Combinativity of speech strategies and tactics in a
public political address as markers of a general
intention within a framework of a background strategy
of self-presentation is considered. The research
methods of speech architectonic are determined.
Structural and composite elements of a presidential
speech are analyzed. Communicative strategies and
tactics as means of an effective self-presentation are
described
The article considers combinativity of speech
strategies and tactics in a public political address as
markers of a general intention within a framework of
a background strategy of self-presentation. The
research methods of speech architectonic are
determined. Structural and composite elements of a
presidential speech are analyzed. Communicative
strategies and tactics as means of an effective
self-presentation are described
Features of musical culture in Russia during the Civil
War are considered in the article. The author analyzes
various musical genres, which have arisen during this
period, and emphasizes characteristics of musical song
creativity of that time. The involvement of song
creativity into realities of surrounding life was its
striking trait. It has been directly connected with
military-political opposition of 1917 developed in Russia
after October revolution. The author analyzes
similarities and distinctions, and also genre features in
song creativity of representatives of two militarypolitical
camps – the Reds (Bolsheviks and their
supporters) and the Whites (representatives of the antiBolshevist
movement). The author reveals their
characteristics and specifics of genre lyrics. The sources
of song creativity of the Civil War period were in thickly
national consciousness; and song creativity of those
years quite often had a wide national basis. At the same
time musical song creativity of representatives of two
military-political camps was crossed among themselves
as they belonged to one culture. Military-political
opponents quite often used the same songs, the same
genre features. Cultural communication between
representatives of different social groups and political
forces in the years of Civil War was not interrupted and
it was strong, despite all shocks
The article describes the characteristic features of
British political discourse, its historical development
and the formation and characteristics of the British
sense of humor. We noted that political humor reflects
the mood and attitude of trends in politics. Political
discourse has been viewed as socially-oriented
communication, which is in the nature of persuasive
and compelling communication, dominated by the
imperative type of speech, which, in turn, creates
preconditions for the implementation of the comic. We
have defined defamatory, socially critical, and
harmonizing functions. Special attention is paid to the
role of the addressee, as the factor, which determines
the political communication's aim. We have observed
that British politicians use humor carefully so as not to
provoke their opponents and dissenters in mocking
their use of humor or turning their statements against
themselves. The article contains the analysis of
illustrative material consisting of quotations of the
British political and public figures. English humor can
be studied from the point of view of transformational
grammar, in which case the jokes are divided into
prosaic and poetic ones. Prosaic jokes are based on
social and cultural situations, human interactions.
Poetical jokes are based on grammatical forms and
their irregular usage
The article considers the problems of indirect
communication in conflict situations. The diversity of
means of communicative strategies realization in terms
of their diversity, and in terms of their
explicitness/implicitness is noted. The role of
corresponding meanings markers discernment has been
emphasized in indirect communication as part of
communication in general. It is important in the
communication process for understanding indirect
communication to study non-verbal means as a hidden
source of informative material, independent of the
semantics of speech, and that means having increased
reliability. Non-verbal means play a special role in
decoding indirect communication in the field of
diplomatic relations. Markers implementing covert
communication are such deviations from the original
behavioral, emotional, bodily and behavioral norms of
human like agitation, change of clothing style, facial
expressions, manner of smoking, and contradictions
between verbal and non-verbal actions. The ability to
decode visual and non-verbal information, as well as
features of paralinguistic aspect of communication is
the key to its effectiveness. At the same time,
paralinguistic funds may implement indirect
communication in violation of generally accepted
social norms or originality of a person's behavior. The
norm of originality can become a conduit for indirect
communication, carrying the potential for conflict, not
only at its violation or deviation from it, but when you
apply the intensity, excessiveness; when realized its
ambivalent character
The article deals with the specifics of verbal
actualization of the concept “MUSLIM WORLD” in
the modern English-speaking discourse. Based on the
achievements of cognitive linguistics and cultural
linguistics, it is possible to research the concept of
“Muslim World” as a phenomenon of the English
linguistic culture. The author notes the concept can be
submitted directly via the meaning of “MUSLIM
WORLD” or by its connotation. The means of a
nominative, descriptive and expressive realization of
the concept “MUSLIM WORLD” are described using
the material of 100 pieces of contemporary Englishlanguage
discourse, which actualize the concept
“MUSLIM WORLD”. The author concludes the
concept is treated as a multidimensional construct of
thought, reflecting the knowledge of the surrounding
reality, the process and the result of human activity,
experience and knowledge about the world, containing
the information about it. Cognitive-discursive analysis
permits to set the content and the structure of the
concept “MUSLIM WORLD” not only in the
conditional but also in the discursive spaces in
cooperation with nominative, descriptive and
expressive realization. The author makes a conclusion
the concept “MUSLIM WORLD” appears in the
American print mass media from a negative sight - this
is the result of a lack of public awareness about the
cultural heritage of the Islamic world, its customs, and
key problems
This work deals with the characteristics of suffixation
as on of the most productive ways of termformation.
Linguistic study and description of the
term-forming system in the natural science
terminology is relevant because suffixation as a
cognitive-derivational mechanism of a language is not
being studied closely enough, although it is necessary
due to a rapid development of numerous
terminological and subject areas. There is a pressing
need felt in terminology studies to define and describe
productive methods and primary ways
of producing substantive terms in the natural science
terminology, because it holds a special interest for
humanity. The processes of suffixal term derivation of
substantives in the natural science terminology are
important cognitive processes in scientific worldview
development and a national language in general. The
processes of suffixal term derivation have a specific
quality that allows reflecting the categorical affiliation
of the term in its structure. Terms derived suffixally
can be categorised into three terminological modules
for suffixal derivation that are formed based on a
common root, suffix or a derivational model. The
study of the derivational mechanisms of termformation
in the natural science terminology
(chemistry, mineralogy, geology, Pharm, etc.) based
on a noun allows to say that the suffixation is one of
the most productive ways of forming derived terms. A
suffix acts as a special cognitive-derivational code in
the derivational relations system holding and
actualizing specific information
Political newspaper communication has been
researched and it is pointed out that the
communication between communicators is carried out
at the inner mental dialogical level. Questions of text
comprehension are analyzed. It is emphasized that
behind the political newspaper text there is a language
system and without knowledge of this system
communication based on text activity is impossible
This article conveys J. Donn’s poetry from the point of
view of archetype “Height”, namely the Sun. The Sun
as an object of the material world, always attracts
people’s attention. At all times it has energy and
power, tenderness and endearment. The Sun has been
in the focus of interest both for primitive men and our
contemporaries. The Sun is depicted in literature,
works of art, folklore, architecture. In the poems by J.
Donn the Sun is personificated, the author gives Him
human beings’ features, the hero is equal to Him, he
asks the Sun questions and even tries to reign over
Him. The Sun rays can be compared with passion, high
feelings, gladness; love is associated with sunrise,
zenith and sunset. Partly this article compares barocco
and modern literature. The archetype “Height” is
connected with the Sun image in the Medieval
literature. So, it may be concluded that the Sun, its
image and archetype is the key point of J. Donn’s
creative work
PR-journalism today has become an integral part of
modern life. We are faced with it not only in the
media. It enters into all spheres of human activity, and
has a serious impact on the public consciousness.
Indeed, today this genre in print media is multifaceted,
ubiquitous and diverse. In Russia he became not only a
part of the economy, but also a part of the mass
culture. Interest is due to the fact that the text is one of
the most complex in semiotic terms of information and
impact models. Thus, we can say that the absolute
involvement of each of us in its sphere of influence
can determine the place that genre occupies today,
including the field of humanitarian studies