Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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165 kb

SPECIALIZED STOCK EXCHANGE OF SECURITIES OF HI-TECH ISSUERS

abstract 1321708081 issue 132 pp. 1045 – 1055 31.10.2017 ru 285
The transformation of the Russian economy directed to transition to the sixth technological way shall rely on the perspective ideas, one of which is the idea reproductive neo - industrialization. It is revealed that reproductive neo - industrialization initiates three interdependent processes in the internal environment of economic systems processes: 1) restoration of own potential of development of these systems; 2) decapitalization of the institutional status that allows to realize dismantling of the mechanism of movement of these systems; 3) restoration of internal homogeneity of these systems, that is, their homogenization, support of harmony of communications of elements. The article offers an algorithm of financial and investment support reproductive neo - industrialization by means of which it is possible to solve a complex problem of attraction of investments into the economic systems of depressive type. It is defined, that the happening technological conversions directed to transition of the Russian economy to the sixth technological way bring new opportunities of movement of the dummy capital to life. According to the author, within economies of depressive type the cross-border fund of support of the innovations oriented on institutional changes and also specialized stock exchange of securities of hi-tech issuers on which site investment of financial innovations shall be carried out is popular
150 kb

COMMUNICATION ASPECTS OF DIRECT MARKETING

abstract 1301706087 issue 130 pp. 1198 – 1209 30.06.2017 ru 286
The article is devoted to one of the most effective modern means of promotion - direct marketing, which is provided with the help of high integration of marketing functions, high targeting, speed and interactivity are achieved in cooperation with target audience, and rationalization of communication costs is ensured. Direct marketing is described from three positions: as a distribution channel, which ensures the sale of the firm's product directly to the end consumer without the participation of trade intermediaries; as a means of promoting products, based on the use of databases and the combined usage of several forms of communication with the target audience; as a special kind of marketing activity (in a virtual environment). The authors refer direct marketing to synthetic marketing communication, formed on the basis of combining two key types of promotion - personal selling and advertising. The article deals with the key principles of using direct marketing and the main forms of its implementation. The article draws your attention to categories of suppliers that form direct marketing services. The types of organization of the communication process are distinguished through direct marketing, the stages of planning and implementation of the direct marketing campaign are described in details
889 kb

DIVERSIFICATION OF ACTIVITIES AS A METHOD OF DISTRIBUTING THE RISK OF DAIRY PRODUCERS IN THE KRASNODAR REGION

abstract 1301706064 issue 130 pp. 894 – 910 30.06.2017 ru 287
The main indicators of the state of the dairy industry of the Krasnodar region are given. The results of the marketing research of consumers of the dairy products market of the Krasnodar region are considered. The article reveals reasons for dairy products appeal, reasons for rejection of dairy products, distribution channel structure, consumer preferences for types of dairy products, the frequency of purchase, the level of consumer satisfaction by dairy products range, consumer preferences for manufacturers of dairy products, consumer opinion about the price and quality of dairy products, characteristics of consumers portrait by sex, age, education, occupation, place of residence. The necessity of diversification of activities of agricultural producers, which is a process of allocating funds to be invested between different objects of investment that are not directly linked is substantiated. The possibility of processing of milk by agricultural producers of the Krasnodar region to meet the basic needs of the population and guests of the Krasnodar region and the further formation and development of the market of dairy products in the region is pointed out. The investment project for construction of a dairy plant is presented and the prospect of its implementation and compliance with consumer preferences is considered. Negative trends in the dairy market are noted. The prospects of development of the dairy products market of the Krasnodar region are indicated
184 kb

TO THE 100TH ANNIVERSARY OF THE GREAT OCTOBER REVOLUTION: THIS ETERNAL LAND QUESTION ...

