Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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801 kb

DATA MINING OF USERS' SOCIAL NETWORK PROFILE FOR DETERMINATION OF TYPOLOGY OF THE CONSUMER. Part I

abstract 1071503107 issue 107 pp. 1638 – 1660 31.03.2015 ru 1408
The article considers a new approach to the definition of the type and psycho type of consumer - social network user, using psychographics methods, data mining and statistical techniques and analytical tools. In the study, we executed testing of respondents in order to identify the properties of their socio-economic preferences. Experimental and research work aimed at solving the problem described in the article, was divided into several complementary to each other and interconnected parts. The article presents the first part of the work, which includes the decision of 3 objectives, namely to obtain quantitative, statistical data on the properties of consumer preferences of users of the social network "VKontakte"; identifying groups of consumers with different severity of socio-psychological properties of preferences; definition of psycho type of user with a set of inherent characteristics and behavior patterns. To achieve the objectives we developed comprehensive software, called "MindScore", with main components at this stage - 1) the module for user authorization through the app of social network "VKontakte" and for extraction data of its social profile, 2) the module for processing and analysis data. In the study we have given rise to the creation of unique algorithms for personality mining using dataset of user profile social network
473 kb

FACTORS AFFECTING THE EFFICIENCY OF BUSINESS WITH INNOVATIVE TOOLS OF INTERCOMPANY AND STRATEGIC PLANNING AT INDUSTRIAL COMPANIES

abstract 1071503115 issue 107 pp. 1770 – 1779 31.03.2015 ru 855
Innovative tools of intercompany and strategic planning are designed to form interconnected tasks structural units of industrial enterprises and complexes in the sought after amount based on the cost of production of interdependent. Intercompany planning has no tools based on chain planning with cyclic calculations. Allocation of factors affecting business performance is a mandatory procedure in the development of innovative tools and intercompany strategic planning in industrial plants and complexes. Factors determining the efficiency of intercompany and strategic planning at industrial enterprises and complexes require detailed classification. The article examines the factors that determine the effectiveness of intercompany and strategic planning. The classification of factors, that are offered, which can form a conceptual framework of business development strategy for a long period of time, based on the use of interrelated production plans for the following criteria: conceptual, stabilization and functional. The developed classification of factors, which determines the efficiency of intercompany and strategic planning, allows us to: generate the concept of strategic business development; establish the optimum parameters of the structure and volume of internal and external supply, to determine the required size of lending and investment; achieve stabilization of interests of the economy and the level of investment attractiveness of the business, etc. Based on it, becomes possible to develop a methodology and logical approach to the formation of innovative tools intercompany and strategic planning at industrial enterprises (complexes)
345 kb

ANALYSIS OF EXTERNAL INNOVATION ENVIRONMENT OF THE AGRO-INDUSTRIAL COMPLEX OF RUSSIA

abstract 1081504002 issue 108 pp. 30 – 44 30.04.2015 ru 1011
The article discusses the main problems of formation and development of innovative macro-environment of Russian agribusiness taking into consideration state regulation of the economy, in particular the relevant rules and regulations and federal program-oriented documents. It is also presented the experience of legislation in Europe, the USA, as well as international organizations. The point is that the degree of elaboration of the legal and program-oriented database has a direct impact on the process of formation of innovative macro-environment in Russian agriculture. The purpose of the article is to identify the main problems of little dynamic potential of innovative activity in the agricultural sector of the Russian Federation. In order to do it, it was conducted terminological and retrospective analysis of innovative macro-environment of Russian agriculture using general scientific and specific methods for the study of economic processes. Its development priorities in accordance with the policy documents are investigated and analyzed. Omissions of legislative initiatives in the innovation field of agriculture are identified. Organization of an appropriate basis for the development of organic farming is proposed and grounded as one of the variants of improvement of rules and regulations and program-oriented security of Russia
163 kb

THEORETICAL ASPECTS OF RUSSIAN CONSUMER MARKET OPERATION SUBJECT TO THE GLOBALIZATION

abstract 1081504006 issue 108 pp. 82 – 93 30.04.2015 ru 1074
This article describes the basic theoretical aspects of Russian consumer market and its operation problems subject to the globalization. Also, we have examined current trend of domestic consumer market expansion and made its indicator analysis. It is necessary to study thoroughly the theoretical aspects of economic reproduction cycle in order to implementation of a growth policy. In consequence, that is an influence on a real consumer market. Currently, the reproduction of labor-power situations is complexity and inconsistency. Obviously purchasing power raises the living standard of the population. Russia has large potential to satisfy social security. Modernization of domestic production can improve Russian economic stability and balance consumer market. Comprehensive approach is important because of large majority of countries all over the world has free market economy and world economic system is shaky. Quality of imported consumer goods is acute problem that should be solved. In certain cases imported consumer goods is not compliance with standards. Effective operation mechanism of Russian consumer market is condition of macroeconomic stabilization in this country and all over the world that depend on global common economic proportions
147 kb

