The article analyzes the literary prose by Olga
Slavnikova in the context of the literature of the late
XX – early XXI centuries. The work of the writer is
poorly investigated; the study of it is presented in
modern literature only in the form of reviews and
analysis of some of the concepts and motives. Scientific
paper actualizes the problem of artistic method in the
works of the writer. It is difficult to classify into one
particular artistic method the work of many modern
writers. The installations of several trends intersect in
works some of them, even contradictory sometimes.
Creativity by Olga Slavnikova isn’t exception in this
series. At all levels of her prose, we have revealed
various aspects that characterize the work of
Slavnikova from the point of view of postmodernism,
magical realism and women's prose. Categories of
Death and Emptiness, the idea is the signified of
existence and the illusory nature of the real are purely
postmodernist, from the point of view of magical
realism examines the images of metaphysical beings
and the other world, also mentions personal and
psychological motives as an art installation of women’s
prose. Furthermore, with a postmodern understanding
of reality realistic psychology characterized for all
works, some constants of postmodernism are revealed
using style settings of magical realism
The development of international cooperation has
promoted the updating of problems connected with
business communication effectiveness. These
problems are very crucial, because their solution may
predetermine the collaboration success of business
partners. The integral part of this success is the
efficiency of the exchange of textual information.
Nowadays the main information exchange method in
modern business relations is business correspondence
in English; therefore, its research makes an important
contribution to the solution of the pressing problem
connected with the achievement of some goals in
business. In the article, we analyze both general and
specific linguistic features of English business letters,
which differ them from texts of other fields of human
activity. A special attention is paid to the question of
the content and presence degree of lexicological and
phraseological units in English business letters. In the
end the author comes to the conclusion that business
communication is considered effective if it contributes
to the mutual understanding of partners with the help
of the most optimal means. The analysis of practical
material showed that these means could be
lexicological and phraseological units. The correct
choice of these units helps with the formation of those
features of a business letter, which would make it
effective
This article is dedicated to the necessity of the local
material use at English language classes in nonlinguistic
universities, which is caused by Kuban
development in the frame of the Russian Federation
and on the international level. For the proper
realization of the Kuban component, some methodical
principles are recommended which define the contents
of this material at English classes in non-linguistic
universities and facilitate its correct realization in
class. General didactic and special principles in
connection with Kuban realties are shown and they
make the process of regional material studies effective
and methodically correct, define its contents in
accordance with the program demands to English in
non-linguistic universities
This article is devoted to communicative and
pragmatical importance of the speech act of
disagreement and means of its expression.
Importance of communication increases in the modern
world because of improvement of informational
technologies and expansion of borders of
communicative space. Therefore, the research of
features of communication ceased to have applied
character and got to the area of studying of many
sciences and linguistics. Research of expression of
semantic category of disagreement is actual for
modern linguistics and is because the integrated
approach to the analysis of essence of concept of
disagreement for the purpose of its adequate
description of system and functional properties is
necessary. The dialogical unities containing reciprocal
remarks of disagreement are the object of the research.
The object of the research is the features of
disagreement, which are shown at the lexical and
grammatical levels of any language and in some
spheres of communication. The purpose of this work
is to express the act of disagreement from the point of
view of semantical and syntactical importance, to
consider basic lexical means, both verbally and
nonverbally. However, it is noted, that the problem of
use of nonverbal means for expression of
disagreement demands special studying
The article deals with media genres in Russian and
foreign journalism in the conditions of modern realia.
The researches of this sphere find some reasons,
caused by different approaches and criteria existing
in different language systems as in Russia, as in
abroad. The author of the article has been studying
scientists’ works to point out some definitions of
genres. In Anglo-American journalism genres have
the category of sub-genres, including news report, the
news interview, or the news headline. It is also
pointed out that with the development of new
information technologies many journalistic genres
loose its timeliness. They are sketch, satirical article,
editorial, press review, other (interview, comment,
essay) – in the contrary, increase its existence. New
genres are noted, among them are journalistic
investigation, confession, version, conversation, press
release. In spite of the variety of genres, theorists
note their irregularity and migration from one sphere
into another (lecture, debates, cross examination).
