The article discusses the specific character of the
representation of the concept “Wall” in the Russian
and German linguistic fields. The peculiarities of the
historical development, the different world views and
world interpretation, the fundamental divergence of the
life philosophy of the Russians and Germans are
causes of the distinct fragments fixation of the
linguistic view of the world which have been realized
by the concept “Wall”. The global changes in social
and political life of the society generally may have an
effect on the lexico-phraseological language fund,
works of literature and also social and political essays.
The undertaken analysis of the mentioned
phraseological units and certain texts has revealed the
national specifics of the of the concept “Wall”
realization in the national linguistic cultures. It made
possible to draw a conclusion from polar connotation
of the concept under consideration in Russian and
German. In the opinion of the author the concept
“Wall” has been fixed in the Russian mind as a symbol
of the national unity and patriotism, confidence in the
future, safe defense. In German mind the concept
«Wall» arouses the negative associations which have
been caused by the concrete events in the German
history. In this context the analysis of the peculiarities
of the concept “Wall” linguistic realization is of
substantial interest. As a result of the undertaken
research, the author concludes the main reasons of the
semantic coincidences and also about their lacks in the
Russian and German linguistic cultures
The questions of bilingualism and linguo-didactic
solution of the problem of formation of the
communicative personality of a bilingual are
considered in the article. The linguistic status of
bilingualism and its characteristics haven’t acted as a
subject of special scientific research yet. The object of
studying of this work is the bilingualism as a linguistic
phenomenon. The work purpose is to differentiate an
explanation of the linguistic status of bilingualism and
to justify of its characteristics. Goals and tasks during
research are solved. This material is up-to-date, owing
to the following reasons: 1) despite the widespread
phenomenon of bilingualism in modern society, its
characteristics are considered only from the point of
view of psychology and linguo-didactic, 2) the
analysis of bilingualism will open new opportunities
in studying of other sciences. Scientific novelty of
research is establishment the distinctive features of
bilingualism and this work can be used as the analysis
of processes of interaction of languages and cultures
Legislative definitions in the sphere of organic
production in the Krasnodar region and European
Union are analyzed in the article. The definitions of
“organic production” made by foreign and Russian
researchers are given. The term “genetically modified
organism” was described according to the point of
view of comparative law. The aims of comparative law
in their practical use are depicted. In the final part of
this article approaches to the solving of the problem
are analyzed
Combinability of psychotherapist’s speech tactics used
in the context of a therapy session is considered.
Psychotherapeutic discourse is distinguished from
similar notions of medical discourse and therapeutic
discourse. The specificity and sequential organization
of speech tactics are determined by the character of the
interaction in the dyad “therapist – client”, which is
categorized as oral unprepared semi-official nonpublic
speech. The rationale for using tactics with
therapeutic effect is to induce the reappraisal of the
problem situation in the sphere of the addressee.
Speech tactics form a syntagmatic sequence, based on
the evaluative modus of the state of affairs: moving
from a negative appraisal to a normative appraisal
(normalization tactic); from a normative appraisal to a
positive appraisal (positivization tactics).
Psychotherapist’s speech tactics are an immediate
response to the client’s preceding speech move. The
repertoire of psychotherapist’s speech tactics includes
justification, compliment, praise, joke, exaggeration,
compensation, advice, warning, sympathy, definition,
dissociation
Political newspaper communication has been
researched and it is pointed out that the
communication between communicators is carried out
at the inner mental dialogical level. Questions of text
comprehension are analyzed. It is emphasized that
behind the political newspaper text there is a language
system and without knowledge of this system
communication based on text activity is impossible
The article deals with the problem of onimization of
proper names and common nouns in individual-speech
nominations such as the "Thomas" vacuum cleaner. To
study the question of homonymy of proper names and
common nouns and their recognition in speech we set
the problem of preserving the identity of the proper
name to itself in speech formations designed to
transfer this proper name to the sphere of other subject
correlations, the possibility of contextual and other
identifiers to switch the original proper names and
common names into a new sphere of naming for a
period sufficient for the appearance of a new usage.
