Scientific Journal of KubSAU

Polythematic online scientific journal
of Kuban State Agrarian University
ISSN 1990-4665
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264 kb

INNOVATIVE TECHNOLOGIES IN MARKETING MANAGEMENT OF ENTERPRISE STRUCTURES

abstract 1121508095 issue 112 pp. 1303 – 1315 30.10.2015 ru 947
In the article it is proved that prompt entry of Russia into the market caused a set of practical and theoretical problems in various spheres of public life of the country. The Russian economy endures the period of deep system transformations that allows defining it as the economy of transitional type characterized at the microlevel by transformation of economic subjects, conditions and the directions of their activity, formation of essentially new control system of enterprise structures, the system of marketing becomes one of which rod elements. The innovative approaches to segmentation of the markets and positioning of goods which are based on reconstruction of market space by means of application of a complex of the unique decisions considering features of functioning of the company, specifics of the market, and also specific social and economic conditions of conducting economic activity are investigated. The main directions of search of unoccupied market niches are revealed, the comparative characteristic of two essentially excellent strategy of activity of the company – is carried out when conducting competitive fight and at refusal of this fight as a result of formation of market zones, free from the competition. The technique of formation of market zones, free from the competition is offered. Use of technologies of innovative marketing allows to reduce the risks interfaced to development of innovations as these technologies give the chance objectively to estimate a potential demand to reveal a target market segment and to answer a question of expediency of continuation of development or their inefficiency for enterprise structures
142 kb

INNOVATIVE TECHNOLOGY FOR THE PRODUCTION OF FOOD ADDITIVES FROM PUMPKIN PROCESSING SECONDARY RESOURCES

abstract 1211607056 issue 121 pp. 929 – 940 30.09.2016 ru 736
The article presents data characterizing the composition of macro and micronutrients from secondary resources of pumpkin processing – pumpkin pomace. We have found that extracts of pumpkin are valuable raw materials for the production of food additives, as they contain proteins, dietary fiber, including pectin and protopectin, minerals, as well as such biologically active substances as vitamin C, β- carotene and P-active substances using nuclear magnetic relaxation, it is shown that pretreatment of pomace pumpkin in the microwave electromagnetic field of certain parameters before IR drying allows to transfer part of the bound moisture free moisture, that allows to intensify the subsequent process IR drying. We have developed an innovative technology of production of food supplements from pumpkin extracts, which is protected by Russian patent for the invention and having the “know-how” status. The article presents data describing the organoleptic and physical and chemical indicators of quality nutritional supplements, formulated according to the developed technological regimes
137 kb

INNOVATIVE TECHNOLOGY OF DUALSTAGE OBTAINING RAW JUICE AND ITS PURIFYING IN SUGAR INDUSTRY

abstract 1321708073 issue 132 pp. 941 – 950 31.10.2017 ru 427
The typical scheme of sugar beet processing, used at most sugar beet factories in Russia has not been fundamentally changed for several dozens of years. As a result, the performance indicators of domestic beetprocessing enterprises are below the world average. The article considers the technology of two-stage extraction and subsequent lime-carbon dioxide raw juice purification with the separation of the preliming sludge and carrying out the carbonation treatment in one step. The theoretical foundations of a two-stage extraction of sucrose from sugar beet cossettes are described and the main criteria for its implementation are given. The chemistry of calcium compounds upon activation of a suspension of saturation precipitation, returned to a progressive preliminary defecation, is shown. On that the increasing of sedimentationfiltration properties of the preliming sludge is based that allows its separation on the existing equipment in based. The theoretical premises for carrying out saturation in a homogeneous liquid-liquid environment are given and practical principles for their realization are described. The comparative evaluation of existing and improved sugar beet processing technologies is carried out. The improved technology makes it possible to reduce the amount of raw juice while improving its purity, thereby reducing the consumption of auxiliary materials, fuel and energy resources, simplifying the technological scheme while improving the quality of the purified juice, namely, its higher purity, achieved by reducing the degree of transition of high-molecular compounds in it and increasing the effect of destruction of reducing substances
131 kb

INNOVATIVE TOOLS OF BUSINESS MANAGEMENT BASED ON PRINCIPLES OF MARKETING

abstract 0791205058 issue 79 pp. 774 – 784 31.05.2012 ru 1827
With increase in mobility of an environment that is characteristic for modern economic conditions, the stable and rigid control system becomes insufficiently effective. The aspects of development of the organizational and economic mechanism of business management based on management-marketing principles are considered. Definitions of concepts of “marketing management”, “mechanism of marketing management” are given
1629 kb

