We took 20 samples of centralized water for bacteriological studies at two farms of the collective farm “Limann” and the collective farm “50 years of the name of the October Revolution” of the Neklinovsky District of the Russian Federation and sent to the Rostov Regional Veterinary Laboratory. Thus, according to the results of laboratory studies of water, it was found that in the first farm in 7 samples out of 10 under No. 1, 2, 4, 5, 8, 9, 10, common coliform bacteria were found (the number of bacteria in 100 ml according to MUK 4.2. 1018-01), as well as thermo-tolerant coliform bacteria (the number of bacteria per 100 ml according to MUK 4.2.1018-01), in the second farm in 5 samples out of 10 under No. 3, 4, 5, 7, 8 common coliform bacteria (number of bacteria per 100 ml according to MUK 4.2.1018-01), as well as thermo-tolerant coliform bacteria (number of bacteria per 100 ml according to MUK 4.2.1018-01). According to the results of studies using the rapid test "Biocontrol" revealed that in the first farm in 2 samples out of 10 under No. 4.9 per 1 ml of bacteria 105, which indicates water pollution, and in 5 out of 10 samples No. 1, 2, 5, 8, 10 per 1 ml of bacteria 107, which indicates a strong pollution of water and is the basis for the prohibition of watering animals. In the second household, in 3 samples out of 10 under No. 4, 5, 8 per 1 ml of bacteria 105, which indicates water pollution, and in 2 out of 10 samples No. 3, 7 per 1 ml of bacteria 107, which indicates severe water pollution which is not recommended for animals. Thus, the studied water samples by the bacteriological method coincide with the “Biocontrol” rapid tests, which makes it possible to practically use it in farms
Side products obtained during processing of many oil
crops, have a high feed value and use in rations of
animals and birds. The important thing in feeding
poultry is protein nutritional value of forages and
their biological integrity, expressed in amino acid
composition. In this regard, there was a comparative
analysis of the chemical and amino acid composition
traditionally used in compound feeds for poultry,
sunflower cake, and previously unexamined mustard
protein-containing feed concentrate called "Gorlinka".
During the research, it was found that the studied new
feed additive is better comparing to sunflower meal,
considering protein content and essential amino acids
Currently, we are constantly improving the recipes of
fish feeds, this reduces the cost of feed per gain, and it
overall decreases cost of fish. We search for
alternative cheaper sources of nutrients. Leftovers of
vegetable oil and oil extraction industry such as oil
cakes and meals have been used as high-protein feed
additives for a long time. This requires a strict
scientific control, precluding the possibility of their
harmful effects on animal health. In this regard, there
was a comparative analysis of the chemical and
amino acid composition traditionally used in
compound feeds for sturgeons of sunflower cake and
feed concentrate from "Sarepta" vegetable raw
materials. During the research it was found that
"Sarepta" is better than sunflower meal considering
protein and essential amino acids content
The article provides a comparative analysis of assessments of the socio-economic development of the Krasnodar region from such well-known rating agencies as Standard & Poors, Moody’s, Fitch Ratings, which belong to the United States of America. The studied ratings are compared with the ratings of the national agency of the Russian Federation called “Expert RA”. The values of the established ratings are examined, as well as number of possible reasons why the ratings of the United States of America differ from the ratings of the Russian Federation, for example, economic and political reasons, and, subsequently, how these ratings affect the investment attractiveness of the Krasnodar region. The article explains positive and negative aspects of the integrated methodology used by international rating agencies, consisting of software and expert opinion, the level of access to it for study and analysis. We study another (local) source of information on the investment attractiveness of the Krasnodar region, which is a state institution, namely the Department of Investments and Development of Small and Medium Enterprises of the Krasnodar region. Options are proposed for improving the system of analysis of statistical data through methods that are based on a clear mathematical approach to provide an adequate assessment of the region and municipalities without the influence of subjective expert opinion
The article is devoted to a problem of the analysis of economic and financial activity of region, an estimation and diagnostics of its social condition, to the analysis of investment appeal, credit status and potential of development by means of modern mathematical methods, models, tools, means and intellectual systems, on an example of Karachaevo-Circassian Republic
The article covers the theoretical aspects of the
regional investment and innovation policy and the
investment potential of the region. The key task of
regional investment and innovation policy is defined
ensuring innovation and reproduction of growth for by
using the competitive advantages of the region. The
analysis of distribution of the Russian regions on a
rating of the investment climate and the characteristic
of regions with the smallest and greatest investment
risk is submitted. It is revealed that the Krasnodar
region, speaking of the investment potential, within the
last two years surely takes the fourth place among
regions of Russia, and the share of Kuban in the
Russia's investment potential has made 2,856%. Thus,
the favorable investment climate of the Krasnodar
region develops at the expense of the following factors:
convenient geographical position, the developed
transport infrastructure, availability of unique
recreational resources, attractive sales markets,
positive climatic conditions and reserves of minerals.
