The article considers the problems of indirect
communication in conflict situations. The diversity of
means of communicative strategies realization in terms
of their diversity, and in terms of their
explicitness/implicitness is noted. The role of
corresponding meanings markers discernment has been
emphasized in indirect communication as part of
communication in general. It is important in the
communication process for understanding indirect
communication to study non-verbal means as a hidden
source of informative material, independent of the
semantics of speech, and that means having increased
reliability. Non-verbal means play a special role in
decoding indirect communication in the field of
diplomatic relations. Markers implementing covert
communication are such deviations from the original
behavioral, emotional, bodily and behavioral norms of
human like agitation, change of clothing style, facial
expressions, manner of smoking, and contradictions
between verbal and non-verbal actions. The ability to
decode visual and non-verbal information, as well as
features of paralinguistic aspect of communication is
the key to its effectiveness. At the same time,
paralinguistic funds may implement indirect
communication in violation of generally accepted
social norms or originality of a person's behavior. The
norm of originality can become a conduit for indirect
communication, carrying the potential for conflict, not
only at its violation or deviation from it, but when you
apply the intensity, excessiveness; when realized its
ambivalent character
This article is devoted to the development of the social
aspects of the concept of "Friend" in Russian dating from
the 12th century. The article describes the main stages of
formation of the concept "Friend", states the social
aspects of its development, as well as their reflection in
the semantics of the Russian words. Based on the works
of authoritative linguists, we found out that the
conceptual sphere of language is undergoing changes,
depending on the social and historical factors – it may be
restricted, expanded, changed in its evaluation, the
disappearance of parts of concepts or even the whole
concepts may occur, which are naturally reflected in the
vocabulary of the language. In addition, such a
phenomenon as a change in the nominative density of the
concept can be observed, which is the loss of some of the
nominations and / or acquisition of new ones. The
considered concept "Friend" is defined in the article as a
non-parametric, non-regulatory, socio-specific concept,
which usage depends on the specifics of the society in
which it is used. The analysis of the concept "Friend"
usage based on the material of different literary,
documentary and historical sources showed that the social
sphere of functioning of the concept "Friend" from the
12th to the 20th century includes the sphere of generic
communication, non-blood everyday social contacts,
trade and other economic relations, warfare and
communication at the highest levels
Nowadays, as a result of modernization of the Russian
higher education, it is important to improve its quality
on part of the competence approach. This article
covers the aspects of perfection of the academic
process in the sphere of a foreign language in a nonlinguistic
university. The basic components are
communicative approach use, specialty component
development, the use of the interactive education,
motivation development and the regional component
usage at lessons. Methodically correct use of these
aspects as a whole will facilitate the foreign
communicative competence development of technical
students in non-linguistic universities
The article analyzes Charles W. Chesnutt’s novel “The House Behind the Cedars” regarding the writer’s new approach to Afro-American cultural identity. It seeks to determine the problems of self-identity of black Americans in the novel which are related to the modern epoch of multiculturalism
The article analyzes the particular characteristics of
the logical and psychological sides of argumentation
as a means of a persuasive effect in the speech of a
public linguistic identity. The relevance of the
research is defined by the importance of problems of
studying the language of the given linguistic
identities. The novelty is in the aspect of setting the
problem of studying various types of public linguistic
identities and in involving previously unresearched
material. The object of study is a rhetorical speech
portrait of a public language identity (prosecutor).
The subject is particularities of logical and
psychological lines of reasoning as ways of
persuasive effect. The method used is scientific
description with elements of speech portraying,
observation. As a whole, the speech of the prosecutor
corresponds to the rhetorical canons, having a
standard logical composition: introduction, analysis
and evaluation of the evidence gathered in the case,
personality characteristics, conclusion. Various types
of logical and rhetorical (psychological) lines of
reasoning were distinguished in the course of the
analysis. It is found that the text is rich in affective
evaluation and metaphors. The general strategy is the
prevalence of the psychological side of persuasive
speech over the logical. The public language identity
chosen strategy turned out to be successful, i.e. it
made the speech expressive, original, assisting the formation of the judge's opinion in terms of
conviction
Features of musical culture in Russia during the Civil
War are considered in the article. The author analyzes
various musical genres, which have arisen during this
period, and emphasizes characteristics of musical song
creativity of that time. The involvement of song
creativity into realities of surrounding life was its
striking trait. It has been directly connected with
military-political opposition of 1917 developed in Russia
after October revolution. The author analyzes
similarities and distinctions, and also genre features in
song creativity of representatives of two militarypolitical
camps – the Reds (Bolsheviks and their
supporters) and the Whites (representatives of the antiBolshevist
movement). The author reveals their
characteristics and specifics of genre lyrics. The sources
of song creativity of the Civil War period were in thickly
national consciousness; and song creativity of those
years quite often had a wide national basis. At the same
time musical song creativity of representatives of two
military-political camps was crossed among themselves
as they belonged to one culture. Military-political
opponents quite often used the same songs, the same
genre features. Cultural communication between
representatives of different social groups and political
forces in the years of Civil War was not interrupted and
it was strong, despite all shocks
The basic terms important for the linguistic and
cultural studies analysis such as "word picture of a
character" and “linguistic and cultural character type”
are described in the article altogether with the analysis
of the relationship between these concepts as
exemplified in the novel "The Godfather" by M. Puzo.
