The concession is understood by the authors as one of
the main ways of creating, denoting or highlighting the
meaning of inferiority in the media text. The main
function of the concessionary relations is the
realization of the contradiction of the ineffective basis
(the concession event) and the actual effect that is
contrary to it, contrary to what is expected. The article
gives a typology of concessive constructions as
constituents of the concession field. There is the
incompatibility of two situations in such constructions,
their mutually exclusive nature is established and it is
confirmed that there is the simultaneity of the
coexistence of these situations. The paper analyzes the
representativeness of the real-concessional,
concomitantly-presumptive and intensively conceding
situations. The authors classify concessions in the
structural-semantic aspect, revealing additional values
(restrictive, comparative, connecting, conditional,
etc.). The material of the study is constructions, seized
by the method of continuous sampling in the amount
of 500 units from the certain Internet publications and
newspapers. It was applied the method of continuous
sampling and the synchronous-descriptive method,
including the methods of classification,
systematization and analysis to the analysis of linguistic material. The authors of the article come to
the conclusion that in the field of conciseness of
modern media text, the leading modification of the
significance of a concession is the actual concession
value. The semantics of the concession is represented
in the language of journalism by a multidimensional
system of means for formalizing the relations of
inverse conditioning
The article deals with the investigation of different
naming constructions of characters in the novel, which
indicates emotiveness in communicative acts. In due
course of the analysis the concept of “social fields”
has been introduced in order to reveal the means of
emotional expression. The naming of the individual
with different anthroponym forms (a name, a surname,
nickname, etc.), introducing the concept of social field
(SF), made it necessary to use such concepts as
“norm/not norm” in the analysis of function proper
names. Because of breaching the norms of naming
proper names take emotional coloration. Such
emotionality may be positive or negative. It depends
on many factors: a situation of communication, social
field the communicators belong to, their view of life,
etc. The emphasis of the norm and not norm of
naming in every social field helps us to identify the
character of emotions and disclose the relationships of
characters to the anthroponym by means of naming.
Any not norm of naming is the change of character’s
relationships to the anthroponym
The article is dedicated to the analysis of the
ethnoethics of speech behavior of Karachai-Balkar
people, which involves the study of linguistic
explication of the rules of communication. Special
attention is paid to the definition of "ethnoetnics". The
analysis of functioning in oral and verbal discourse in
different situations culturally rich linguistic units,
makes explicit the principles of communicative
behavior is presented. It is noted that the verbal and
associative level of Karachai and Balkars is the
reflection of their ethno-cultural model behaviour,
projected by key conceptual components of
linguoethnic worldview
The aim of our study is to determine the degree of
speech influence of the utterances of Russian
politicians in political debates. We analyze speech
influence from the point of view of the category of
intensity. By identifying the means expressing
intensity in the Russian language we have calculated
which and how many of them were used in Russian
political debates. By using the methods of the strategic
approach we have calculated which and how many of
the means expressing intensity were used in the
strategy of discredit and in the strategy of selfpresentation.
By using the notion of the argument, the
argumentative course and argumentative step we have
created the argumentative structure of the utterances of
Russian politicians, which may consist of one or more
levels. The more levels are in the argumentative
structure, the more intensive is the argument. So we
have calculated the levels of each argument. We also
considered the connection between the reasons. Linked
arguments are more intensive than convergent ones.
So we have calculated how many arguments with the
linked connection and how many with the convergent
connection there are in the analyzed political debates
The article deals with different approaches how to
interfere texts analysis in the program of teaching
foreigners (on the basis of the Russian language).
According to our research, for beginners it is more
reasonably to use and analyze real texts, as far as these
texts are close to life, have simple vocabulary and
grammar. For the virtual texts the situation is the
opposite. The main aim of the author is to please the
reader, that is why the author uses a lot of tropes,
metaphors, figures and very complex grammar to show
the beauty of his language. For foreign students this
may be a problem at the beginning, because they are
not good in the language and it is very hard to
understand. The analysis of the virtual texts is better to
do on the base or advanced level
The basic terms important for the linguistic and
cultural studies analysis such as "word picture of a
character" and “linguistic and cultural character type”
are described in the article altogether with the analysis
of the relationship between these concepts as
exemplified in the novel "The Godfather" by M. Puzo.