INNOVATIVE-TECHNOLOGICAL PREREQUISITES OF GRAIN COMPETITIVENESS IMPROVEMENT

abstract 1321708020 issue 132 pp. 249 – 264 31.10.2017 ru 670
The systemic links that depend on mechanization, which affect the growth of the cost price of field crop production were proposed and their analysis was made. Three main blocks of the basic reasons for production costs growth (machinery and materials cost rise, agroecological potential underutilization, agrotechnologies non-observance) disclose agricultural machinery and agrotechnologies of field crops negative aspects that are being used, and also explain agro-potential underutilization causes on the example of the Krasnodar region. The irrational nomenclative list of machines in the current system was analyzed, which not only raises field crop production cost price, but also negatively affects the soil fertility due to its reconsolidation and spraying. Requirements for production processes mechanization means, taking into account their cost price reduction, were formulated. The possibilities for optimizing of the field works timing performed by the proposed agricultural machinery, their quality improving and product damage reducing, as well as work complexity with coinciding terms, streamlining and rhythmicity of processes were formulated. Taking into account the system approach, the imbalance between the agro-industrial complex and management forms was reflected in the weak interrelation of their interests with state interests, which also affects the cost price of production. The negative aspects of the machine system for the mechanization of field crop cultivation were revealed. A special effect should be expected from the proposed combination of technological operations in one pass of the machine across the field due to full-scale adaptations to machines, the ratio of the park of caterpillar and wheel tractors and the work complexity. On the basis of these studies, proposals for traumatization reducing of grain by harvesting equipment and the cost of crop losses from trauma, as well as the regularities of the area of damage to grain from grain vitality have been substantiated. The reasons of production cost price increase are connected with attracting investment issues and managing innovative activities of introducing priority means of mechanization (concessional lending, subsidies, etc.)
114 kb

INSOLVENCY AND BANKRUPTCY AS AN INDEPENDENT ECONOMIC CATEGORY

abstract 0921308029 issue 92 pp. 427 – 436 31.10.2013 ru 1327
Due to Russia’s current approach to the identity definition of bankruptcy and insolvency, many problems in the identification of reliable financial information about the organizations are revealing. Therefore, in most cases, the assignment of organizations, located in the pre-crisis state, belongs to the crisis bankrupts, rehabilitation of which mistakenly considered impossible and inexpedient
1226 kb

INSPECTION OF THE TECHNICAL CONDITIONS OF THE “ROSTOV SEA” RESERVOIR DAM TO ASSESS ITS SAFETY

abstract 0781204037 issue 78 pp. 422 – 433 30.04.2012 ru 1332
Calculation of the dam destruction risk due to filtration processes is made. Calculation algorithm of the destruction risk of a uniform ground dam is worked out. Recommendations on the improvement of the dam technical conditions are given
126 kb

INSTITUTE OF LEGAL RESPONSIBILITY OF REPRESENTATIVES OF JUDICIAL AUTHORITY IN PRE-REVOLUTIONARY RUSSIA

abstract 0851301044 issue 85 pp. 554 – 564 28.01.2013 ru 1784
The article examines some of the specific features of legal regulation of the legal liability of judges in pre-revolutionary Russia. Unfortunately, this legal Institute was not perfect. The analysis of the normative acts and the special literature indicates not a high level of quality of justice and service discipline of individual officials of the judiciary
115 kb

INSTITUTIONAL AND FINANCIAL FRAMEWORK OF THE LOCAL GOVERNMENTS IN RUSSIA (1993-1999)

abstract 0811207054 issue 81 pp. 712 – 721 30.09.2012 ru 1919
The main features of the modernization of the local government system of Russia in 1993-1999 in the light of the constitutional reform of 1993
116 kb

INSTITUTIONAL CONCEPTS AND THEORETICAL-METHODOLOGICAL BASIS OF AGRICULTURAL COOPERATION

abstract 0551001012 issue 55 pp. 149 – 158 31.01.2010 ru 3107
We consider the transaction, its types and transaction costs. It has been shown, that the lack of adequate market institutions of outsourcing hampers efficient development cooperation. Institutional theoretical, methodological and methodical approaches to the justification of the efficiency of agricultural cooperation are systematized
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