AREAS OF RUSSIAN CONSUMER MARKET TRANSNATIONALIZATION UNDER GLOBALIZATION

abstract 1081504007 issue 108 pp. 94 – 106 30.04.2015 ru 1094
In the article, transnationalization is considered as an objective factor of development in the context of globalization and the main areas of transnational corporations’ penetration in the Russian consumer market are identified. The Russian market is significantly attractive for commodity and food transnational corporations. The main objective of the majority of TNCs is the introduction and expansion to the markets in order to trade goods, produced in the third countries. Investment is primarily made in the sphere of circulation. Transnational corporations are gradually capturing not only foreign, but domestic wholesale and retail trade. Consumer market globalization is confirmed by the world trade growth, the volume of foreign capital investment, and the international labor intensification. At present, considering the domestic consumer market attractiveness, in the majority of the Russian food market sub-sectors, the large share of investments belongs to the foreign corporations. A significant part of the Russian food industry is concentrated in the hands of transnational corporations, which can control the retail food prices and purchasing prices for agricultural commodities. Despite the contradictory effects of transnational activity, TNCs determine the dynamics and structure of the consumer market promote goods and services conforming to the international standards, stimulate the competitiveness of domestic manufacturers
217 kb

THE CONCEPT OF DECISION-MAKING SUPPORT IN BUSINESS VALUATION IN MERGERS AND ACQUISITIONS

abstract 1081504012 issue 108 pp. 161 – 178 30.04.2015 ru 856
The objective of this article was to develop the concept of decision-making support in business assessment in mergers and acquisitions. The concept is developed with regard to system and process approaches, international and federal estimation standards, including projects of standards under development. The article presents the following research findings obtained personally by the author: mergers and acquisitions are classified; the validity of investment value for business assessment in mergers and acquisitions is shown; conditions of appraiser’s independence are given. The summary of findings allowed elaborating provisions of the concept of decision-making support in business assessment in mergers and acquisitions. The scientific novelty of the concept in question is provided with the use of investment value as a basic value of the target company and consideration for each party based on the model of their preferences. The practical relevance of this work is that the concept in question extends the methodological modeling basis for preferences of parties to a transaction, for the decision-making support in business assessment in mergers and acquisitions and study of effectiveness of algorithms proposed using business simulation games
147 kb

ECONOMIC SECURITY OF A COMPANY: NATURE AND FACTORS

abstract 1081504016 issue 108 pp. 220 – 231 30.04.2015 ru 2066
This article is dedicated to the modern problems of economic security of organizations. The subject of research is economic security of a company that is actually a question of the economic science and practice in the changing realities of the activities. The author researches questions of determination of economic security of enterprises by modern Russian scientists which are reduced to three different treatments of the nature of this economic category. The first approach defines economic security based on the availability of threats. The second approach is expressed through the provision of economic security as a condition. The third approach is a symbiosis of the first two. Factors classifications are provided coming from different factorial signs which can be based on the analysis of their display area, effects and as resources of the enterprise. Classification on the basis of the resource approach seems original that allows identifying areas of risk exposure and elements of the economic security of the enterprise. The authors have noted that resources can be personnel, technology, organizational structure, innovation, management, property company; finance companies, etc. All the factors can be divided into qualitative and quantitative which influence to economic security enterprises alike. The potential of resource approach is not disclosed and this is actually a problem of modern economic science
283 kb

ESTIMATION OF INFLATION ON THE BASIS OF INDEPENDENT INFORMATION

abstract 1081504019 issue 108 pp. 259 – 287 30.04.2015 ru 1016
This article is devoted to the investigations of our research team built for independent collection and examination the information about prices, ie to study the real inflation. The approach to measuring the rise in prices is based on selecting and fixing tool of economists and managers - the consumer basket which does not change during the time. On the basis of physiological consumption norms of the Institute of Nutrition (Russian Academy of medical Sciences) we made up the minimum consumer basket, ie we set annual consumption on food staples required to maintain normal functioning of the human body. In 1993-2015 we carried out an independent price collection. We obtained values of the consumer basket and inflation indices. We give the comparison with the data of official statistics. Our work is aimed at the elimination of Rosstat's monopoly in calculating the index of inflation, the minimum subsistence level and the real disposable income of the population. Using the same consumer basket makes it possible to compare the results of calculations for different time periods. That is why our works compare favorably to the approach of the official statistics. We have given a more detailed analysis of inflation in the XXI century. We have also briefly reviewed the use of inflation indices in the analysis of problems of households, organizations and production firms, as well as the country as a whole
137 kb

THE OPTIMUM TAXATION AS THE REFERENCE POINT OF THE TAX POLICY

abstract 1081504024 issue 108 pp. 368 – 378 30.04.2015 ru 990
The article examines the issues, principles and specifics of optimal taxation. We have also proposed the directions and practical recommendations about optimization of the taxation in the formation of tax policy
236 kb

ANALYSIS OF PRICE SERIES USING HOLT’S INDICATOR OF STOCK MARKET

abstract 1081504026 issue 108 pp. 401 – 408 30.04.2015 ru 1250
The article is devoted to the development of an indicator to detect changes in the dynamics of stock price series that could lead to loss of optimality of the trading models parameters. Feature of the new tools of technical analysis is sensitive not only to the trend component securities prices, but also to the volatility of financial assets. In this work proposes the use of this indicator as part of risk management at the stock market, formulates practical advice on how to use and configure in conjunction with trading models.
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