The cultural component of literary texts focuses on the
cross-cultural pragmatics, underlining the method of
linguistic and cultural character type modelling as it is
a personalized artistic concept with an intertextual
character. The research highlighted that the given
method draws excessive attention to common features
of the considered characters, therefore, partially ignoring
certain characteristics possessed by individual
characters. There are good reasons to add the research
of the word picture of the character as a part of the
individual author world picture to the method. The
article explains the rationale of a contaminated term
"linguistic and cultural image" as the best one explains
the individually expressed features of character,
ethnoculturaly determined
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of the criteria for selecting keywords during
the formation of a search query. The choice of this
type of Internet communication is due, first of all, to
the fact that the search query is a text consisting
entirely of keywords, aside from that search query is
used in everyday speech practice regularly and often.
The article suggests possible criteria for the selection
of keywords; we have developed a technique for
analyzing the search query in a communicative aspect.
The main methods studies were continuous sampling
of the material, linguistic experiment and semantic and
communicative analysis. Particular attention is paid to
the difficulties arising in the analysis of requests in
which the producer's intention is not clearly expressed.
The results of the research are important for
understanding the linguistic essence of the keyword,
the principles of the formation of search queries and
can be used in the analysis of keywords in different
types of texts. Practical significance of the research is
that taking into account the given criteria in the choice
of keywords allows reducing the communicative risks
arising in the process of the search query formation
The subject of the study is the discursive nature of the
electronic scientific journal "Philological aspect" in
the network environment. This work uses the method
of traditional linguistic description, the logicalsyntactic
method of studying, the method of functional
text analysis, discursive analysis, which allows
identifying the characteristics of the participants of the
discourse communication and their impacts on them.
The article deals with a new type of discourse, which
represents a combination of research, networking,
teaching, administrative, advertising, mass-media
types of discourse that are reflected in the functioning
of the electronic scientific and practical journal, and
realize on the modern electronic platform as a means
of mass information; determines the specific
characteristics of a new discourse type compared to
the traditional discourse types. Scientific novelty of
the research is to establish the constitutive features of
a research, networking, academic types of discourse in
the new discourse type, which is peculiar to the
electronic scientific and practical journal, identifying
lexical, grammatical and textual features and
characteristics of the structural-semantic and
pragmatic parameters of this discourse type. In
conclusion, it should be noted that the interaction of
different discourse types within the electronic
scientific journal is accompanied by formation of the
new discourse type of a higher level – the discourse of
electronic scientific-practical journal. The uniqueness
of the functioning of the scientific journal based on the
electronic platform enhances this interaction of the
discourses in which the imposition of all language
elements, structures, relations, strategies and
characteristics happen at the same time
The article analyzes "Notebooks" by one of the most
prominent playwrights of the 20th century Aleksandr
Vampilov. "Notebooks" are considered as an example
of ironic discourse in this genre. The study of irony
nature in Vampilov’s “Notebooks” reveals the patterns
of ironic discourse, which manifest themselves in the
ironic light of serious domestic, moral, and professional
problems. We perceive it today as intellectual and
moral impetus, a special mood allowing us to survive,
as self-protection of the individual from the pressure of
reality. The irony in Vampilov’s "Notebooks" is
achieved by the desire of getting away from the
stereotypes of consciousness, obsolete dogmas. The
irony "disallows" the eternal oppositions "new—old",
"temporary—eternal", "subjective—objective", "art—
life". The ironic game with terms, cliché expressions,
denoting compromised political and ideological
phenomena, with the concept of a name; the ironic
interpretation of moon image as a leitmotif in
Vampilov’s work reflect dominant ironic pathos of
notebooks. The analysis of “Notebooks” by A.
Vampilov allows us to understand the irony not only as
a consequence of painful antinomicity, personal
spiritual contradictions inherent to the artist of that
time, but as a way of world vision: the ability to
overcome the deadlock of crisis period, and aspiration
of the creative personality to the desired integrity