
has been defined. The energy security of Russia is
analyzed in the conditions of the crisis, as well as the
globalization of the world economy. A brief
description of the energy security policy of the
Russian Federation is given. An assessment is given
of both the world oil sector and the Russian oil
sector, based on this assessment, a conclusion has
been drawn about the deteriorating conjecture of the
oil industry. A correlation-regression analysis of the
effect of oil prices on the quotes of the Russian ruble was conducted, and on the basis of the findings it was
concluded that the Russian economy is in a
sufficiently strong dependence on oil prices. The
possible variant of reducing such dependence through
the increase in the role of SPIMEX in the
international arena and the creation of an oil
benchmark in the Russian Federation were
considered and described
The problem of TNCs expansion as an objective
factor of globalization is urgent for the Russian
economy at the present stage. The process of TNCs
expansion has gone through several stages, and has
its positive and negative consequences. The
contradictory nature of TNCs introduction and
operation on Russian consumer market affected its
boundaries, structure and volumes. A number of the
transnationalization indicators in the sectors of
Russian economy reached their ultimate values.
This involves assessing the consequences of
transnationalization in the context of country's
economic security, identifying measures of state
policy to protect the borders and economic potential
of the consumer market. The aggregate of state
measures in industrial and structural policy should
be aimed at accelerating domestic production
growth, formation of stable borders and volumes of
the consumer market, and ensuring the effectiveness
of its functioning
The performance indicators of a trading company in
physical and monetary terms is significantly affected
by the types and volumes of purchased and sold
products, and which she purchased suppliers and the
consumers sold. However, the solution to the problem
of choosing the rational range of products faces
considerable cost of computational and human
resources, and lack of baseline data, and in real
dimensions this problem has no solution. The paper
proposes such a solution is very economical in costs of
different types of resources based on the application of
information theory, cognitive and control theory
The article is devoted to the evaluation of the
influence of the interest rate policy of the central
bank (CB) on the deposit policy of commercial
banks. The author analyzes the dynamics of the
Central Bank's key interest rate, weighted average
interest rates to individuals funds obtained raised by
credit organizations. Particular attention was paid to
regression analysis to determine the dependence of
rates on deposits of individuals from the Central
Bank's key rate. The authors presented the forecasted
values of interest rates on deposits of individuals,
which clearly demonstrate the current situation of the
deposit policy of commercial banks. A number of
indicators that affect the change in interest rates on
deposits of individuals are considered. In addition,
the main positions on improving the deposit policy
are presented. The conclusion is drawn that interest
rates on deposits depend on a whole spectrum of both
external and inner banking components. Each bank
develops its own deposit policy, determining the
terms, types of deposits and their interest, terms of
conducting deposit operations, relying on the
specifics of their activities and taking into account
the factor of competition with other banks and the
inflationary processes that occur in the economy
The article examines the degree of economic
efficiency of cultural institutions based on the example
of the Magadan Municipal Autonomous Institution of
Culture "Culture Center" - one of the largest in the city
and the region. Current issues are discussed and
proposed solutions are highlighted. A five-factor
model is used to quantify the effectiveness of the
cultural institution's activities, according to the
methodology of the Ministry of Culture of the Russian
Federation. Several methods for selecting factors in the
model are proposed. Applying the model, the
coefficient of economic efficiency of the researched
cultural object for 2014 - 2016 is calculated and the
factors influencing the change of this coefficient are
noted. The forecasted estimates of the coefficients of
economic efficiency of the Magadan Municipal
Autonomous Institution of Culture "Culture Center"
for 2017-2019 are calculated taking into account the
current trend of a reduction in budgetary financing and
a simultaneous increase of income from
entrepreneurial and other income-generating activities,
as well as a decrease of an economically active
population. The article proposes measures to increase
the activity, responsibility and effectiveness of
budgetary cultural institutions, to expand their
independence in the use of various funding channels.
This, ultimately, should lead to an expansion of the
range of services provided to the population, an
improvement in quality and the level of compliance
with client requests
Subjects of Russia are not uniform on composition,
structure and security with financial resources,
respectively, on the level of economic development.
Therefore, the search of an objective indicator for
distribution and redistribution of financial resources
has resulted in the idea of use of the value of tax
potential of the region, which is used in foreign
practice since 80s. It can be widely used both in the
intrabudgetary relations, and in regional budgetary and
tax systems within the regional analysis of
management of development of the territory. This
indicator is of great importance for regional authorities
as the value of tax potential determines the value of
incomes of the regional budget and, therefore, a
possibility of implementation by regional bodies of
their functions. Based on the analysis of the value of
tax potential, its actual use, the scientific and
methodological validity of final decisions on
management of the region and, in particular, in the
sphere of tax policy is increased
In this work, prerequisites of processes of globalization
of economies which source, according to authors, is the
scientific and technological revolution of the XVIIIXIX
century of century are considered. Dissemination
of new technologies led to the international labor
division, and emergence of information technologies
promoted to increase in speed of communications,
deleting of economic borders between the countries. A
specific place in processes of globalization is held by
space technologies by means of which there was a
possibility of exchange of information between various
consumers and the companies, which are in the
different countries and continents. Based on the carriedout
analysis, it is revealed that in the conditions of
globalization pressure of group of industrially
developed countries upon the rest of the world for the
purpose of imposing of a certain model of their
existence by the rest amplifies. The tool in competition
are new technologies which help to drive the national
companies out of the local markets. A special role in the
course of globalization is played by information and
space technologies of communication and broadcasting.
Only competitive hi-tech productions focused on
perspective technological ways can resist to influence
of the international corporations. According to authors,
distribution of innovative technologies has to contribute
to the uniform development of all countries, formation
of the multipolar world, the excluding domination of
any country or the international group