abstract 1321708096 issue 132 pp. 1199 – 1216 31.10.2017 ru 288
The relevance of the causes, results and consequences study of the October Revolution in Russia is shown. The problems of modern land relations are formulated. It is concluded that one of the main reasons for the October Revolution was the unresolved land issue, which remains unresolved during the modern economic reform. The centennial anniversary of the Great Russian Revolution is an occasion to comprehend the whole complexity of land relations, to see the solution of modern land problems in the historical retrospect. The goals and objectives are formulated, the prerequisites, main provisions and results of the Russian reforms of 1861, including the Stolypin reform, are considered, the historical stages in the formation of the land property institute in Russia are shown. The organizational and economic mechanism for implementing the basic land reforms is analyzed. The mechanism included the elaboration of the main redemption operation plan provisions, the resettlement policy in newly developed areas, the activities of the Peasant Land Bank, land management. The main socio-economic results of the reforms are given. It is concluded that the Russian reforms were carried out by decision "from above," they were not completely consistent, the issue of the land ownership was not finally resolved. The reasons for the Russian peasantry active participation in the Great October Revolution are formulated: the centuries-old peasants lack of rights and oppression, their personal and economic dependence on the landlord, serfdom, lack of property, heavy redemption of the 1861 reform obligations and delay of the Stolypin reform; and on the other hand - promised will and land by the Bolsheviks. The views on the revolution results belonging to well-known economists, historians, writers are given. To create a great Russia, the expediency of country's socio-economic development in the only evolutionary way is justified, based on a clearly developed strategy
197 kb

THE PERFORMANCE AND NEW FEATURES OF THE STATE PROGRAM FOR STIMULATION OF AIC DEVELOPMENT

abstract 1301706045 issue 130 pp. 651 – 669 30.06.2017 ru 291
Practice shows that the state support in our AIC comes to the wrong addressees. Helping big agricultural businesses at the expense of other participants, which often are inherently more efficient and competitive, still makes the position of the existing system of state support very problematic. More correctly in this situation would be to increase help for small- and medium-sized businesses, which are often created from scratch without any support, and, therefore, are more motivated to efficiency and growth. For example, small farms are producing up to 40% of the total agricultural production, but receive only about 10% of the state support allocated to agriculture. This imbalance distorts the competitive environment and hides great injustice of the entire agricultural policy. This is the main reason for incomplete implementation of the reserves in the segment of small businesses. This has a great negative impact on the key units of crediting and selling of small agribusiness forms (SAF). The authors propose restructuring the general support of regional agriculture by blocks of crop production and small agricultural economy in benefit of the SAF due to the possibilities of state support of crop production in the ratio of 2:1, that is to leave the crop to 66.7%, and for the SAF to 33.3%. Under this scheme, small forms over the next 5 years will receive 14.2 billion rubles instead of the planned 6.4 billion. This decision will contribute to the emerging of a healthy competitive environment in the domestic agricultural market and increase the faith of the owners of small businesses in possibilities of their growth and weakening of the principles of cooperation
128 kb

ACTIVITIES FOR FORMATION OF THE DEVELOPMENT STRATEGY OF A BANK IN THE SPHERE OF INDIVIDUAL CAR LOANS

abstract 1321708077 issue 132 pp. 1003 – 1012 31.10.2017 ru 295
The article discusses the prospects of development of crediting in the Russian federation; the author analyzes the important reasons for the increased costs of cars, as inflation and refinancing rate in Russia and the United States. This article also studied the dynamics of sales of cars on credit in recent years, the terms of the car loan program called “Buy back”. In addition, the calculation of economic efficiency in the changing conditions of early repayment of a classic car loan, implementation of Buy back program, and the efficiency of implementation of project proposals
164 kb

SPECIFICS OF AGRICULTURAL PRODUCTION MANAGEMENT SYSTEM

abstract 1331709074 issue 133 pp. 998 – 1012 30.11.2017 ru 295
The article deals with the organization of the management of development of agro-economic systems at various levels, assesses the existing approaches to the localization of the management object in relation to agroeconomic systems, points out that agriculture is most often designated as managed subsystems as a part of the national economy, agro-voluntary complexes as territorial-sectoral formations of different levels, cluster type structures, integrated agro-industrial structures and allied other types of agricultural producers, farms of different categories, agricultural production and agrarian potential of rural areas conclude that radical economic reforms have led to the destruction of the agro-industrial complex as a single entity of public administration and transformation of a multilevel system of management of agricultural production and caused the loss of controllability of the agrarian sector, it is pointed out that the restoration of manageability by agricultural production can be it is ensured by consolidating the efforts of all economic agents of agrarian relations: the state (federal, regional and municipal authorities), branch unions and associations, corporate integrated units, consumer cooperatives and economic entities of all categories (agricultural organizations, peasant (farm) households, farms population), describes a set of principles governing the process of forming the management system of agricultural production, the results are given systematization of management tasks, the essence of the management mechanism is revealed, it is proved that, due to the generality of management functions and a certain uniformity of managerial activity, the similarity of information flows ensuring the rational interrelation of subjects and management objects in the process of realizing these functions is observed, and a certain level of typicality of information flows creates objective prerequisites for the formation of a typical system of information support for the management of economic entities of specific types
227 kb

