The article analyzes Charles W. Chesnutt’s novel “The House Behind the Cedars” regarding the writer’s new approach to Afro-American cultural identity. It seeks to determine the problems of self-identity of black Americans in the novel which are related to the modern epoch of multiculturalism
Nowadays, as a result of modernization of the Russian
higher education, it is important to improve its quality
on part of the competence approach. This article
covers the aspects of perfection of the academic
process in the sphere of a foreign language in a nonlinguistic
university. The basic components are
communicative approach use, specialty component
development, the use of the interactive education,
motivation development and the regional component
usage at lessons. Methodically correct use of these
aspects as a whole will facilitate the foreign
communicative competence development of technical
students in non-linguistic universities
This article is devoted to the development of the social
aspects of the concept of "Friend" in Russian dating from
the 12th century. The article describes the main stages of
formation of the concept "Friend", states the social
aspects of its development, as well as their reflection in
the semantics of the Russian words. Based on the works
of authoritative linguists, we found out that the
conceptual sphere of language is undergoing changes,
depending on the social and historical factors – it may be
restricted, expanded, changed in its evaluation, the
disappearance of parts of concepts or even the whole
concepts may occur, which are naturally reflected in the
vocabulary of the language. In addition, such a
phenomenon as a change in the nominative density of the
concept can be observed, which is the loss of some of the
nominations and / or acquisition of new ones. The
considered concept "Friend" is defined in the article as a
non-parametric, non-regulatory, socio-specific concept,
which usage depends on the specifics of the society in
which it is used. The analysis of the concept "Friend"
usage based on the material of different literary,
documentary and historical sources showed that the social
sphere of functioning of the concept "Friend" from the
12th to the 20th century includes the sphere of generic
communication, non-blood everyday social contacts,
trade and other economic relations, warfare and
communication at the highest levels
The article considers the problems of indirect
communication in conflict situations. The diversity of
means of communicative strategies realization in terms
of their diversity, and in terms of their
explicitness/implicitness is noted. The role of
corresponding meanings markers discernment has been
emphasized in indirect communication as part of
communication in general. It is important in the
communication process for understanding indirect
communication to study non-verbal means as a hidden
source of informative material, independent of the
semantics of speech, and that means having increased
reliability. Non-verbal means play a special role in
decoding indirect communication in the field of
diplomatic relations. Markers implementing covert
communication are such deviations from the original
behavioral, emotional, bodily and behavioral norms of
human like agitation, change of clothing style, facial
expressions, manner of smoking, and contradictions
between verbal and non-verbal actions. The ability to
decode visual and non-verbal information, as well as
features of paralinguistic aspect of communication is
the key to its effectiveness. At the same time,
paralinguistic funds may implement indirect
communication in violation of generally accepted
social norms or originality of a person's behavior. The
norm of originality can become a conduit for indirect
communication, carrying the potential for conflict, not
only at its violation or deviation from it, but when you
apply the intensity, excessiveness; when realized its
ambivalent character
The article discusses the results of the pragmalinguistic
experiment. Since language game is a result of
speech creative work, which manifests the individuality
of a linguistic personality, the politician can intentionally
use language game and thereby consciously
form his attractive image. The politician, who uses
different kinds of language game, makes some personal
characteristics building up the portrait aspect of
effective political image more distinguished and thus
affects the election decision of the voter. It has been
studied whether language game influences such characteristics
as determination, insistence, persuasiveness,
emotionality, confidence, energy, sense of responsibility,
dedication, trustworthiness, honesty, a
certain hardness, decisiveness, autonomy, adherence
to principles and assertiveness. It has been concluded
that language game influences 11 of the 15 characteristics,
this fact confirms the hypothesis
This work deals with the characteristics of suffixation
as on of the most productive ways of termformation.