The cultural component of literary texts focuses on the
cross-cultural pragmatics, underlining the method of
linguistic and cultural character type modelling as it is
a personalized artistic concept with an intertextual
character. The research highlighted that the given
method draws excessive attention to common features
of the considered characters, therefore, partially ignoring
certain characteristics possessed by individual
characters. There are good reasons to add the research
of the word picture of the character as a part of the
individual author world picture to the method. The
article explains the rationale of a contaminated term
"linguistic and cultural image" as the best one explains
the individually expressed features of character,
ethnoculturaly determined
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of keywords from the point of view of the
degree of their semantic significance for representation
of intensions of the producer text. The study was made
on a material of texts of a search queries. The choice
of this type of Internet communication is due, first of
all, to the fact that the search query is a text consisting
entirely of keywords. The main methods studies, were
continuous sampling of the material, linguistic
experiment and semantic and communicative analysis.
The article raises the question of the hierarchy of
keywords in the structure of the search query. The
author suggests criteria for classifying keywords,
develops a technique for analyzing the search query in
a communicative aspect. The division of the search
query into more and less significant components is due
to the communicative and pragmatic intention of the
author of the text. Particular attention is paid to the
difficulties arising in the analysis of requests in which
the producer's intention is not clearly expressed. The
results of the research are important for understanding
the linguistic essence of the keyword, the principles of
the formation of search queries and can be used in the
analysis of keywords in different types of texts
Combinability of psychotherapist’s speech tactics used
in the context of a therapy session is considered.
Psychotherapeutic discourse is distinguished from
similar notions of medical discourse and therapeutic
discourse. The specificity and sequential organization
of speech tactics are determined by the character of the
interaction in the dyad “therapist – client”, which is
categorized as oral unprepared semi-official nonpublic
speech. The rationale for using tactics with
therapeutic effect is to induce the reappraisal of the
problem situation in the sphere of the addressee.
Speech tactics form a syntagmatic sequence, based on
the evaluative modus of the state of affairs: moving
from a negative appraisal to a normative appraisal
(normalization tactic); from a normative appraisal to a
positive appraisal (positivization tactics).
Psychotherapist’s speech tactics are an immediate
response to the client’s preceding speech move. The
repertoire of psychotherapist’s speech tactics includes
justification, compliment, praise, joke, exaggeration,
compensation, advice, warning, sympathy, definition,
dissociation
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of the criteria for selecting keywords during
the formation of a search query. The choice of this
type of Internet communication is due, first of all, to
the fact that the search query is a text consisting
entirely of keywords, aside from that search query is
used in everyday speech practice regularly and often.
The article suggests possible criteria for the selection
of keywords; we have developed a technique for
analyzing the search query in a communicative aspect.
The main methods studies were continuous sampling
of the material, linguistic experiment and semantic and
communicative analysis. Particular attention is paid to
the difficulties arising in the analysis of requests in
which the producer's intention is not clearly expressed.
The results of the research are important for
understanding the linguistic essence of the keyword,
the principles of the formation of search queries and
can be used in the analysis of keywords in different
types of texts. Practical significance of the research is
that taking into account the given criteria in the choice
of keywords allows reducing the communicative risks
arising in the process of the search query formation
In this article, the mythological archetype of Mountain
is depicted in the interpretation of peoples of different
epochs. The comparative analysis of archetype of
Height, namely the Mountain in the R.L. Stevenson
and R. Burns creative work is carried out. The
archetype of Mountain has power and authority; it is
changeable, bright and fully depicts the archetype of
Height. Mountain is the abode of silence, modest
witness, symbol reflects the desire of a man to reach
height and hover over the earth. The archetype of
mountain is versatile, unsteady, authors transform it,
but in all cases, it accumulates the great power of
energy, strength, it reflects fear and veneration.
Moreover, the archetype of Mountain has all the
indications of ambivalence. The examined
mythologem is analyzed in Russian tales. The folklore
creativity can reflect, probably, more widely the idea
of archetype because legends, tales, heroic epics
during time were modified and changed but the main
concept often remained authentic. The analyzed
symbol is in the title of the tale – “Cristal Mountain”.
It means that symbol in the title of the article is
archetypical