PR-journalism today has become an integral part of
modern life. We are faced with it not only in the
media. It enters into all spheres of human activity, and
has a serious impact on the public consciousness.
Indeed, today this genre in print media is multifaceted,
ubiquitous and diverse. In Russia he became not only a
part of the economy, but also a part of the mass
culture. Interest is due to the fact that the text is one of
the most complex in semiotic terms of information and
impact models. Thus, we can say that the absolute
involvement of each of us in its sphere of influence
can determine the place that genre occupies today,
including the field of humanitarian studies
The author examines the epistolary novel by Y. Aleshkovsky and qualifies it as one typical of genre developments of the late 20th century Russian prose. A combination of genres, involvement of concepts of Russian literary classics, intertextuality, ample dialogues become the markers of postmodernist prose.
The article presents the experience of creating Englishspeaking
environment in Kazan Federal University,
analyses the relevance of the problem, describes its
basic aspects and offers ways of its solving
The article gives a review of some literature texts of the XIX and XX centuries to show the dynamics in representation of cognitive signs in the concept of autumn
Detailed analysis of the folk world view is possible with the study of individual lexical and thematic groups. Research lexicon related to dynamic locus and comparative analysis of the functional features of the locus in the texts of bylinas, recorded in Northern Russia and Siberia, reveal the territorial peculiarity of
the Russian heroic epos
This article is aimed at researching the deviances of inferening macropropositions. Theoretical description and classification of data are given
The peculiarities of representation of the concept
“Muslim World” in modern English discourse are
regarded in this article. Based on the achievements of
cognitive linguistics and cultural linguistics, it is
possible to research the concept of “Muslim World” as
a phenomenon of the English linguistic culture.
Different approaches to the definition of the term
“concept” are studied. The article describes
definitional analysis of lexical items “Muslim” and
“World” in modern English dictionaries. Based on
these results, it is concluded dictionaries present the
term “Muslim”, first of all, as a human - a follower of
a particular religion. We can say the concept “Muslim
world” is presented in the social and conceptual
knowledge as one of the manifestations of the human
world and is used in relation to the reality of cultural
and historical unity of the Islamic nation. This concept
serves as an image of reality in the system theory of
knowledge. The further studying of the Islamic world,
as definition is possible to make with the mutual
enrichment of the social reality of other peoples.
“Muslim world” in accordance with the principle of
universal connection of phenomena reveals its
potential in the modern world and it becomes possible
to establish relationship between people, nature and
society, as well as their mutual influence on each other
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of the criteria for selecting keywords during
the formation of a search query. The choice of this
type of Internet communication is due, first of all, to
the fact that the search query is a text consisting
entirely of keywords, aside from that search query is
used in everyday speech practice regularly and often.
The article suggests possible criteria for the selection
of keywords; we have developed a technique for
analyzing the search query in a communicative aspect.
The main methods studies were continuous sampling
of the material, linguistic experiment and semantic and
communicative analysis. Particular attention is paid to
the difficulties arising in the analysis of requests in
which the producer's intention is not clearly expressed.
The results of the research are important for
understanding the linguistic essence of the keyword,
the principles of the formation of search queries and
can be used in the analysis of keywords in different
types of texts. Practical significance of the research is
that taking into account the given criteria in the choice
of keywords allows reducing the communicative risks
arising in the process of the search query formation
The basic terms important for the linguistic and
cultural studies analysis such as "word picture of a
character" and “linguistic and cultural character type”
are described in the article altogether with the analysis
of the relationship between these concepts as
exemplified in the novel "The Godfather" by M. Puzo.
The cultural component of literary texts focuses on the
cross-cultural pragmatics, underlining the method of
linguistic and cultural character type modelling as it is
a personalized artistic concept with an intertextual
character. The research highlighted that the given
method draws excessive attention to common features
of the considered characters, therefore, partially ignoring
certain characteristics possessed by individual
characters. There are good reasons to add the research
of the word picture of the character as a part of the
individual author world picture to the method. The
article explains the rationale of a contaminated term
"linguistic and cultural image" as the best one explains
the individually expressed features of character,
ethnoculturaly determined
The conceptual analysis of the polysemantic verb кэл revealed the following relevant concepts: man, animals, time, elements, artifact, odor, sound, mental action, physical condition, physiological condition, psychological condition, emotional-psychological condition, abstract phenomenon. The direct nominative meaning of the verb кэл reflects the basic components of the concept structure that may be ascribed to the concept core: object, operation, result