The speech affiliation of these proper name component
nominations is stressed. It is concluded that the
inclusion of proper names in the speech
denominations, despite their mass character, are of an
occasional nature and very rarely serve as a basis for
the formation of homonyms - new common words.
Proper name as a part of an individual speech name is
not a proper name in the true sense, but only an
identifier, a formant of the value of singularity,
existing only as far as its name is preserved. With the
disappearance or transformation of this name, the
proper name identifier returns to its original state
The concession is understood by the authors as one of
the main ways of creating, denoting or highlighting the
meaning of inferiority in the media text. The main
function of the concessionary relations is the
realization of the contradiction of the ineffective basis
(the concession event) and the actual effect that is
contrary to it, contrary to what is expected. The article
gives a typology of concessive constructions as
constituents of the concession field. There is the
incompatibility of two situations in such constructions,
their mutually exclusive nature is established and it is
confirmed that there is the simultaneity of the
coexistence of these situations. The paper analyzes the
representativeness of the real-concessional,
concomitantly-presumptive and intensively conceding
situations. The authors classify concessions in the
structural-semantic aspect, revealing additional values
(restrictive, comparative, connecting, conditional,
etc.). The material of the study is constructions, seized
by the method of continuous sampling in the amount
of 500 units from the certain Internet publications and
newspapers. It was applied the method of continuous
sampling and the synchronous-descriptive method,
including the methods of classification,
systematization and analysis to the analysis of linguistic material. The authors of the article come to
the conclusion that in the field of conciseness of
modern media text, the leading modification of the
significance of a concession is the actual concession
value. The semantics of the concession is represented
in the language of journalism by a multidimensional
system of means for formalizing the relations of
inverse conditioning
The article is devoted to an originality of steady
structures in the communicative sphere of sport. The
definition of a sports discourse is given, the specific
character of users in different conditions of
communication is analyzed, e.g. specially prepared
professionals; the wide audience not always owning
sports terminology; sports fans. The use of a definition
‘the steady verbal complexes’ (SVC) is proved.
Phraseological units and non - phraseological units are
distinguished from variety of steady units. Actually
phraseological units (idioms), most often in the
transformed form, function in the speech of fans – the
so-called slang of sports fans, realizing methods of
language game. In the professional communication,
demanding special preparation, terminological units
are used among which there are the matrix structures
revealed and described in this article for the first time.
We understand the stereotypic speech structure
assuming possibility of replacement of components
as a matrix. Most often, it is a binomial structure with
the subordinative relations between components one of
which is invariable, basic, and the second varies. The
steady verbal complexes of nominative character
having an appearance of collocations are peculiar to
the sports publications focused on wide reader's
audience. Along with the most commonly used, not
one-word nominations from different types of sport,
mass media apply all-sports USK, and also units,
typical for journalism, quickly representing sports
events. In the article the possibilities of a variation of
steady structures in different types of a sports
discourse are observed
The strategies of positive and negative presentation of
information in political newspaper communication are
considered in the article. The significatives that
perform political and ideological information are
identified and described. The strategies of positive and
negative presentation of information with the
description of the language means that constitute them
are shown through definite examples from newspaper
publications of Russia
The article deals with the investigation of different
naming constructions of characters in the novel, which
indicates emotiveness in communicative acts. In due
course of the analysis the concept of “social fields”
has been introduced in order to reveal the means of
emotional expression. The naming of the individual
with different anthroponym forms (a name, a surname,
nickname, etc.), introducing the concept of social field
(SF), made it necessary to use such concepts as
“norm/not norm” in the analysis of function proper
names. Because of breaching the norms of naming
proper names take emotional coloration. Such
emotionality may be positive or negative. It depends
on many factors: a situation of communication, social
field the communicators belong to, their view of life,
etc. The emphasis of the norm and not norm of
naming in every social field helps us to identify the
character of emotions and disclose the relationships of
characters to the anthroponym by means of naming.
Any not norm of naming is the change of character’s
relationships to the anthroponym