This article is dedicated to the necessity of the local
material use at English language classes in nonlinguistic
universities, which is caused by Kuban
development in the frame of the Russian Federation
and on the international level. For the proper
realization of the Kuban component, some methodical
principles are recommended which define the contents
of this material at English classes in non-linguistic
universities and facilitate its correct realization in
class. General didactic and special principles in
connection with Kuban realties are shown and they
make the process of regional material studies effective
and methodically correct, define its contents in
accordance with the program demands to English in
non-linguistic universities
The article is devoted to an originality of steady
structures in the communicative sphere of sport. The
definition of a sports discourse is given, the specific
character of users in different conditions of
communication is analyzed, e.g. specially prepared
professionals; the wide audience not always owning
sports terminology; sports fans. The use of a definition
‘the steady verbal complexes’ (SVC) is proved.
Phraseological units and non - phraseological units are
distinguished from variety of steady units. Actually
phraseological units (idioms), most often in the
transformed form, function in the speech of fans – the
so-called slang of sports fans, realizing methods of
language game. In the professional communication,
demanding special preparation, terminological units
are used among which there are the matrix structures
revealed and described in this article for the first time.
We understand the stereotypic speech structure
assuming possibility of replacement of components
as a matrix. Most often, it is a binomial structure with
the subordinative relations between components one of
which is invariable, basic, and the second varies. The
steady verbal complexes of nominative character
having an appearance of collocations are peculiar to
the sports publications focused on wide reader's
audience. Along with the most commonly used, not
one-word nominations from different types of sport,
mass media apply all-sports USK, and also units,
typical for journalism, quickly representing sports
events. In the article the possibilities of a variation of
steady structures in different types of a sports
discourse are observed
The article deals with media genres in Russian and
foreign journalism in the conditions of modern realia.
The researches of this sphere find some reasons,
caused by different approaches and criteria existing
in different language systems as in Russia, as in
abroad. The author of the article has been studying
scientists’ works to point out some definitions of
genres. In Anglo-American journalism genres have
the category of sub-genres, including news report, the
news interview, or the news headline. It is also
pointed out that with the development of new
information technologies many journalistic genres
loose its timeliness. They are sketch, satirical article,
editorial, press review, other (interview, comment,
essay) – in the contrary, increase its existence. New
genres are noted, among them are journalistic
investigation, confession, version, conversation, press
release. In spite of the variety of genres, theorists
note their irregularity and migration from one sphere
into another (lecture, debates, cross examination).
Among all, there are new genres such as Rapinfo –
news in patter and fatics which helps to contact with
reader, forge and boost links with audience
This article is devoted to the development of the social
aspects of the concept of "Friend" in Russian dating from
the 12th century. The article describes the main stages of
formation of the concept "Friend", states the social
aspects of its development, as well as their reflection in
the semantics of the Russian words. Based on the works
of authoritative linguists, we found out that the
conceptual sphere of language is undergoing changes,
depending on the social and historical factors – it may be
restricted, expanded, changed in its evaluation, the
disappearance of parts of concepts or even the whole
concepts may occur, which are naturally reflected in the
vocabulary of the language. In addition, such a
phenomenon as a change in the nominative density of the
concept can be observed, which is the loss of some of the
nominations and / or acquisition of new ones. The
considered concept "Friend" is defined in the article as a
non-parametric, non-regulatory, socio-specific concept,
which usage depends on the specifics of the society in
which it is used. The analysis of the concept "Friend"
usage based on the material of different literary,
documentary and historical sources showed that the social
sphere of functioning of the concept "Friend" from the
12th to the 20th century includes the sphere of generic
communication, non-blood everyday social contacts,
trade and other economic relations, warfare and
communication at the highest levels
It is proved, that national and cultural semantics exists
on all language levels. Functioning of phraseological
units is in the framework of fiction is described.
Classification of phraseological units with cultural
identity is represented
Idiostyle is considered as a system of informative and
formal linguistic characteristics. Approaches to the
study of idiostyle are denoted. There are discriminated
actual means of text-forming actualized in the definite
product of speech (markers) that attract a reader’s and
a researcher’s attention with their singularity. There
are described techniques and constructions of the
syntax of postmodernist discourse
This article is devoted to communicative and
pragmatical importance of the speech act of
disagreement and means of its expression.
Importance of communication increases in the modern
world because of improvement of informational
technologies and expansion of borders of
communicative space. Therefore, the research of
features of communication ceased to have applied
character and got to the area of studying of many
sciences and linguistics. Research of expression of
semantic category of disagreement is actual for
modern linguistics and is because the integrated
approach to the analysis of essence of concept of
disagreement for the purpose of its adequate
description of system and functional properties is
necessary. The dialogical unities containing reciprocal
remarks of disagreement are the object of the research.
The object of the research is the features of
disagreement, which are shown at the lexical and
grammatical levels of any language and in some
spheres of communication. The purpose of this work
is to express the act of disagreement from the point of
view of semantical and syntactical importance, to
consider basic lexical means, both verbally and
nonverbally. However, it is noted, that the problem of
use of nonverbal means for expression of
disagreement demands special studying
The article discusses the results of the pragmalinguistic
experiment. Since language game is a result of
speech creative work, which manifests the individuality
of a linguistic personality, the politician can intentionally
use language game and thereby consciously
form his attractive image. The politician, who uses
different kinds of language game, makes some personal
characteristics building up the portrait aspect of
effective political image more distinguished and thus
affects the election decision of the voter. It has been
studied whether language game influences such characteristics
as determination, insistence, persuasiveness,
emotionality, confidence, energy, sense of responsibility,
dedication, trustworthiness, honesty, a
certain hardness, decisiveness, autonomy, adherence
to principles and assertiveness. It has been concluded
that language game influences 11 of the 15 characteristics,
this fact confirms the hypothesis
Legislative definitions in the sphere of organic
production in the Krasnodar region and European
Union are analyzed in the article. The definitions of
“organic production” made by foreign and Russian
researchers are given. The term “genetically modified
organism” was described according to the point of
view of comparative law. The aims of comparative law
in their practical use are depicted. In the final part of
this article approaches to the solving of the problem
are analyzed
The article discusses the specific character of the
representation of the concept “Wall” in the Russian
and German linguistic fields. The peculiarities of the
historical development, the different world views and
world interpretation, the fundamental divergence of the
life philosophy of the Russians and Germans are
causes of the distinct fragments fixation of the
linguistic view of the world which have been realized
by the concept “Wall”. The global changes in social
and political life of the society generally may have an
effect on the lexico-phraseological language fund,
works of literature and also social and political essays.
The undertaken analysis of the mentioned
phraseological units and certain texts has revealed the
national specifics of the of the concept “Wall”
realization in the national linguistic cultures. It made
possible to draw a conclusion from polar connotation
of the concept under consideration in Russian and
German. In the opinion of the author the concept
“Wall” has been fixed in the Russian mind as a symbol
of the national unity and patriotism, confidence in the
future, safe defense. In German mind the concept
«Wall» arouses the negative associations which have
been caused by the concrete events in the German
history. In this context the analysis of the peculiarities
of the concept “Wall” linguistic realization is of
substantial interest. As a result of the undertaken
research, the author concludes the main reasons of the
semantic coincidences and also about their lacks in the
Russian and German linguistic cultures