We have defined the essence and the main directions
of development of the investment and innovation
capacity of the region on the example of the Krasnodar
region, which include: technology modernization and
structural adjustment of the region; forming and
continuous organizational support of regional projects
and programs; stimulation of development acting and
creation of new innovation, scientific production and
scientific and technical structures. The scheme of
carrying out monitoring of development of the
innovation capacity of the region and the scheme of
organizational and economic ensuring implementation
of the investment and innovation policy of the region
have also been developed
Analysis of website creation tools and full-function companies’ sites were carried out in this article. The main functions of sites and their progress trend are considered
Anthropocentric orientation of modern linguistics
determines the central place of the person and speech
acts in scientific research. The speech is the main tool
for the teacher to promote effective communication
and its harmonization. Therefore, it is important in the
process of pedagogical communication to select the
communication strategy that will enable faster and
more productive to achieve aims. The article considers
several definitions of communication strategies (O. S.
Issers, I. N. Borisova, Y. V. Sorokina, Y.Y. Pospelova,
O. V. Philippova), which are based on the basis of aim
setting. The communication strategy will be defined as
a complex of speech acts aimed at realizing a specific
communicative purpose. Despite the fact that
pedagogical communication is characterized by a
certain (though rather extensive) range of objectives,
there is not a single point of view about the list of
strategies of academic discourse in the scientific
literature at the moment. Among the most respected,
quoted it is possible to allocate the theory of V. I.
Karasik (explain, evaluate, promote, organize, and
control strategies), N. A. Antonova (imperative,
informative, communicative and regulating strategies),
M. A. Prisyazhnova (informative, regulatory and
contact-establishing strategy), M. Y. Aleshkov
(information-justifying, manipulative-consolidating,
expressive-appellative and monitoring and evaluation
strategy). The article considers the aims, functions of
pedagogical communication, which contribute the
using of these strategies and peculiarities of their
implementation
The different approaches to the definition of communication have been considered. The communication process is defined as the activity of market participants, directed at the harmonization of interests, motivations and resources in a unified communication field
The article is devoted to one of the most effective
modern means of promotion - direct marketing, which
is provided with the help of high integration of
marketing functions, high targeting, speed and
interactivity are achieved in cooperation with target
audience, and rationalization of communication costs
is ensured. Direct marketing is described from three
positions: as a distribution channel, which ensures the
sale of the firm's product directly to the end consumer
without the participation of trade intermediaries; as a
means of promoting products, based on the use of
databases and the combined usage of several forms of
communication with the target audience; as a special
kind of marketing activity (in a virtual environment).
The authors refer direct marketing to synthetic
marketing communication, formed on the basis of
combining two key types of promotion - personal
selling and advertising. The article deals with the key
principles of using direct marketing and the main
forms of its implementation. The article draws your
attention to categories of suppliers that form direct
marketing services. The types of organization of the
communication process are distinguished through
direct marketing, the stages of planning and
implementation of the direct marketing campaign are
described in details