Among all, there are new genres such as Rapinfo –
news in patter and fatics which helps to contact with
reader, forge and boost links with audience
In this article, the mythological archetype of Mountain
is depicted in the interpretation of peoples of different
epochs. The comparative analysis of archetype of
Height, namely the Mountain in the R.L. Stevenson
and R. Burns creative work is carried out. The
archetype of Mountain has power and authority; it is
changeable, bright and fully depicts the archetype of
Height. Mountain is the abode of silence, modest
witness, symbol reflects the desire of a man to reach
height and hover over the earth. The archetype of
mountain is versatile, unsteady, authors transform it,
but in all cases, it accumulates the great power of
energy, strength, it reflects fear and veneration.
Moreover, the archetype of Mountain has all the
indications of ambivalence. The examined
mythologem is analyzed in Russian tales. The folklore
creativity can reflect, probably, more widely the idea
of archetype because legends, tales, heroic epics
during time were modified and changed but the main
concept often remained authentic. The analyzed
symbol is in the title of the tale – “Cristal Mountain”.
It means that symbol in the title of the article is
archetypical
The article deals with the typology of media
discourse, we have also studied the mechanisms of
impact on the audience, identifying and analyzing the
linguistic and paralinguistic means of influence on
the examples of certain types of discourse: insincere,
political, ritual, religious, advertising, including
media discourse. The author of this research
proposes to consider the definition of a variety of
Russian and foreign linguists, pointing out that the
concept "of the mass media discourse" refers to the
problematic field of mass communication as a
process of information exchange between all the
actors of society, aimed at shaping public opinion
about socially significant piece of social life. Mass
communication as a kind of verbal activity "is due to
the social process in which the function is updated
using a variety of communication tools and
channels." As a source of social and mass
communication, we highlight a social institution or
"collegiate sender", producing a total of texts a
certain type of consciousness and the installation for
a particular type of pragmatism - the goals and
aspirations of expectations. Recipient of the mass
media messages is a broad mass audience, it is not
homogeneous, and so the text of the mass media
should be clear to the mass consumer
When studying any subject the efficiency of a material
understanding depends upon the correctly organized
independent work of students. Students must do
consolidation of the material studied in class
independently, taking into consideration the specialty
of a foreign language, its technical direction and a
communicative aspect. When students’ independent
work is organized correctly, they have the opportunity
to develop all types of speech activity – reading,
speaking, writing and listening, developing in this way
the level of the students’ communicative competence.
And this is the key aim of a foreign language teaching
Anthropocentric orientation of modern linguistics
determines the central place of the person and speech
acts in scientific research. The speech is the main tool
for the teacher to promote effective communication
and its harmonization. Therefore, it is important in the
process of pedagogical communication to select the
communication strategy that will enable faster and
more productive to achieve aims. The article considers
several definitions of communication strategies (O. S.
Issers, I. N. Borisova, Y. V. Sorokina, Y.Y. Pospelova,
O. V. Philippova), which are based on the basis of aim
setting. The communication strategy will be defined as
a complex of speech acts aimed at realizing a specific
communicative purpose. Despite the fact that
pedagogical communication is characterized by a
certain (though rather extensive) range of objectives,
there is not a single point of view about the list of
strategies of academic discourse in the scientific
literature at the moment. Among the most respected,
quoted it is possible to allocate the theory of V. I.
Karasik (explain, evaluate, promote, organize, and
control strategies), N. A. Antonova (imperative,
informative, communicative and regulating strategies),
M. A. Prisyazhnova (informative, regulatory and
contact-establishing strategy), M. Y. Aleshkov
(information-justifying, manipulative-consolidating,
expressive-appellative and monitoring and evaluation
strategy). The article considers the aims, functions of
pedagogical communication, which contribute the
using of these strategies and peculiarities of their
implementation
The authors of this article affect the actual topic of
the use of foreign words in the media, which is
inevitable in our time due to changes in the state
system and economic structure system of Russia.
Number of foreign words in modern Russian
language is very large and is growing every day
because almost every English word can be borrowed
regardless of the appropriateness of such
replenishment of lexical structure. The causes of
borrowed words can be different in nature factors, the
need for new forms of language, in a variety of
means, brevity and clarity, in convenience. The
reasons for borrowing in the language of the mass
media, is seen terminology "craze" expressive
originality, emotional expression and the
identification of sublanguage. The process of
borrowing the words does not occur spontaneously
and at the same time. It happens for a long time,
gradually, provides a series of steps and stages.
Russian language recently borrowed a large flow of
English words with suffix -ing-, clear structural
separability and value received and the foreign
language element -maker, quite confidently took its
positions in the language prefix -super