Linguistic study and description of the
term-forming system in the natural science
terminology is relevant because suffixation as a
cognitive-derivational mechanism of a language is not
being studied closely enough, although it is necessary
due to a rapid development of numerous
terminological and subject areas. There is a pressing
need felt in terminology studies to define and describe
productive methods and primary ways
of producing substantive terms in the natural science
terminology, because it holds a special interest for
humanity. The processes of suffixal term derivation of
substantives in the natural science terminology are
important cognitive processes in scientific worldview
development and a national language in general. The
processes of suffixal term derivation have a specific
quality that allows reflecting the categorical affiliation
of the term in its structure. Terms derived suffixally
can be categorised into three terminological modules
for suffixal derivation that are formed based on a
common root, suffix or a derivational model. The
study of the derivational mechanisms of termformation
in the natural science terminology
(chemistry, mineralogy, geology, Pharm, etc.) based
on a noun allows to say that the suffixation is one of
the most productive ways of forming derived terms. A
suffix acts as a special cognitive-derivational code in
the derivational relations system holding and
actualizing specific information
This article was written in the mainstream of modern
Lingua-pragmatic research and is dedicated to the
analysis of keywords from the point of view of the
degree of their semantic significance for representation
of intensions of the producer text. The study was made
on a material of texts of a search queries. The choice
of this type of Internet communication is due, first of
all, to the fact that the search query is a text consisting
entirely of keywords. The main methods studies, were
continuous sampling of the material, linguistic
experiment and semantic and communicative analysis.
The article raises the question of the hierarchy of
keywords in the structure of the search query. The
author suggests criteria for classifying keywords,
develops a technique for analyzing the search query in
a communicative aspect. The division of the search
query into more and less significant components is due
to the communicative and pragmatic intention of the
author of the text. Particular attention is paid to the
difficulties arising in the analysis of requests in which
the producer's intention is not clearly expressed. The
results of the research are important for understanding
the linguistic essence of the keyword, the principles of
the formation of search queries and can be used in the
analysis of keywords in different types of texts
PR-journalism today has become an integral part of
modern life. We are faced with it not only in the
media. It enters into all spheres of human activity, and
has a serious impact on the public consciousness.
Indeed, today this genre in print media is multifaceted,
ubiquitous and diverse. In Russia he became not only a
part of the economy, but also a part of the mass
culture. Interest is due to the fact that the text is one of
the most complex in semiotic terms of information and
impact models. Thus, we can say that the absolute
involvement of each of us in its sphere of influence
can determine the place that genre occupies today,
including the field of humanitarian studies
The article focuses on the place of the (Thieves')
Notions in the hierarchy of values in criminal activity
from the viewpoint of functional-pragmatic typology
of linguasemiotic experience. The Notions are
intentions (intentials) that correlate to the upper (The
Thieves' Law) and lower (Limits/Thieves'
Commandments) levels of the hierarchy of values.
The Notions were described in diachronic aspect with
regard to their place and esoteric functions in the
Master Felons' Law. The functional-pragmatic
typology was aimed to show the differences in the
ways of distribution of reference features
(categorization processes), what reflects in
formalization (ritualization and folkization) of social
behaviour. Such approach was based on a panchronic
connection of the idea of informational kind to the
idea of energo-material kind. When correlating with
the upper level of the hierarchy of values, the Notions
can be considered a Random Access Memory
connected to a slow encoded memory of greater
capacity (The Thieves' Law). The Notions provide for
a faster reaction of an individual when making a
choice in criminal activity
The article examines the structural and semantic specificity of demonological vocabulary on the material of fantastic novels in Russian, English and Spanish linguocultures. We have analyzed different classifications of scientists devoted their work to the systematization of demonological lexis together with the complex approach of its study such as systemic-functional, functional-pragmatic, onomasiological, cognitive, psycolinguistic, ethnolinguistic methods. The given classifications are mostly based on motivation and reflect onomasiological approach of demonological lexis. The great attention is given to “objective” and “subjective” methods of nominating. It is shown the definition of “demonology” from scientific points of view – philosophic, folkloristic, literal. We have also given the definition of “demonologeme” and the term of “demonological lexis”. We give classification of monolexems, doublelexems, word complexes and derivatives nominating characters of demonic sphere, and we also set stylistic authoring features of a literary text