SOME ASPECTS OF THE ORGANIZATION OF ACCOUNTING SALES IN THE WHOLESALE TRADE OF SEED CROPS

abstract 1301706036 issue 130 pp. 480 – 495 30.06.2017 ru 297
This article reviews the activities of the company TD "YUGDOM". The authors consider the organization performance; produce an analysis of accounting organization of revenue from ordinary activities or other income, studying the nature of the organization, the types of income and the conditions for their receipt. They also study the formation of the organization of financial activity result from ordinary activities determined by cost of goods, products, works and services, which is formed on the basis of expenses from ordinary activities recognized in the reporting year, as in previous reporting periods, and passing expenses related to income in future periods, as adjusted, depending on the characteristics of production, works and services and selling them, as well as the sale (re-sale) of goods. We study expenses of the organization, depending on their nature, of the conditions and directions of the organization activities, subdivided into expenses on ordinary activities and other expenses and income size and (or) in accounts receivable, defined based on the price specified in the contract between the organization and the buyer (customer) or by the user organization's assets
234 kb

TOOLS FOR OPTIMIZING PRODUCTION MANAGEMENT TAKING INTO ACCOUNT PRICING MODELS

abstract 1311707079 issue 131 pp. 955 – 975 29.09.2017 ru 297
The state of any economic system depends on the values of its parameters, both in the current period and at previous times. Therefore, in the process of optimization of production management, it is necessary to take into account this feature of the development of the systems under consideration. The most important task of economic research is the establishment of an equilibrium price. The most suitable hysteresis converters for solving this problem, the formal description of which is based on their operator interpretation. However, at present, when analyzing the functions of supply and demand, a cobweb-like model and its analogues are used, as a rule. This article discusses the unresolved problem of optimizing production under conditions of hysteresis pricing and competition. Taking into account that their mathematical modeling is the main method of analyzing economic systems with hysteresis properties, different pricing models (discrete and continuous) are considered in the article, as well as economic and mathematical tools for optimizing production activity under hysteresis pricing conditions. The developed models can be used to increase the adequacy of the formal mathematical description of the corresponding systems, which is the basis for more accurate forecasts of their development. In the conditions of hysteresis pricing, production optimization algorithms will allow to create optimal (in terms of achieving maximum profit) price and production strategies for the development of economic systems
303 kb

SECTORAL ASPECTS OF DEVELOPMENT OF IMPORT SUBSTITUTION IN THE SPHERE OF PLANT-GROWING AND WINE-MAKING INDUSTRY

abstract 1311707118 issue 131 pp. 1449 – 1461 29.09.2017 ru 297
The article examines the key aspects of import of food in Russia at the present stage. The relevance of this problem is necessary to the development directions of rationalization of import substitution, under condition of increase of competitiveness of domestic agricultural producers. The importance of this problem increases in recent years due to sanctions and embargoes, highlights the need for comprehensive studies in the formation of commodity composition of import substitution of food products and determining the key factors of its regulation. The work presents the analysis of dynamics of volume of imports of foodstuffs and agricultural raw materials for their production and its diversification based on import substitution. We discuss main commodity groups of food and, in particular, crop production and viticulture. In addition, we examined the major groups of goods from the point of view of the potential and opportunities for import substitution and selected those items, which, for various reasons, cannot be carried out in the Russian conditions due to climatic and other factors. As a result of the study, the authors concluded that the introduction of anti-Russian sanctions and the retaliatory embargo on imports of foreign agricultural commodities in general had a positive impact on the development of the domestic agricultural business, which is confirmed by the indices of growth of agricultural production in recent years. In addition, if there is further adequate funding of this sector, it is possible to speak about prospects of strengthening of food independence of Russia
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